You could really hurt your company by spending a lot of money trying to beat out a business that isn’t a good comparison to your business, so it’s important to get the first step right before making any changes to your company to better “compete.” Here is a list of 5 ways to identify your company’s true competition. Learn how to do this now and reduce your risk of failure later on in your marketing strategy!
It seems that humans have the innate ability to believe in things that our brain would otherwise tell us are not real. Whether it‘s ghosts, dragons or any other mythical creature, there always seems to be a sliver of a possibility that these tales of folklore might actually exist. Data pulled from SEMrush has shown that these thoughts may not be so crazy after all.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.