PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Looking for ways to improve your AdWords campaigns? Check out these five, easy-to-follow tips to make your AdWords keywords more competitive. 
PPC
Showing your ads to users who already visited your website is a very effective way to maximize your conversion rate. However, you need to make sure to optimize your traffic to show your ads to the most qualified segments of users to be able to increase profits.Here are five questions you should ask yourself while building custom remarketing lists.
PPC
 If you haven’t started putting your holiday strategy together, you are already behind.It might not even be Halloween yet — but many stores, like Target, already have Christmas decorations out there. And when retailers are advertising in store, it’s time to start crafting your online holiday campaigns.Below are six key strategies to get started, so you'll be ready for the holidays.
PPC
 Wouldn’t it be great if Google would add just a bit extra to your AdWords account every time you topped it up? A little bonus every month could help you sharpen up your campaigns and possibly even give you the edge over competitors. Maybe a little extra would let you test new campaign ideas that you might otherwise struggle to justify.Well, the good news is I’m going to share a way to do just that. The bad news is that I’m going to talk a little about conversion rates first.
PPC
Join Founder and CTO of WordStream, Larry Kim, and the U.S. Marketing Director at SEMrush, Michael Stricker, for a new webinar!In “4 Steps to Outsmart the PPC Competition: Analyze, Assess Apply, Adjust,“ WordStream and SEMrush will offer a new approach to PPC advertising. Learn the four most important strategies for paid search, and how to evaluate the competitive landscape for risks and opportunities.Date: Tuesday, October 21Time: 1 p.m.

PPC
According to the IAB Internet Advertising Revenue Report, internet advertising revenues hit an all-time, first quarter high of $11.6 billion in Q1 of 2014 in the United States alone. This 19 percent year-over-year increase came to no surprise for PricewaterhouseCoopers Partner David Silverman “with consumers increasingly relying on digital screens for everything from information to entertainment.
PPC
The holiday season will be here before we know it, which means it’s time to start planning and budgeting for our paid-search holiday campaigns.Whether you’ve never adjusted your strategies around the holidays or you’re a paid-search holiday veteran, this list of tips and traps can help you prepare for your campaigns and help you have the best Q4 season yet.
Google AdWords is the most used online advertising tool for PPC campaigns worldwide. However, since it's possible to manage a multitude of campaigns — with lots of ad groups and keywords — this can make any PPC analyst feel lost in the woods!With such a large amount of information it becomes critical to find ways to optimize campaigns, choose the best channel for your budget and speed up daily activities (especially if you do not have a PPC tool and bid manager).
PPC
Upcoming Webinar: Cutting-Edge Tactics To Spy On Your PPC Competition Hanapin Marketing and SEMrush have partnered together to create a new infographic.Using Inc. Magazine's article on the 5,000 fastest-growing private companies in America and SEMrush data, Hanapin — the company behind the popular PPC Hero digital advertising blog and HeroConf — documented the annual PPC spend per company.To view the results and see the top PPC spenders per industry, continue after the jump.
PPC
 Developing the blueprint of an ever-converting ad is impossible; every campaign and account is different.Although the ad doesn't convert — it's the landing page — there are ways to write ad copies to increase the conversion rate. Here are eight tips to help you write high converting Google AdWords ad creatives.