logo-small logo-small_halloween


Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Last week on the blog, we featured articles on content ideation, user behavior and a round-up panel on the latest AdWords changes.Did you miss any of these stories on the blog? Here’s a quick recap.
Did you know many companies believe the display network is no good?OK, that’s not a true statement. Display campaigns are a great add-on to any strategy as long as they are managed in a smart way.Here are 10 best practices for you to get started on things. 
This September, Google will introduce something new. Or, rather, make a return to something from the past. Close variants — including singular/plural forms, accents, acronyms and abbreviations — will all be treated the same. After these changes are enacted, advertisers can forget about the "exact match" option in AdWords.How can you prevent profit loss as a result of these changes? What do you need to do to keep your AdWords strategy effective? Our experts have got you covered.
 This article will help you optimize any account from an angle most marketers don't look at. If you're using any of these account optimization techniques, you're definitely on the right path!Keep reading to find out about the five techniques in question.
Despite the dominance of web ads for national brands, it’s clear that consumers are still looking for local businesses when they’re surfing the web. In fact, pay-per-click, or PPC ads with a location in the heading typically perform better than those that don’t, and this data tells us that consumers find value in working with a local company.Local businesses also have a distinct advantage when it comes to PPC advertising.

Imagine yourself driving past a billboard – you are focusing on the road and quickly whiz past the ad on the side of the highway. Do you remember which brand it was for? Do you remember what, in particular, it was advertising? Did you even notice it?These are the same challenges that you face when you use display ads.
When creating paid search campaigns, sometimes we are rushed to put something together quickly – just to get it live.  And when that happens, we don’t often have the time to create a campaign structure that will serve a long-term purpose, allow for flexibility and changes, and which can be easily maintained by another person.
 Last month, we shared "10 Dos for Google AdWords" on the blog. That list wouldn't be complete without a list of "don'ts" to match!See the list after the jump. Let us know if you agree or disagree in the comments.
Google Display Network (Google Display) is the largest online display network in the world, reaching about 90 percent of all internet users.Despite the ability to place ads that can be reached across millions of sites, there are more than a few advertisers who still look for alternatives to Google Display. Why? Well, Google Display can’t appeal to everyone’s wishes and needs.Lets take a look at the cons and alternatives to Google Display.
Google AdWords is a great tool for advertisers since it allows you to drive relevant traffic to a website almost immediately. If your account is set up properly, this could mean more clients and more business.However, conversions can be generated only if your campaigns are perfectly built. This article will focus on 10 things you absolutely must do in order to start off on the right foot.