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Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

Early next year, Google will shake up the online advertising world with the introduction of its newest version of Chrome. The biggest change to Chrome, which is the world’s most popular web browser, is that it will begin blocking ads on websites that are determined by Google to be overly intrusive or annoying to a user’s online experience. Here is what you need to know...
We‘ve analyzed Australia‘s top online retailers and summarized 10 winning techniques they use to create effective ad copies that convert strangers into customers. Plus, we‘ll teach you how to automate ad copy creation (without losing quality).
Most AdWords strategies start (and often end) with a focus on keywords, ad copy and basic budgeting.The most profitable AdWords campaigns go further, combining customer insight with intelligent targeting, design and scheduling to maximise opportunity and minimise wasted clicks.
AdWords script for excluding children‘s channels.
Public holidays and special occasions are always a good reason to launch an advertising campaign and drive relevant traffic to your website. In this guide, we’ll share with you some useful ideas on how to build a powerful keyword list for a thematic PPC campaign and walk you through all the important stages of keyword research, using SEMrush tools.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

Are you looking for useful and top end PPC tips? Stop looking for and go on reading. PPC campaigns, when executed in a smart way, can significantly boost your traffic and sales and do so quickly. The challenge is to make your targeted audience notice your message among tons of other proposals and then convince them to click on it.
When I organized the first ADworld Experience back in 2012 there was only 1 big giant in the PPC world: Google AdWords. The progressive shifting from an AdWords dominated PPC scenario to a more open online advertising market was a reality.
As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads. While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?
If you want to know why PPC and SEO are game changers for all businesses, read the following recap of our SEMrush Chat. Our regular chat participant Traffic Jam Media, a digital marketing agency that helps companies gain quality visitors, helped us answer this question. Let’s delve into the topic!
Do marketers and agencies really understand the incredible narratives these metrics can tell us when combined? After activating a search campaign, reviewing the data will help get you an idea of what is working and what isn’t. We share to look at when assessing the performance of your ads.

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