What’s Google Advertising? A Guide to Google AdsGoogle’s advertising platform — known as Google Advertising or “Google Ads” — is used by millions of businesses across the globe. In this guide, we’ll also explore its benefits, advertising costs, and what tools can help you build your first ad campaign.
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
You may already know Semrush rocks. Most marketers have either heard of it or use it every day. But I have more to thank Semrush for than just search results data. Semrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year. I landed my first clients as a direct result of Semrush‘s keyword data.
PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes.
Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results. This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
Unless you live under a rock, you already know how important your online presence is to the success of your business. The problem isn‘t that you‘re unaware of the potential in various online marketing campaigns; it‘s likely that there are too many streams of information inundating you at once. If you‘re considering enlisting in Pay Per Click (PPC) campaigns, there are some areas of concern you want to keep in mind.