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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
SEO
Marking its 14 years as a public company, Google celebrates the occasion with...the way it always celebrates all major occasions, with the release of new tweaks and updates. From a major revamp of Google Drive that now turns into Google One and more experiments with Featured Snippets, to a restyle of Display ads and many new features for advertisers. keep reading to see all the changes.
PPC
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
PPC
We at SEMrush constantly monitor Google’s updates, as the search engine rarely stands still. While testing the updates that are most likely to impact advertisers, we have figured out the most important factors that will help increase the efficiency of your Google Ads campaigns in 2018. And we also explored some ways you can benefit from them.
PPC
This checklist will show you which tools and reports in the SEMrush software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.

PPC
Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.
PPC
Google Ads can either take your money like a slot machine in Vegas after your luck runs out, or catapult your business‘s profitability like a snowmaker dressing a ski slope. This article offers six Google Ads tips that come from a CEO at a debt relief company, who is Adwords Certified and Adwords obsessed, and who watched his business grow by 300% over the last 36 months.
SEO
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.
PPC
Successful PPC campaigns have two aspects: thorough keyword research and well-planned remarketing ads. Lunching the perfect remarketing strategy can be tough. During our latest #SEMrushchat, we invited Michelle Morgan to share her insights on improving PPC campaigns through remarketing ads. We discussed how to remarket ads by focusing on the target audience, and so much more.
PPC
We are all looking for ways to drive our results over the finish line. We want to smash our KPIs, break records, and then break them again. With so many updates, upgrades, new tools and platforms out there, it can be hard to keep up with the latest PPC tips to keep turning out the numbers. I have 5 PPC best practices that will help you maximize your ads’ performance.

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