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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC is a lot like the classic scene from Indiana Jones and the Lost Ark: one minute Indy is waltzing through the carefully laid booby-traps, the next he’s running for his life.How big is this boulder? On average, $3,600 in wasted spend per year, hours of frustration, and hundreds of missed opportunities to engage transactional users (who could become brand evangelists).
PPC
Did you know that more than 66% of PPC users are unhappy with the return on investment that they're getting from their AdWords accounts? That means that users are spending millions of dollars on a key component of their overall digital marketing strategy that they aren't even sure is working for them. That's crazy!Our colleagues at WordStream have research that shows that the average enterprise AdWords account wastes more than $3,600 per year due to inefficiency.
Heading into the holiday season, paid search marketers are working to make sure their accounts are in good shape to garner more clicks, impressions and conversions. With no time left to optimize before Black Friday and little time before Cyber Monday, it’s important to take time to conduct competitive research. It often gets pushed aside due to the amount time of it can take.
PPC
Product listing ads (PLA) are extremely effective for e-commerce advertisers who are looking for a not-so-traditional way of search engine marketing. With product listing ads, search engine users can see your product pricing and competitor’s product pricing all from the Google results page as shown in the screen shot below. Product Listing Ad campaigns are a relatively newer form of search advertising when compared to traditional keyword based search ads with a headline and descriptions.
PPC
 We've all had that experience: you click on an ad and are taken to a landing page completely irrelevant to what you searched for. It's frustrating. Most likely, you won’t go back to that site. That company has lost a customer.And it could have been prevented.With paid search, you might only get one chance with a consumer. This chance could mean a consumer for life, or a consumer who won’t come back to your site due to a poor landing page experience.

PPC
 Are you looking to start a remarketing campaign? Success is all in the details!Check out this list of five best practices to get some interesting ideas for your campaigns.
Yeah. Thought that might get your attention. And how about this: Organic is far more powerful than you think. Let’s talk.For the last couple of holiday seasons almost all our attention has been on new types of SEM like Google PLAs (AKA “Shopping Ads”) and to the power of social media. Organic? Yeah, that’s great for dinner veggies but not so much for my search strategy. Wrong.Organic is more powerful than ever — especially when blended with smarter SEM and Social.
Looking for ways to improve your AdWords campaigns? Check out these five, easy-to-follow tips to make your AdWords keywords more competitive. 
PPC
Showing your ads to users who already visited your website is a very effective way to maximize your conversion rate. However, you need to make sure to optimize your traffic to show your ads to the most qualified segments of users to be able to increase profits.Here are five questions you should ask yourself while building custom remarketing lists.
PPC
 If you haven’t started putting your holiday strategy together, you are already behind.It might not even be Halloween yet — but many stores, like Target, already have Christmas decorations out there. And when retailers are advertising in store, it’s time to start crafting your online holiday campaigns.Below are six key strategies to get started, so you'll be ready for the holidays.