You’ve been working on your website really hard, and can’t wait to see it on the top of the search, but your content is struggling to overcome the 10th page hurdle. If you are sure that your website deserved to be ranked higher, the problem might exist within your website crawlability. The information about crawlability issues over web is fragmented and sometimes controversial. So we decided to list in one place all possible reasons why your website may be crawler-unfriendly.
If you’re spending money on digital marketing, analytics are a main focus and a top priority. It’s easy to get lost in the mix, so digital marketing analytics dashboards are awesome time savers and avenues to better insights and results. If you’re ready to streamline your digital marketing analytics process, check out these top six digital marketing analytics platforms for you and your business.
From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.
When a user asks a question in their Google Search, Google displays a summary of the answer in a special “Featured Snippet” block at the top of each search results page. This block will indicate a ‘zero’ on the SERP to the user, since its results are higher than those in organic searches. SEMrush Data Scientist Qi Zhao has analyzed more than 10 million keywords and 1 million domains to learn how these Featured Snippets can work for your website’s traffic.
Most users familiar with SEMrush know that when you wish to export a particular report, you have to receive all of the results, rather than the select few results you would like to actually have exported. You would go to type in a competitor, click on the Organic Positions report and notice only a select amount of keywords you would actually like exported. These could be keywords you wish to research further or keywords you wish to keep your eye on moving forward. Well I have great news.
A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for roughly 48 percent of all traffic to thousands of sites. These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click fraud to full-blown cyberattacks. Whatever they are, though, they aren’t human.
Last week we tested a completely new format for our SEMrush Chat – we analyzed an online store in real-time with our guests. Using an actual website as an example, we discussed various tactics for improving its online performance with our chat participants. This time we picked noblehouseasia.co.uk for our thorough, real-time analysis.
Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
I recently wrote an article about the best hidden features of the AdWords Editor. In this post, I have collected seven Google Analytics features that have surprised either myself, colleagues or clients upon discovery despite being deemed elementary features to others. Perhaps some of them are also unknown to you.