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PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
So Google has done away with the right-hand side ads. Just like that.Probably the most interesting and somewhat shocking news to come from the Google AdWords camp in recent years has hit the forums, and is doing the rounds over social media. It’s been in the pipeline for a while now, and has been looming over many pay per click (PPC) and search engine marketing (SEM) specialists for quite some time.Well firstly, try to stay calm. All is not lost. This isn’t the end.
PPC
The Google AdWords iOS app was officially introduced to global audiences on January 28. The app is ideal for PPC managers that need to manage AdWords campaigns on the move. This is a guide on how to use the Google AdWords iOS app.You will need to download the app from the App store and then sign in using the AdWords account login details.
PPC
Working at Google had its perks. I can't think of many companies where where you can eat a free lunch, get a free massage and practice your backswing in a private golf simulator all before your 1:00pm client phone call.Now, this is going to sound a little dorky, but the greatest perk Google offered me was the chance to work directly with thousands of advertisers in every shape, size and skill set you could imagine.
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.TrainingWordStream PPC UniversityWordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if you prefer to learn on the move, there is also an app.
PPC
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.One of the many facets that SEMrush touches on is the industry of e-commerce. Most people do not know that this is something offered within SEMrush. Our users understand that you can find what your competitors are ranking for through Organic and Paid search.

PPC
Snapchat Promoted Geofilters. Instagram Carousel ads. Twitter Lead Generation Cards. The new advertising tactics available to businesses these days are endless!At Firebrand Group, we’re always looking to explore new advertising tactics – so it’s no surprise that our very own Amelia Tran is a big proponent of teaching brands how to leverage new ad formats and tactics in the year ahead.I had the pleasure of interviewing Tran for our latest Ebook, 20.16 Big Ideas for 2016, which features 20.
PPC
Last week we shared the secrets of Amazon SEO, using music in marketing to Millennials, how SEMrush helped one man launch a successful PPC agency and more!Did you miss any of our best content last week? Catch up! More below the jump.
You may already know SEMrush rocks.Most marketers have either heard of it or use it every day.But I have more to thank SEMrush for than just search results data. SEMrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year.I landed my first clients as a direct result of SEMrush‘s keyword data. SEMrush gives me in-depth insights about a prospect‘s website.
PPC
PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes. Every PPC audit should include at least three months' worth of PPC data.
PPC
When it comes to advertising, you always want to make sure you are hitting the correct target audience and that you are staying in budget. But sometimes it gets hard to really pin down your keywords and find the right fit for your campaign. However, there are still ways where you can find relevant keywords to your campaign as well as keywords that fit within your budget. Lets take a look at how SEMrush can help find these keywords for you.