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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
SEO
In this digest, we keep you updated with the latest Google news that happened between October 4 - 18, from new Google AdWords interface to Mobile-First index tests and much more. Don‘t miss this important updates.
SEO
Catch up with the latest Google news related to changes in snippets, Auto Ads beta, new project for startups and much more that happened between September 20 - October 4.
PPC
We decided to get the essential PPC do’s and don’ts that help marketers to get the most out of their advertising campaigns. Brad Geddes, along with our other SEMrush Chat guests, shared their experience and views on how to make sure that you spend your budget as effectively and efficiently as possible:
PPC
The desktop is dead, the leaderboard is the king: SEMrush has conducted its first display advertising study pulling together information on over 2 billion impressions. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.

SEO
The latest Google news from all around the net in the digest by Olga Andrienko: August 22 - September 6
PPC
Ad fraud is something digital marketers must contend with, but many don‘t know how to fight back. Learn more about how ad fraud works and steps to prevent it.
SEO
From adjustments to the AdWords pricing policy to more functionality for local business listings, these two weeks have been full of surprises and improvements from Google. We’ll make sure you haven’t missed a thing.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and SEMrush’s Display Advertising report as the main data source.
SEO
Ranking with traditional SEO techniques alone takes a lot of time. Getting to the top spots for your keywords can take 3-6 months and even longer sometimes. So what can you do in the meantime? I have some tips and tricks for you!