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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Google AdWords has been a highly supportive promotional tool for retail advertisers all over the globe. The platform allows advertisers to reach a worldwide market base and increases the revenue-generating capability of a website or e-commerce store.Available as a paid program, Google AdWords allows entrepreneurs and advertisers to initiate a greater reach of their products with PLAs, which has recently migrated to new Google shopping campaigns.
PPC
Last week, Google announced a new extension type called callouts. And as a big fan of sitelinks since their inception, I was really excited to see this.Before you think, “Oh no, something else for me to do and keep up with,” consider the benefits of using them.And why should you use them? Here are 10 important reasons they should be another part of your campaign strategy. 
PPC
PPC consultants now have a lot of choice when it comes to receiving alerts and reports on AdWords account performance. This includes automated rules, scripts and the reporting capabilities of various PPC bid management platforms.Personally, I value the insights that can be gained from a few well-established MCC (My Client Center) level reports in AdWords. This post will outline how I customize the following three reports.
PPC
 Improving your Google AdWords campaign is fundamental to improving your conversion rate. But you will still miss out on a user base that visited your site and did not buy. Many of these users are likely to go back to Google, compare your business with the competition and finally make a decision based on the best quality and price.Chances are high that a potential client will forget the name of your website and cause you to lose a sale.
PPC
Last week on the blog, we featured articles on content ideation, user behavior and a round-up panel on the latest AdWords changes.Did you miss any of these stories on the blog? Here’s a quick recap.

Did you know many companies believe the display network is no good?OK, that’s not a true statement. Display campaigns are a great add-on to any strategy as long as they are managed in a smart way.Here are 10 best practices for you to get started on things. 
This September, Google will introduce something new. Or, rather, make a return to something from the past. Close variants — including singular/plural forms, accents, acronyms and abbreviations — will all be treated the same. After these changes are enacted, advertisers can forget about the "exact match" option in AdWords.How can you prevent profit loss as a result of these changes? What do you need to do to keep your AdWords strategy effective? Our experts have got you covered.
 This article will help you optimize any account from an angle most marketers don't look at. If you're using any of these account optimization techniques, you're definitely on the right path!Keep reading to find out about the five techniques in question.
PPC
Despite the dominance of web ads for national brands, it’s clear that consumers are still looking for local businesses when they’re surfing the web. In fact, pay-per-click, or PPC ads with a location in the heading typically perform better than those that don’t, and this data tells us that consumers find value in working with a local company.Local businesses also have a distinct advantage when it comes to PPC advertising.
PPC
Imagine yourself driving past a billboard – you are focusing on the road and quickly whiz past the ad on the side of the highway. Do you remember which brand it was for? Do you remember what, in particular, it was advertising? Did you even notice it?These are the same challenges that you face when you use display ads.