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Research

At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.

It seems that humans have the innate ability to believe in things that our brain would otherwise tell us are not real. Whether it‘s ghosts, dragons or any other mythical creature, there always seems to be a sliver of a possibility that these tales of folklore might actually exist. Data pulled from SEMrush has shown that these thoughts may not be so crazy after all.
SEO
It’s time we explore the needs of our clients and develop the strategies that will deliver on them by moving from a keyword based approach to a topic and intent strategy.
SEO
Google has officially announced the release of its Penguin 4.0 update. SEMrush reviews the key features of Penguin 4.0 and see how they will affect the work of SEO specialists.
We held five in-depth interviews with members of our PPC team to find out how did they increase revenue from non-branded pay-per-click campaigns by 94%. The first part of our case study is dedicated to big data analysis. This is the second chapter of our case study in which we will guide you through the best practices of our keywords strategy.
We did a real-time website analysis of GameShrooms.com, a gaming news portal. Our chat participants shared what they like and don’t like about this website, and included their tips on what can be done to improve its online performance.
SEO
You’ve been working on your website really hard, and can’t wait to see it on the top of the search, but your content is struggling to overcome the 10th page hurdle. If you are sure that your website deserved to be ranked higher, the problem might exist within your website crawlability. The information about crawlability issues over web is fragmented and sometimes controversial. So we decided to list in one place all possible reasons why your website may be crawler-unfriendly.
If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and avenues to better insights and results. If you’re ready to streamline your digital marketing analytics process, check out these top six digital marketing analytics platforms for you and your business.
From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.
SEO
When a user asks a question in their Google Search, Google displays a summary of the answer in a special “Featured Snippet” block at the top of each search results page. This block will indicate a ‘zero’ on the SERP to the user, since its results are higher than those in organic searches. SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for your website’s traffic.
Most users familiar with SEMrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news.

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