PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
You know that retargeting works, but not for everyone. Tom Bukevicius will go through, point-by-point how to make it work for you.
PPC
PPC managers need to have a wide range of skills to succeed from being analytical to creative. If you are looking to hire a PPC specialist, these are the ten skills to look for in a candidate. 
PPC
For the past five years, companies have hired me to come in and review their internal digital marketing efforts. I refer to these as audits, because I am essentially auditing their work. In the last 20 audits I have conducted on the work of internal teams, I have noticed none of them have even considered using income tiers in their AdWords.
PPC
Modern display advertisement is all about real-time optimization – the ability to engage target audiences with precision and scale at the right time and for immediate results. But the real time truth about this kind of strategized adoption in a digital advertisement is that it gives marketers access to large pool data insights belonging to various time-frames. This is the fundamental shift that differentiates real time bidding from negotiable display buys.
SEO
How has keyword research changed? What should website owners and SEOs do to benefit from keywords in 2016? To find out, in our latest SEMrush Chat, we discussed keyword research and its trends in 2016 with Per Pettersson, digital strategist, search marketing and analytics expert and consultant.

PPC
After visiting your website, most consumers browse, check out the competition, and then weigh all of their options before making a purchase. If attention spans were longer (and purchase processes shorter), this wouldn’t be such a problem. But with so many messages and so much information bombarding today’s audiences, it’s easy to see how they can become distracted. How can you make it work?
PPC
Last week the PPC community descended upon Philadelphia for HEROconf and we were lucky enough to join them. SEMrush was eager to exhibit before this large PPC focused audience at the Pennsylvania Convention Center.
PPC
Defeating ad fraud won’t be easy for the digital media industry, but marketers, publishers and industry associations are coming together to battle. In an effort to combat growing fraud, the industry spotlighted the issue this year during its 2016 IAB Annual Leadership Meeting, The Next $50 Billion. It’s an exciting topic, and IAB’s forward-looking conference gave me hope that we’ll unite to defeat the fraud that affects us all.
PPC
Google identifies them as the “I want ­to ­know,” “I want ­to ­go,” “I want­ to ­do,” and “I want­ to ­buy” moments. These describe the moments you search for something on Google – no matter what it is.During one of your recent searches, you may have noticed that the text ads, which used to appear to the right of the search results, are no longer there. Google has eliminated these ads, instead adding a fourth ad above the results for "highly commercial queries.
PPC
An understanding of conversion rate optimization or CRO is crucial in the digital age. In a nutshell, CRO enables you to optimize your landing page, web design and sponsored search ads to boost your website‘s conversion rate. It‘s thus unsurprising that conversion rate optimization has become so popular within the span of a few short years, thanks in no small part to the following reasons...