PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Ad fraud is something digital marketers must contend with, but many don‘t know how to fight back. Learn more about how ad fraud works and steps to prevent it.
SEO
From adjustments to the AdWords pricing policy to more functionality for local business listings, these two weeks have been full of surprises and improvements from Google. We’ll make sure you haven’t missed a thing.
Let’s take a look at four aspects to be considered when evaluating competitors’ GDN (Google Display Network) campaigns. We will use a website as an example and SEMrush’s Display Advertising report as the main data source.
SEO
Ranking with traditional SEO techniques alone takes a lot of time. Getting to the top spots for your keywords can take 3-6 months and even longer sometimes. So what can you do in the meantime? I have some tips and tricks for you!
PPC
If outside sources of traffic consistently bring in great customers, let‘s utilize PPC to get more of them. This blog will show you how to use your referral sources in Google Analytics to build Display campaigns targeting new and relevant users.

PPC
Early next year, Google will shake up the online advertising world with the introduction of its newest version of Chrome. The biggest change to Chrome, which is the world’s most popular web browser, is that it will begin blocking ads on websites that are determined by Google to be overly intrusive or annoying to a user’s online experience. Here is what you need to know...
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.
PPC
We‘ve analyzed Australia‘s top online retailers and summarized 10 winning techniques they use to create effective ad copies that convert strangers into customers. Plus, we‘ll teach you how to automate ad copy creation (without losing quality).
This spring, Google rolled out a generous portion of updates. Our PPC team has figured out 4 important factors that will help increase the efficiency of your PPC campaigns in 2017, and explored some ways you can benefit from them.
PPC
Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.