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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
We‘ve analyzed Australia‘s top online retailers and summarized 10 winning techniques they use to create effective ad copies that convert strangers into customers. Plus, we‘ll teach you how to automate ad copy creation (without losing quality).
This spring, Google rolled out a generous portion of updates. Our PPC team has figured out 4 important factors that will help increase the efficiency of your PPC campaigns in 2017, and explored some ways you can benefit from them.
PPC
Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.
PPC
AdWords script for excluding children‘s channels.
Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using SEMrush tools.

PPC
Are you looking for useful and top end PPC tips? Stop looking for and go on reading. PPC campaigns, when executed in a smart way, can significantly boost your traffic and sales and do so quickly. The challenge is to make your targeted audience notice your message among tons of other proposals and then convince them to click on it.
PPC
When I organized the first ADworld Experience back in 2012 there was only 1 big giant in the PPC world: Google AdWords. The progressive shifting from an AdWords dominated PPC scenario to a more open online advertising market was a reality.
PPC
As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads. While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?
PPC
This checklist will show you which tools and reports in the SEMrysg software you can use to research your keywords, study competitors, plan ad groups, and track rankings during a PPC campaign. Links to each area of the software are in the body of this post.
SEO
If you want to know why PPC and SEO are game changers for all businesses, read the following recap of our SEMrush Chat. Our regular chat participant Traffic Jam Media, a digital marketing agency that helps companies gain quality visitors, helped us answer this question. Let’s delve into the topic!