Research

Content is central to digital marketing strategy. Understanding the type of content that will deliver the engagement behavior you desire is an important skill. In this post, we explore how organizations can use Facereader technology to analyze the emotions provoked by different types of content.
You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” Here is a list of 5 ways to identify your company’s true competition. Learn how to do this now and reduce your risk of failure later on in your marketing strategy!
We turned to SEMrush’s Phrase Match Report to generate a list of the most popular search phrases that include a given word or phrase. When we queried “Christmas gifts for,“ we got a better idea of who has been naughty or nice this year.
It seems that humans have the innate ability to believe in things that our brain would otherwise tell us are not real. Whether it‘s ghosts, dragons or any other mythical creature, there always seems to be a sliver of a possibility that these tales of folklore might actually exist. Data pulled from SEMrush has shown that these thoughts may not be so crazy after all.
SEO
The first thing that comes to your mind when you think about ranking a website is content or backlinks. Both are crucial factors for positioning a website in search results. But they’re not the only ones! In fact, two other factors play a significant role in SEO – crawlability and indexability. Yet, most website owners have never heard of them.
SEO
It’s time we explore the needs of our clients and develop the strategies that will deliver on them by moving from a keyword based approach to a topic and intent strategy.
Curious about how the two presidential candidates position themselves online with SEO, PPC and Social Media? We decided to take a closer look using data from SEMrush and Google Trends.
SEO
Google has officially announced the release of its Penguin 4.0 update. SEMrush reviews the key features of Penguin 4.0 and see how they will affect the work of SEO specialists.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
We did a real-time website analysis of GameShrooms.com, a gaming news portal. Our chat participants shared what they like and don’t like about this website, and included their tips on what can be done to improve its online performance.