By using the appropriate data, companies can better understand both the category and the consumer’s intention across the purchasing journey. But mishandling this data may result in a poorly targeted marketing attempt, which can put off customers rather than entice them into a purchase or engagement with a brand.
If you’re a regular SEMrush user, you probably already knew how to use the software to get typical competitor or keyword research for your SEO and PPC efforts. However, with the size and scope of the SEMrush database, there are a lot of opportunities to get creative and find insights that extend beyond the typical use of the software.
As our regular SEMrush Chat readers may know, sometimes we pick a website and evaluate it in real time. This time, we chose to analyze TOPScorer, an online knowledge platform for students from grades 1 to 10. Our chat guests shared what they like and don’t like about this site as well as tips on what can be done to improve its online performance.
As much of a breakthrough as Google Analytics has been for businesses, it does have its flaws. The good news is that Google has taken steps to improve the service by opening up their tools to outside developers and service providers, making Analytics into an ecosystem-friendly platform rather than a standalone app. The newly rebooted Google Analytics Partners program is a great way to see which of these guys have Google‘s seal of approval.
Webpages that have a longer load time tend to have higher bounce rates and a lower average time on a page. So, the question is, how can you speed up your website? To answer this question, we decided to discuss this topic during our weekly SEMrush Chat. This time, we asked Bastian Grimm to be our guest expert.