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Research

At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.

To keep up with the latest content marketing trends, marketers need to know what is being talked about in their industry. To help you stay up to date and adjust your content marketing strategy accordingly, we‘ve decided to spot top content marketing trends on Twitter. Discover the study results in this article.
Internal link building is a massively overlooked part of technical SEO that is completely within your reach and can be very fruitful if done right. To assess the scale of the problem, we’ve analyzed 150,000 random websites, with 175 million pages and 15 billion unique links in total. To help you build a crawlable and user-friendly link structure, our research includes the most common internal linking issues, with an explanation and a way of fixing them.
SEO
We have analyzed 1300 online shops with over 5 million pages in total to find out what technical and SEO mistakes are the most common. SEO experts from all around the world shared their expertise and commented on the study.
SEMrush has analyzed more than 22,000 articles to determine the most common practices of content gurus. The research helps you to take a look at the best practices in the world of content writers, not from the theoretical side, but in how people are actually creating and optimizing their content.
Results of SEMrush online banking industry analysis, augmented by the research since completed with the expanded capabilities of our digital marketing toolkit, have revealed five significant trends to consider in planning the marketing strategy for your online banking site in 2019.
PPC
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
SEO
Page load speed is both a very important user experience factor and a Google ranking factor. SEMrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Content marketing can be overwhelming. Every day you have to perform hundreds of tasks at different stages of content workflow. Does it look familiar? We feel your pain. In this infographic, we`ll share with you the top problems content marketers face and how to solve them!
SEO
In a study conducted with SEMrush, we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.
SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.

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