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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

SEO
Which day gets more attention from search? Cyber Monday or Black Friday? Using SEMrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
PPC
We asked the SEMrush PPC team to share its 15-piece toolkit that can be useful for all the paid traffic specialists who work in a never-ending circle “plan - implement - analyze”.
PPC
In this SEMrush Chat recap, you’ll find several smart remarketing strategies for targeting users who were already interested in your product or service. We were excited to have Arnout Hellemans as our special guest.
PPC
The Google Display Network (GDN) is one of two Google AdWords networks which allow businesses to place display advertisements on a vast amount of sites across the web. Although this is a passive form of advertising, compared to the Google’s Search Network, the company estimates that GDN involves more than 90% of the internet users – but there‘s a problem.
PPC
The SEMrush Paid Traffic team managed to increase profits from non-branded PPC campaigns by 94%. We tried to find out what actions led the team to this result. In this post, we‘re going to talk about landing pages. Experimenting with landing pages is part of our daily routine, and here’s how we make sure that spending time on split tests is worthwhile.

PPC
Are you getting what you pay for from your Facebook campaigns? Click here to find out how to check.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
In the past nine months, SEMrush’s revenue from non-branded pay-per-click campaigns has increased by 94 percent. So we held five in-depth interviews with members of our PPC team to find out how they achieved this result. This is the first chapter of our case study in which we‘ll guide you through the best practices of big data analysis.
PPC
The Auction Insights feature on AdWords provides a list of the display URL domains of advertisers in direct competition with you. It allows you to not only identify your biggest competitors, but also to see how your own advertising efforts compare to theirs.
PPC
Everyone wants to be first. The first in a race gets the gold. The first to market becomes the market leader. The top grade in class gets the most honors. But what if bidding on position one doesn’t yield the best leads or worse: it bleeds your AdWords budget for marginal returns?