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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Hanapin Marketing and SEMrush have teamed up to create The Complete PPC Analytics Toolkit!This free download contains three Excel spreadsheets, three whitepapers and two webinar recordings, all designed to help optimize your PPC accounts. Use these tools and resources to extract high value data and build more efficient campaigns.
This is a companion post to "5 PPC Pitfalls" following the “How to Beat the Odds in PPC with Competitive Metrics” webinar. Miss it? Catch the recording here, as well as the first chapter of the e-book.Whether you’re the many-hat-wearing business owner of a growing small business, or the head of marketing at a Fortune 500 company, PPC poses many puzzles to be solved.
PPC
Over the last year biddable media has evolved to become more people focused. Paid search is no longer about bidding on keywords. The user is the single most important element in any PPC campaign.This post will look at the rise of persona marketing and how you can use a range of biddable features to target users with the correct identity.Let’s get started.
PPC
The Christmas decorations are packed away (well, almost), the gift exchanges are complete and it’s back to work.As we all have personal resolutions for the New Year, it’s also a good time to reflect back on your paid search campaigns. Now is the time to develop go-forward strategies to put your accounts on solid ground for the New Year.Below are 4 to-dos you should do now to get ready for 2015!
PPC is a lot like the classic scene from Indiana Jones and the Lost Ark: one minute Indy is waltzing through the carefully laid booby-traps, the next he’s running for his life.How big is this boulder? On average, $3,600 in wasted spend per year, hours of frustration, and hundreds of missed opportunities to engage transactional users (who could become brand evangelists).

PPC
Did you know that more than 66% of PPC users are unhappy with the return on investment that they're getting from their AdWords accounts? That means that users are spending millions of dollars on a key component of their overall digital marketing strategy that they aren't even sure is working for them. That's crazy!Our colleagues at WordStream have research that shows that the average enterprise AdWords account wastes more than $3,600 per year due to inefficiency.
Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.
PPC
Product listing ads (PLA) are extremely effective for e-commerce advertisers who are looking for a not-so-traditional way of search engine marketing. With product listing ads, search engine users can see your product pricing and competitor’s product pricing all from the Google results page as shown in the screen shot below. Product Listing Ad campaigns are a relatively newer form of search advertising when compared to traditional keyword based search ads with a headline and descriptions.
PPC
 We've all had that experience: you click on an ad and are taken to a landing page completely irrelevant to what you searched for. It's frustrating. Most likely, you won’t go back to that site. That company has lost a customer.And it could have been prevented.With paid search, you might only get one chance with a consumer. This chance could mean a consumer for life, or a consumer who won’t come back to your site due to a poor landing page experience.
PPC
 Are you looking to start a remarketing campaign? Success is all in the details!Check out this list of five best practices to get some interesting ideas for your campaigns.

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