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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. Explore our PPC articles and discover actionable guidelines, checklists and case studies from PPC practitioners to help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
When I organized the first ADworld Experience back in 2012 there was only 1 big giant in the PPC world: Google AdWords. The progressive shifting from an AdWords dominated PPC scenario to a more open online advertising market was a reality.
PPC
As if ad fraud and viewability weren’t enough to keep the online advertising industry up at night, over the past few years, a new monster has taken their place under the proverbial bed. It’s ugly, it’s mean, and it blocks your ads. While adoption of ad blockers is on the rise, undoubtedly affecting publishers, many wonder if it has, in fact, affected advertisers and ad spending?
SEO
If you want to know why PPC and SEO are game changers for all businesses, read the following recap of our SEMrush Chat. Our regular chat participant Traffic Jam Media, a digital marketing agency that helps companies gain quality visitors, helped us answer this question. Let’s delve into the topic!
PPC
Do marketers and agencies really understand the incredible narratives these metrics can tell us when combined? After activating a search campaign, reviewing the data will help get you an idea of what is working and what isn’t. We share to look at when assessing the performance of your ads.
PPC
When it comes to PPC automation, there are several tactics that you can conquer yourself. There are achievable and actionable steps you can take to create a successful PPC automation process. That’s why KlientBoost and SEMrush have partnered up to bring you these six PPC automation ideas, so you can start to see better results using less time and energy.

Learn More About PPC

Want to know more about PPC? Industry experts share their insight across a range of different PPC articles on a number of subjects.

PPC
In the search for a method that delivers genuine consumer engagement, brands are beginning to turn to native ads on social media — in feed ad units that match the look and feel of the platform housing them. This approach, when combined with native initiatives elsewhere on the web, actually outpaces standard display advertising by a healthy margin.
SEO
Not every business manages to win 1 million users and grow its toolkit tenfold. For SEMrush these two pivotal milestones were achieved in 2016. This was a truly remarkable year for us. However, there’s one more important number we can’t help but share with you. Throughout 2016, 100 important updates have been released, which makes us confident that SEMrush is now an all-encompassing marketing suite.
SEO
Which day gets more attention from search? Cyber Monday or Black Friday? Using SEMrush data, we compared three major retailers and three major ecommerce sites to see how Black Friday and Cyber Monday are targeted with SEO, PPC and PLAs.
PPC
We asked the SEMrush PPC team to share its 15-piece toolkit that can be useful for all the paid traffic specialists who work in a never-ending circle “plan - implement - analyze”.
PPC
In this SEMrush Chat recap, you’ll find several smart remarketing strategies for targeting users who were already interested in your product or service. We were excited to have Arnout Hellemans as our special guest.

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