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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Last week the PPC community descended upon Philadelphia for HEROconf and we were lucky enough to join them. SEMrush was eager to exhibit before this large PPC focused audience at the Pennsylvania Convention Center.
PPC
Defeating ad fraud won’t be easy for the digital media industry, but marketers, publishers and industry associations are coming together to battle. In an effort to combat growing fraud, the industry spotlighted the issue this year during its 2016 IAB Annual Leadership Meeting, The Next $50 Billion. It’s an exciting topic, and IAB’s forward-looking conference gave me hope that we’ll unite to defeat the fraud that affects us all.
PPC
Google identifies them as the “I want ­to ­know,” “I want ­to ­go,” “I want­ to ­do,” and “I want­ to ­buy” moments. These describe the moments you search for something on Google – no matter what it is.During one of your recent searches, you may have noticed that the text ads, which used to appear to the right of the search results, are no longer there. Google has eliminated these ads, instead adding a fourth ad above the results for "highly commercial queries.
PPC
An understanding of conversion rate optimization or CRO is crucial in the digital age. In a nutshell, CRO enables you to optimize your landing page, web design and sponsored search ads to boost your website‘s conversion rate. It‘s thus unsurprising that conversion rate optimization has become so popular within the span of a few short years, thanks in no small part to the following reasons...
PPC
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.

PPC
How are content producers and publishers dealing with digital advertising in the age of ad blockers? SEMrush's John Connolly looks at how popular publishers and content producers handle this issue.
This case study analyzes the PPC ad copy for Easter eggs using SEMrush. Most of the adverts that stood out offered a unique value proposition, used numbers within the ad copy or appealed to the searcher's love of chocolate.
PPC
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
PPC
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.The impact of such an increase in brand CPCs on a PPC account is immediate and dramatic. With a 25% increase in CPCs comes a 25% increase in cost, just like that.
PPC
Being an unknown rock band in the late '90s meant you often played shows for free, and you usually had to rent gear, so you usually played places at a loss. The fairy tale we had all swallowed was that it was important to play as often as possible, as many places as possible, and hopefully an A&R rep from one of the more notable labels would be in the audience.He or she would hear you, and find themselves compelled to sign you on the spot.