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Research

At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.

​​​​​​​I recently wrote an article about the best hidden features of the AdWords Editor. In this post, I have collected seven Google Analytics features that have surprised either myself, colleagues or clients upon discovery despite being deemed elementary features to others. Perhaps some of them are also unknown to you.
Data you can extract from Google Analytics can help you create a more engaging content, find out what topics and formats to focus on the most, identify elements of your strategy you should change or drop altogether and make more informed strategy decisions.

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