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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
In this blog post, you’ll learn why you should consider using retargeting as an effective channel to boost your sales, as well as how to enhance your retargeted ads with already proven methods and techniques. Also, I’ll discuss some outstanding examples of ads that may help you streamline your creative process.
PPC
By using profit-driven optimization techniques, advertisers can maximize their profits. The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Therefore, the target ROI of the campaign cannot simply be an arbitrary decision of company management. It solely depends on the shape of the curve of the price elasticity of clicks.
PPC
As people migrate more of their day-to-day interactions to smart devices, publishers won’t be able to exist without mobile. Success revolves around being able to deliver responsive experiences on everything from smartphone screens to Apple Watches to devices that haven’t yet been developed. You want to provide a seamless experience, whether a customer is on her smartphone or laptop – which is why having the best possible backbone of technology is critical.
PPC
One of the most popular forms of pay-per-click is search engine advertising, and Google AdWords is the most popular PPC advertising system. It allows advertisers to bid on keyword phrases that are relevant to their target market. In our latest SEMrush Chat, we discussed different aspects that we all hate about PPC. Many experts, including PPC specialists, joined our discussion and shared their thoughts.
PPC
You know that retargeting works, but not for everyone. Tom Bukevicius will go through, point-by-point how to make it work for you.

PPC
PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate. 
PPC
For the past five years, companies have hired me to come in and review their internal digital marketing efforts. I refer to these as audits, because I am essentially auditing their work. In the last 20 audits I have conducted on the work of internal teams, I have noticed none of them have even considered using income tiers in their AdWords.
PPC
Modern display advertisement is all about real-time optimization – the ability to engage target audiences with precision and scale at the right time and for immediate results. But the real time truth about this kind of strategized adoption in a digital advertisement is that it gives marketers access to large pool data insights belonging to various time-frames. This is the fundamental shift that differentiates real time bidding from negotiable display buys.
SEO
How has keyword research changed? What should website owners and SEOs do to benefit from keywords in 2016? To find out, in our latest SEMrush Chat, we discussed keyword research and its trends in 2016 with Per Pettersson, digital strategist, search marketing and analytics expert and consultant.
PPC
After visiting your website, most consumers browse, check out the competition, and then weigh all of their options before making a purchase. If attention spans were longer (and purchase processes shorter), this wouldn’t be such a problem. But with so many messages and so much information bombarding today’s audiences, it’s easy to see how they can become distracted. How can you make it work?