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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
There is one aspect of PPC advertising that is extremely powerful and works excellently in combination with content marketing: retargeting. If you don’t already know, retargeting is a PPC tactic that allows you to identify and target website users with contextually relevant social media and search ads. In this article, you will learn Facebook retargeting techniques to help you convert.
PPC
RLSA itself is literally Segmentation at its best and, when properly managed, can contribute to more conversions at an often substantially lower cost-to-convert. Find out what you need to know and the difference between AdWords & Analytics Remarketing,the top 5 RLSA Segments for online retailers using Google shopping andhow to set up RLSA Audiences via Google Analytics
PPC
We have studied the most vital AdWords updates of 2017 and those that will go live in 2018 and made a list of tweaks for you to implement in your PPC campaigns. Make sure you add them to your to-do list for Q1 of the new year to stay ahead of the game.
PPC
Customer loyalty and advocacy is the difference between someone occasionally buying your product and someone who will always buy your product, no matter what your competitors are offering, and let everyone know how great they think you are. It is immensely valuable, but it isn’t something you are automatically granted; you have to earn it.
PPC
Growth hacking through unpaid social media was popular several years ago, but as any SEM expert can tell you now, those days are over. You have to pay to play if you want any return for your marketing dollars. Additionally, mobile is no longer “on the rise.“ It‘s here to stay, and new avenues are taking its place as the next “rising star.“ Read more.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
One single ad isn‘t enough. People visit websites multiple times before they buy, which is why remarketing is such a vital channel. I have covered 5 advanced display remarketing strategies that go beyond a simple 30-day remarketing campaign and you can implement them today.
PPC
Whether we like it or not, remarketing is all around us. Although the concept of remarketing can take many different forms, the message is typically a reminder to complete an action or to present new, personalized content to help prompt a buying decision. Find out all you need to know and do to optimize an effective remarketing campaign that generates ROI.
PPC
We decided to get the essential PPC do’s and don’ts that help marketers to get the most out of their advertising campaigns. Brad Geddes, along with our other SEMrush Chat guests, shared their experience and views on how to make sure that you spend your budget as effectively and efficiently as possible:
PPC
The desktop is dead, the leaderboard is the king: SEMrush has conducted its first display advertising study pulling together information on over 2 billion impressions. As a result, we identified several interesting trends and patterns that will help advertising specialists make more data-driven decisions in their upcoming GDN campaigns.
PPC
Ad fraud is something digital marketers must contend with, but many don‘t know how to fight back. Learn more about how ad fraud works and steps to prevent it.

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