When it comes to local SEO, a website owner’s task is to convince search engine robots that their site is the most relevant for users in a certain location. To do this, you need to ensure that your website has all of the important elements that allow the robots to better understand your webpages and rank your site.Let’s find out what these elements are:
During our latest SEMrush Chat, we discussed how to align your content marketing strategy with the buyer’s journey with special guest, Mike Allton. With the help of our guest and attendees, we came up with some great ideas on how to plan your strategies to attract and convert more customers on your website.
For a vast majority of businesses (and all businesses that aren’t household names in more than three countries), it’s not just hard, it’s damn near impossible. And the prospect of building a successful in-house SEO team that’s more durable, more versatile and less expensive than an SEO agency, is a fantasy.
The main reason for this lack of understanding is that vendors don’t set clear expectations, and they don’t educate the client. They also tend to not report what is happening and don’t explain to the client how their services are helping them. If you don’t have solid reporting, then from your client’s perspective you aren’t doing very good SEO work. It is critical that you communicate the amazing work that you are doing because that is going to be the only way that they will know.
If your business is just getting started online or you’re building an online presence for a local store, here‘s a little secret — landing pages are your best bet for collecting a targeted audience for your product or services! If you‘re looking for new ways to convert your readers, this may be the way to do it. Here‘s a whole host of helpful tips that can help you do just that!
Want to know how?
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