Research

From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.
SEO
When a user asks a question in their Google Search, Google displays a summary of the answer in a special “Featured Snippet” block at the top of each search results page. This block will indicate a ‘zero’ on the SERP to the user, since its results are higher than those in organic searches. SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for your website’s traffic.
Most users familiar with SEMrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news.
A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for roughly 48 percent of all traffic to thousands of sites. These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click fraud to full-blown cyberattacks. Whatever they are, though, they aren’t human.
Last week we tested a completely new format for our SEMrush Chat – we analyzed an online store in real-time with our guests. Using an actual website as an example, we discussed various tactics for improving its online performance with our chat participants. This time we picked noblehouseasia.co.uk for our thorough, real-time analysis.
Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
​​​​​​​I recently wrote an article about the best hidden features of the AdWords Editor. In this post, I have collected seven Google Analytics features that have surprised either myself, colleagues or clients upon discovery despite being deemed elementary features to others. Perhaps some of them are also unknown to you.
Data you can extract from Google Analytics can help you create a more engaging content, find out what topics and formats to focus on the most, identify elements of your strategy you should change or drop altogether and make more informed strategy decisions.
Each year, the end of February is marked by the most important ceremony for anyone who is involved in the movie industry. Obviously, I’m speaking about The Oscars. Right now, actors, film directors, screenwriters, and other moviemakers are waiting for the event and dreaming about going home with a little golden statuette in their hands.When the nominees were announced, we got very excited about the upcoming ceremony.
SEO
My keywords are not visible anymore. How can I optimize my SEO performance?Accept the situation. Be thankful for all the other data sources that are left and outperform your competition!You should remember that when things get harder for everyone, there is always an extra opportunity.That‘s how I like to look at things!By reading this article you will get equipped with a lot of new ideas on how to optimize your SEO performance with and without keyword data.