At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.
Local PPC is here to stay, but many advertisers still believe it is not important for them. It is widely thought that only location-bound businesses should focus on local PPC. EVEN for businesses operating completely online, tailoring their campaigns to a specific location can help optimize their advertising spends, as is proven by our new study.
Page load speed is both a very important user experience factor and a Google ranking factor. SEMrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
In a study conducted with SEMrush, we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
There are many businesses that believe that getting customers is as simple as developing a website, configuring an online store, and setting up social media channels. Unfortunately, most of the time this model results in few website visitors and even fewer customers. So what do the best of the best do, and how can you mimic it?
By using the appropriate data, companies can better understand both the category and the consumer’s intention across the purchasing journey. But mishandling this data may result in a poorly targeted marketing attempt, which can put off customers rather than entice them into a purchase or engagement with a brand.
If you’re a regular SEMrush user, you probably already knew how to use the software to get typical competitor or keyword research for your SEO and PPC efforts. However, with the size and scope of the SEMrush database, there are a lot of opportunities to get creative and find insights that extend beyond the typical use of the software.