PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
An understanding of conversion rate optimization or CRO is crucial in the digital age. In a nutshell, CRO enables you to optimize your landing page, web design and sponsored search ads to boost your website‘s conversion rate. It‘s thus unsurprising that conversion rate optimization has become so popular within the span of a few short years, thanks in no small part to the following reasons...
PPC
In 2015 I made it a goal to build a comprehensive learning course on Udemy. The course was intended to teach individuals how to setup and manage an AdWords account professionally and has turned out so well that my business partner Jason Hawkins is in the process of building a second one for local SEO strategies.
PPC
How are content producers and publishers dealing with digital advertising in the age of ad blockers? SEMrush's John Connolly looks at how popular publishers and content producers handle this issue.
This case study analyzes the PPC ad copy for Easter eggs using SEMrush. Most of the adverts that stood out offered a unique value proposition, used numbers within the ad copy or appealed to the searcher's love of chocolate.
PPC
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.

PPC
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.The impact of such an increase in brand CPCs on a PPC account is immediate and dramatic. With a 25% increase in CPCs comes a 25% increase in cost, just like that.
PPC
Being an unknown rock band in the late '90s meant you often played shows for free, and you usually had to rent gear, so you usually played places at a loss. The fairy tale we had all swallowed was that it was important to play as often as possible, as many places as possible, and hopefully an A&R rep from one of the more notable labels would be in the audience.He or she would hear you, and find themselves compelled to sign you on the spot.
PPC
So Google has done away with the right-hand side ads. Just like that.Probably the most interesting and somewhat shocking news to come from the Google AdWords camp in recent years has hit the forums, and is doing the rounds over social media. It’s been in the pipeline for a while now, and has been looming over many pay per click (PPC) and search engine marketing (SEM) specialists for quite some time.Well firstly, try to stay calm. All is not lost. This isn’t the end.
PPC
The Google AdWords iOS app was officially introduced to global audiences on January 28. The app is ideal for PPC managers that need to manage AdWords campaigns on the move. This is a guide on how to use the Google AdWords iOS app.You will need to download the app from the App store and then sign in using the AdWords account login details.
PPC
Working at Google had its perks. I can't think of many companies where where you can eat a free lunch, get a free massage and practice your backswing in a private golf simulator all before your 1:00pm client phone call.Now, this is going to sound a little dorky, but the greatest perk Google offered me was the chance to work directly with thousands of advertisers in every shape, size and skill set you could imagine.