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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Google AdWords is the most used online advertising tool for PPC campaigns worldwide. However, since it's possible to manage a multitude of campaigns — with lots of ad groups and keywords — this can make any PPC analyst feel lost in the woods!With such a large amount of information it becomes critical to find ways to optimize campaigns, choose the best channel for your budget and speed up daily activities (especially if you do not have a PPC tool and bid manager).
PPC
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
PPC
 Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.
PPC
 When it comes to online advertisement, it is essential to have a solid and scalable marketing strategy in place.At the same time, one of the main characteristics of SEM is that the efforts of your competitors influence the performance of your online campaigns more than with traditional marketing methods. Thus, in order to beat your competitors, you must first of all know what their strategies are.
 SEMrush might be your favorite spy tool, but it's much more than that. You can also use SEMrush to make better strategic decisions for your business.Here are five ways you can use SEMrush to boost the performance of your AdWords.

PPC
 Google has announced the official launch of their AdWords Policy Center.Back in June, the search giant announced that changes to AdWords policies were on the way. The updated guidelines were scheduled for release around September 2014, and designed to be more "user-friendly, accessible, and engaging for both advertisers and users."
PPC
Google AdWords has been a highly supportive promotional tool for retail advertisers all over the globe. The platform allows advertisers to reach a worldwide market base and increases the revenue-generating capability of a website or e-commerce store.Available as a paid program, Google AdWords allows entrepreneurs and advertisers to initiate a greater reach of their products with PLAs, which has recently migrated to new Google shopping campaigns.
PPC
Last week, Google announced a new extension type called callouts. And as a big fan of sitelinks since their inception, I was really excited to see this.Before you think, “Oh no, something else for me to do and keep up with,” consider the benefits of using them.And why should you use them? Here are 10 important reasons they should be another part of your campaign strategy. 
PPC
PPC consultants now have a lot of choice when it comes to receiving alerts and reports on AdWords account performance. This includes automated rules, scripts and the reporting capabilities of various PPC bid management platforms.Personally, I value the insights that can be gained from a few well-established MCC (My Client Center) level reports in AdWords. This post will outline how I customize the following three reports.
PPC
 Improving your Google AdWords campaign is fundamental to improving your conversion rate. But you will still miss out on a user base that visited your site and did not buy. Many of these users are likely to go back to Google, compare your business with the competition and finally make a decision based on the best quality and price.Chances are high that a potential client will forget the name of your website and cause you to lose a sale.