PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
In the past nine months, SEMrush’s revenue from non-branded pay-per-click campaigns has increased by 94 percent. So we held five in-depth interviews with members of our PPC team to find out how they achieved this result. This is the first chapter of our case study in which we‘ll guide you through the best practices of big data analysis.
PPC
The Auction Insights feature on AdWords provides a list of the display URL domains of advertisers in direct competition with you. It allows you to not only identify your biggest competitors, but also to see how your own advertising efforts compare to theirs.
PPC
Everyone wants to be first. The first in a race gets the gold. The first to market becomes the market leader. The top grade in class gets the most honors. But what if bidding on position one doesn’t yield the best leads or worse: it bleeds your AdWords budget for marginal returns? 
PPC
As useful as Google AdWords is, it can be time consuming to maintain and update your campaigns. That’s where scripts come in. Do you want to frequently monitor for errors and ad disapprovals? There’s a script for that. Do you want to alter your bid based on real-time data? There’s a script for that, too. There are hundreds of scripts available that can ease the campaign management burden.

PPC
One of the most overlooked features of Google AdWords – and one of the most useful – is the household income tier targeting option. Hidden inside a few drop-down menus, this campaign targeting technique isn’t challenging to test and integrate into existing campaigns and can yield insights that are far more useful than “people are clicking our ads.” Not to mention that it cuts advertising costs due to enhanced targeting. 
PPC
The shift to a mobile-first world is well under way. On July 26, Google rolled out these three new mobile advertising innovations to advertisers globally: expanded text ads, responsive display ads and device type bidding adjustments.
PPC
Are you setting up your landing page properly? Matthew Macchia of Clickedon.it provides a primer on some best practices.
PPC
In this blog post, you’ll learn why you should consider using retargeting as an effective channel to boost your sales, as well as how to enhance your retargeted ads with already proven methods and techniques. Also, I’ll discuss some outstanding examples of ads that may help you streamline your creative process.
PPC
By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary decision of company management. It solely depends on the shape of the curve of the price elasticity of clicks.