Submit post

PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
We invited Lisa Raehsler to our latest #SEMrushchat. Lisa and our chat participants discussed PPC in a cross-device world and provided key insights on nailing multichannel marketing. In case you missed it, here is what they had to say
PPC
If you have a large website, poor URL structure, or are just looking for a way to better target users with your DSA campaigns, this blog has all the information you need. I am going to show you how to set up and implement DSA feeds to give you an easy option to implement complex DSA targets. I will also review the tools I use to make this job easier.
PPC
To help e-commerce businesses achieve success in 2018, we carried out a comprehensive study of 8,000 e-shops operating in different verticals. It gives a complete picture of how the e-commerce industry is leveraging SEO, PPC, and content in their marketing efforts and which trends are worth adopting in 2018. check out the data!
PPC
Managing paid search campaigns in seasonal businesses can be stressful, but lucrative. This in-depth guide will detail the learning, planning, and execution steps required to crush your goals despite the unpredictable nature of seasonal businesses. When executed properly, seasonality can present an excellent opportunity for your business to beat your competition and thrive.
PPC
There is a lot of competition in the PPC space and in organic search alike, so knowing how to knock your campaigns out of the park can make a huge difference in the growth of your business. We wanted to help with that. Kirk Williams joined us for last week’s #SEMrushchat to talk about how to create a killer Google AdWords PPC campaign in 2018

PPC
There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.
PPC
RLSA itself is literally Segmentation at its best and, when properly managed, can contribute to more conversions at an often substantially lower cost-to-convert. Find out what you need to know and the difference between AdWords & Analytics Remarketing,the top 5 RLSA Segments for online retailers using Google shopping andhow to set up RLSA Audiences via Google Analytics
PPC
We have studied the most vital AdWords updates of 2017 and those that will go live in 2018 and made a list of tweaks for you to implement in your PPC campaigns. Make sure you add them to your to-do list for Q1 of the new year to stay ahead of the game.
PPC
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
PPC
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.

Send feedback

Your feedback must contain at least 3 words (10 characters).

We will only use this email to respond to you on your feedback. Privacy Policy

Thank you for your feedback!

Community Ranking System

Our SEMrush community rank reflects the level of your professional recognition in our community. We value quality contributions, so highly ranked members will get valuable incentives. Take part in discussions, write posts and speak on webinars, be friendly and helpful, and you will eventually get to the top of the ladder.

  • Newcomer
    Either just recently joined or is too shy to say something.
  • Enthusiast
    Occasionally takes part in conversations.
  • Helper
    An experienced member who is always happy to help.
  • Master
    A veteran community member.
  • Pro
    Asks great questions and provides brilliant answers.
  • Expert
    Provides valuable insights and adds depth to the conversation.
  • Guru
    A bearer of digital marketing wisdom.
  • Superstar
    Knows everything… well, almost.
  • Legend
    Getting here is not easy at all!