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Research

At SEMrush we regularly produce in-depth research and case studies. Discover all our SEMrush studies and SEO analysis right here to improve your best practices.

A recent analysis of internet usage discovered that in the first quarter of 2016, nonhuman sources accounted for roughly 48 percent of all traffic to thousands of sites. These nonhuman visitors might be search engine crawlers indexing a site for Google, harmless scripts used to automate processes, or more nefarious hacker codes doing everything from click fraud to full-blown cyberattacks. Whatever they are, though, they aren’t human.
Last week we tested a completely new format for our SEMrush Chat – we analyzed an online store in real-time with our guests. Using an actual website as an example, we discussed various tactics for improving its online performance with our chat participants. This time we picked noblehouseasia.co.uk for our thorough, real-time analysis.
Using vanity metrics to assess the effectiveness of your programmatic campaign is like basing your appearance off of what you see in a fun house mirror: You’re not getting a clear picture. Vanity metrics don’t just waste your money; they also misrepresent your marketing impact. If you rely on them, you aren’t optimizing your campaigns toward your business goals.
​​​​​​​I recently wrote an article about the best hidden features of the AdWords Editor. In this post, I have collected seven Google Analytics features that have surprised either myself, colleagues or clients upon discovery despite being deemed elementary features to others. Perhaps some of them are also unknown to you.
Data you can extract from Google Analytics can help you create a more engaging content, find out what topics and formats to focus on the most, identify elements of your strategy you should change or drop altogether and make more informed strategy decisions.

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