PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Snapchat Promoted Geofilters. Instagram Carousel ads. Twitter Lead Generation Cards. The new advertising tactics available to businesses these days are endless!At Firebrand Group, we’re always looking to explore new advertising tactics – so it’s no surprise that our very own Amelia Tran is a big proponent of teaching brands how to leverage new ad formats and tactics in the year ahead.I had the pleasure of interviewing Tran for our latest Ebook, 20.16 Big Ideas for 2016, which features 20.
PPC
Last week we shared the secrets of Amazon SEO, using music in marketing to Millennials, how SEMrush helped one man launch a successful PPC agency and more!Did you miss any of our best content last week? Catch up! More below the jump.
You may already know SEMrush rocks.Most marketers have either heard of it or use it every day.But I have more to thank SEMrush for than just search results data. SEMrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year.I landed my first clients as a direct result of SEMrush‘s keyword data. SEMrush gives me in-depth insights about a prospect‘s website.
PPC
PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes. Every PPC audit should include at least three months' worth of PPC data.
PPC
Methods of online campaign optimization evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a web page. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. This payment model still applies to YouTube homepage banners today.The first simple adservers allowed rotation of the ads and counting of impressions, reach and frequency.

PPC
As a young teen, I found myself homeless. My own stupidity, and no fault of my parents. I was determined to make it on my own, and that was that. I lived under a bridge at a park in a small town called Elmira, Ontario and spent most of my time around school hanging at a bar called the Steddick.Many of the regulars came to view me as a bit of a fixture hiding in the games area, and frequently challenged me to a game of pool. I discovered quickly that I was actually a bit of a natural at the game.
PPC
Beer and PPC. Two of my favorite things in this world. With some brief thinking, it was easy to compare the two worlds. Both the brewing and PPC campaign creation process are delicate procedures. Both processes follow a plan of execution, and one small mistake in either of the plans could mean horrible results.This light-hearted blog will take a look at how a good beer and PPC campaigns more related than we think.
PPC
This article is a preface to Jason’s upcoming SEMrush webinar Introduction to Advanced Multivariate Ad Testing. This article introduces some of the concepts that will be discussed: reasons why multivariate tests need to happen, how to execute these tests, and good fundamentals for testing.This webinar will take place on December 15th at 2pm Eastern time. Jason is the CEO of AdBasis, an advanced multivariate testing platform for Search, Display, Remarketing & Mobile ads.
PPC
Google AdWords Pay Per Click MarketingIf you're not familiar with terms like Google AdWords, PPC or SEM then you probably are going to wonder what I'm talking about in post. Google AdWords is a advertising platform offered by Google which allows business owners to show their website ads on the result pages of Google when users search for specific search terms known as "keywords.
PPC
Are you curious about how Google makes their money? It‘s all about the advertising (90%, to be exact).SEMrush Data Scientist Qi Zhao has compiled data for this infographic representing the most expensive AdWords. Led by legal, tech, insurance and education industries, these expensive AdWords cost as much as US $663.54.Qi collected this data from SEMrush‘s database (US-Google) using a custom report.