logo-small logo-small_halloween

PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

This case study analyzes the PPC ad copy for Easter eggs using SEMrush. Most of the adverts that stood out offered a unique value proposition, used numbers within the ad copy or appealed to the searcher's love of chocolate.
PPC
When using paid search to promote events, it’s important to use several different tactics depending on if your target audience is already familiar with your brand or not. In this blog, I’m going to go through my favorite strategies I like to implement when promoting events for my clients with actionable instructions on how you can implement these strategies in your campaigns.
PPC
Perhaps one of the greatest trepidations of any PPC strategist is that brand CPCs on core brand terms will start to increase and then stay on that path, rising with time. Above is an example of exactly such an increase, where the exact match of a client’s core brand term has been steadily on the rise since 2014.The impact of such an increase in brand CPCs on a PPC account is immediate and dramatic. With a 25% increase in CPCs comes a 25% increase in cost, just like that.
PPC
Being an unknown rock band in the late '90s meant you often played shows for free, and you usually had to rent gear, so you usually played places at a loss. The fairy tale we had all swallowed was that it was important to play as often as possible, as many places as possible, and hopefully an A&R rep from one of the more notable labels would be in the audience.He or she would hear you, and find themselves compelled to sign you on the spot.
PPC
So Google has done away with the right-hand side ads. Just like that.Probably the most interesting and somewhat shocking news to come from the Google AdWords camp in recent years has hit the forums, and is doing the rounds over social media. It’s been in the pipeline for a while now, and has been looming over many pay per click (PPC) and search engine marketing (SEM) specialists for quite some time.Well firstly, try to stay calm. All is not lost. This isn’t the end.

PPC
The Google AdWords iOS app was officially introduced to global audiences on January 28. The app is ideal for PPC managers that need to manage AdWords campaigns on the move. This is a guide on how to use the Google AdWords iOS app.You will need to download the app from the App store and then sign in using the AdWords account login details.
PPC
Working at Google had its perks. I can't think of many companies where where you can eat a free lunch, get a free massage and practice your backswing in a private golf simulator all before your 1:00pm client phone call.Now, this is going to sound a little dorky, but the greatest perk Google offered me was the chance to work directly with thousands of advertisers in every shape, size and skill set you could imagine.
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.TrainingWordStream PPC UniversityWordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if you prefer to learn on the move, there is also an app.
PPC
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.One of the many facets that SEMrush touches on is the industry of e-commerce. Most people do not know that this is something offered within SEMrush. Our users understand that you can find what your competitors are ranking for through Organic and Paid search.
PPC
Snapchat Promoted Geofilters. Instagram Carousel ads. Twitter Lead Generation Cards. The new advertising tactics available to businesses these days are endless!At Firebrand Group, we’re always looking to explore new advertising tactics – so it’s no surprise that our very own Amelia Tran is a big proponent of teaching brands how to leverage new ad formats and tactics in the year ahead.I had the pleasure of interviewing Tran for our latest Ebook, 20.16 Big Ideas for 2016, which features 20.