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Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Imagine yourself driving past a billboard – you are focusing on the road and quickly whiz past the ad on the side of the highway. Do you remember which brand it was for? Do you remember what, in particular, it was advertising? Did you even notice it?These are the same challenges that you face when you use display ads.
When creating paid search campaigns, sometimes we are rushed to put something together quickly – just to get it live.  And when that happens, we don’t often have the time to create a campaign structure that will serve a long-term purpose, allow for flexibility and changes, and which can be easily maintained by another person.
 Last month, we shared "10 Dos for Google AdWords" on the blog. That list wouldn't be complete without a list of "don'ts" to match!See the list after the jump. Let us know if you agree or disagree in the comments.
Google Display Network (Google Display) is the largest online display network in the world, reaching about 90 percent of all internet users.Despite the ability to place ads that can be reached across millions of sites, there are more than a few advertisers who still look for alternatives to Google Display. Why? Well, Google Display can’t appeal to everyone’s wishes and needs.Lets take a look at the cons and alternatives to Google Display.
Google AdWords is a great tool for advertisers since it allows you to drive relevant traffic to a website almost immediately. If your account is set up properly, this could mean more clients and more business.However, conversions can be generated only if your campaigns are perfectly built. This article will focus on 10 things you absolutely must do in order to start off on the right foot. 

You’ve built out your campaign structures, created all of your ad groups, put in your keywords and written stellar ad copy. You have gotten the keyword and ad copy approved right before your launch deadline, and are making final changes.Sometimes when we face tight deadlines to get a new account pushed live, we can overlook critical things that need to be in place. And these things can result in overspending, improper reporting and missing your launch deadline.
Every marketer is looking for ways to make their site compliant with Google. Not just today, but for the foreseeable future.The best way to ensure your website will rank well is by creating content that engages and delights visitors. Creating a great content marketing strategy means having content that can span a multitude of online channels and customer personas.

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