19 min read
A Guide to the Best Advertising Platforms for Your BusinessFind the top advertising platforms to reach your target audience and boost your business‘s online visibility.
Sydney GoApr 17, 2024
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
11 min read
What Are Impressions on Google Ads and Are They Important?Learn what impressions are on Google Ads and why they matter for your online advertising campaigns.
Sydney GoMar 28, 2024
18 min read
26 Types of Digital Advertising: The Ultimate ListFrom search and social media ads to mobile ads, learn about various types of digital advertising campaigns.
Asif AliMar 27, 2024
21 min read
The Ultimate Guide to Google Ads Bid Strategy (with Examples)Discover the best Google Ads bid strategies. Learn from practical examples to optimize your campaigns.
Sydney GoMar 26, 2024
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.Elizaveta ShutovaNov 21, 2019
14 min read
The Ultimate Guide to Google’s Custom Intent Audiences
What are Custom Intent Audiences? In a nutshell, “custom intent audiences” is a Google product that allows marketers target people currently researching certain topics, products, and solutions on the web, using display or YouTube video ad campaigns. Find out how you can use custom intent audiences in this detailed guide.Kelechi IbeJun 21, 2019
31 min read
How To Set Up a Display Campaign: an Interactive Checklist
This step-by-step checklist will help you successfully launch a Google display campaign. Just choose the primary goal of the campaign and we‘ll generate an actionable how-to guide to help you at every stage, from choosing the right audiences to fine-tuning the landing pages.Julia OlennikovaMay 09, 2019
9 min read
Display Advertising Stats: Semrush Study
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.Elizaveta ShutovaMay 03, 2019
9 min read
How To Do PPC If You Run a Small Business: Semrush Solutions
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.Julia OlennikovaNov 06, 2018
13 min read
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)
Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.Matthew SiddleSep 14, 2018