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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

You’ve built out your campaign structures, created all of your ad groups, put in your keywords and written stellar ad copy. You have gotten the keyword and ad copy approved right before your launch deadline, and are making final changes.Sometimes when we face tight deadlines to get a new account pushed live, we can overlook critical things that need to be in place. And these things can result in overspending, improper reporting and missing your launch deadline.
Every marketer is looking for ways to make their site compliant with Google. Not just today, but for the foreseeable future.The best way to ensure your website will rank well is by creating content that engages and delights visitors. Creating a great content marketing strategy means having content that can span a multitude of online channels and customer personas.