Research

SEO
In a study conducted with SEMrush, we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.
SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
SEO
Which website issues do you really need to focus on first? We collected anonymous data on 100,000 websites and 450 million pages using the SEMrush Site Audit tool to determine the most common on-site technical and SEO mistakes and issues.
SEO
And in order to help webmasters prioritize their efforts, we decided to find the 10 most common AMP mistakes. So, we used Site Audit to check the sites of the top 300 publishers in 8 countries, and we are glad to share this data with you.
There are many businesses that believe that getting customers is as simple as developing a website, configuring an online store, and setting up social media channels. Unfortunately, most of the time this model results in few website visitors and even fewer customers. So what do the best of the best do, and how can you mimic it?
By using the appropriate data, companies can better understand both the category and the consumer’s intention across the purchasing journey. But mishandling this data may result in a poorly targeted marketing attempt, which can put off customers rather than entice them into a purchase or engagement with a brand.
If you’re a regular SEMrush user, you probably already knew how to use the software to get typical competitor or keyword research for your SEO and PPC efforts. However, with the size and scope of the SEMrush database, there are a lot of opportunities to get creative and find insights that extend beyond the typical use of the software.
SEO
5 techniques to boost Conversion Rates and some barriers to CRO, how it can adversely affect the “selling potential“ of your website and subtle ways in which it can be overcome.
SEO
As our regular SEMrush Chat readers may know, sometimes we pick a website and evaluate it in real time. This time, we chose to analyze TOPScorer, an online knowledge platform for students from grades 1 to 10. Our chat guests shared what they like and don’t like about this site as well as tips on what can be done to improve its online performance.
As much of a breakthrough as Google Analytics has been for businesses, it does have its flaws. The good news is that Google has taken steps to improve the service by opening up their tools to outside developers and service providers, making Analytics into an ecosystem-friendly platform rather than a standalone app. The newly rebooted Google Analytics Partners program is a great way to see which of these guys have Google‘s seal of approval.