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Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

How has keyword research changed? What should website owners and SEOs do to benefit from keywords in 2016? To find out, in our latest SEMrush Chat, we discussed keyword research and its trends in 2016 with Per Pettersson, digital strategist, search marketing and analytics expert and consultant.
After visiting your website, most consumers browse, check out the competition, and then weigh all of their options before making a purchase. If attention spans were longer (and purchase processes shorter), this wouldn’t be such a problem. But with so many messages and so much information bombarding today’s audiences, it’s easy to see how they can become distracted. How can you make it work?
Defeating ad fraud won’t be easy for the digital media industry, but marketers, publishers and industry associations are coming together to battle. In an effort to combat growing fraud, the industry spotlighted the issue this year during its 2016 IAB Annual Leadership Meeting, The Next $50 Billion. It’s an exciting topic, and IAB’s forward-looking conference gave me hope that we’ll unite to defeat the fraud that affects us all.
Google identifies them as the “I want ­to ­know,” “I want ­to ­go,” “I want­ to ­do,” and “I want­ to ­buy” moments. These describe the moments you search for something on Google – no matter what it is.During one of your recent searches, you may have noticed that the text ads, which used to appear to the right of the search results, are no longer there. Google has eliminated these ads, instead adding a fourth ad above the results for "highly commercial queries.
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.

How are content producers and publishers dealing with digital advertising in the age of ad blockers? SEMrush's John Connolly looks at how popular publishers and content producers handle this issue.
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.The impact of such an increase in brand CPCs on a PPC account is immediate and dramatic. With a 25% increase in CPCs comes a 25% increase in cost, just like that.
So Google has done away with the right-hand side ads. Just like that.Probably the most interesting and somewhat shocking news to come from the Google AdWords camp in recent years has hit the forums, and is doing the rounds over social media. It’s been in the pipeline for a while now, and has been looming over many pay per click (PPC) and search engine marketing (SEM) specialists for quite some time.Well firstly, try to stay calm. All is not lost. This isn’t the end.
The Google AdWords iOS app was officially introduced to global audiences on January 28. The app is ideal for PPC managers that need to manage AdWords campaigns on the move. This is a guide on how to use the Google AdWords iOS app.You will need to download the app from the App store and then sign in using the AdWords account login details.

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