PPC

Paid advertising is a fast yet effective way to bring relevant traffic to your website. In this section, we collected actionable guidelines, checklists and case studies from PPC practitioners that will help you go through the most important stages of planning, managing and evaluating a PPC campaign.

PPC
Working at Google had its perks. I can't think of many companies where where you can eat a free lunch, get a free massage and practice your backswing in a private golf simulator all before your 1:00pm client phone call.Now, this is going to sound a little dorky, but the greatest perk Google offered me was the chance to work directly with thousands of advertisers in every shape, size and skill set you could imagine.
Whether you are a beginner or an experienced PPC manager, there are resources to assist and continue learning pay per click advertising. These are the essential resources for PPC managers.TrainingWordStream PPC UniversityWordStream's PPC University teaches basic to more advanced skills such as remarketing. The university is live on the WordStream website, but if you prefer to learn on the move, there is also an app.
PPC
Welcome to yet another edition of Discovery Thursday! Here is where we will show you various reports and features within SEMrush that you may not be taking advantage of.One of the many facets that SEMrush touches on is the industry of e-commerce. Most people do not know that this is something offered within SEMrush. Our users understand that you can find what your competitors are ranking for through Organic and Paid search.
PPC
Snapchat Promoted Geofilters. Instagram Carousel ads. Twitter Lead Generation Cards. The new advertising tactics available to businesses these days are endless!At Firebrand Group, we’re always looking to explore new advertising tactics – so it’s no surprise that our very own Amelia Tran is a big proponent of teaching brands how to leverage new ad formats and tactics in the year ahead.I had the pleasure of interviewing Tran for our latest Ebook, 20.16 Big Ideas for 2016, which features 20.
PPC
Last week we shared the secrets of Amazon SEO, using music in marketing to Millennials, how SEMrush helped one man launch a successful PPC agency and more!Did you miss any of our best content last week? Catch up! More below the jump.

You may already know SEMrush rocks.Most marketers have either heard of it or use it every day.But I have more to thank SEMrush for than just search results data. SEMrush was the first tool I bought when I was a broke freelancer. It‘s helped me build a successful marketing business in less than a year.I landed my first clients as a direct result of SEMrush‘s keyword data. SEMrush gives me in-depth insights about a prospect‘s website.
PPC
PPC audits are essential for maintaining and optimizing your Bing Ads and Google AdWords accounts. It is recommended that you conduct an audit every six months or every time you start managing a new account to ensure every account is optimized to its full potential. An audit should not be conducted within three months of making significant changes. Every PPC audit should include at least three months' worth of PPC data.
PPC
When it comes to advertising, you always want to make sure you are hitting the correct target audience and that you are staying in budget. But sometimes it gets hard to really pin down your keywords and find the right fit for your campaign. However, there are still ways where you can find relevant keywords to your campaign as well as keywords that fit within your budget. Lets take a look at how SEMrush can help find these keywords for you.
PPC
Methods of online campaign optimization evolve. Some of us remember well the times when a majority of ads were sold by reservation of a time slot on a web page. The advertiser paid, say, a monthly fee for a horizontal banner on the home page of a selected portal. This payment model still applies to YouTube homepage banners today.The first simple adservers allowed rotation of the ads and counting of impressions, reach and frequency.
PPC
As a young teen, I found myself homeless. My own stupidity, and no fault of my parents. I was determined to make it on my own, and that was that. I lived under a bridge at a park in a small town called Elmira, Ontario and spent most of my time around school hanging at a bar called the Steddick.Many of the regulars came to view me as a bit of a fixture hiding in the games area, and frequently challenged me to a game of pool. I discovered quickly that I was actually a bit of a natural at the game.