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SEO

Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

This guide contains everything anchor text and the different kinds of anchor text you need to know about in 2020. Effective SEO changes all the time, so read through this guide and update your SEO strategy accordingly.
This blog post covers schema markups, explaining their SEO value, popularity among top business websites, and provides online resources to add schema markups to your own website.
We have tips from the SEMrush community on How to Boost Your SEO by Using Schema Markup. These tips came from our #SEMrushchat which takes place every Wednesday on Twitter. Our guests included Martha Van Berkel, Jason Barnard, and Hamlet Batista.
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There are a lot of free tools for you to use that can help you gather this essential information. I am going to break down 12 tools that are free, easy to use, and full of valuable data marketers and businesses can use to improve their marketing strategies.
This week‘s Weekly Wisdom will provide some powerful ideas that can help you automate your typical marketing workflow. Learn strategies for automating routine tasks using Python, JavaScript, and the SEMrush API.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

The SEO industry was rocked by the new Featured Snippet update. This update is obviously new, and we don‘t know yet what the full impact will be, but we wanted to get opinions from our community, and that is what we did in last week‘s SEMrushchat. We were thrilled to have the brilliant Ann Smarty as our guest. See what she and our community had to say.
See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.
Google is at it again — making announcements that are stressing people out. With so much concern out there, we thought we would ask a variety of experts what they thought about the Google 2020 core update announced in January and this latest announcement regarding featured snippets.
Yesterday Google announced they are removing double organic listings in search results for sites that rank on the first page and also capture the Featured Snippet.This blog post outlines exactly how to measure the impact of the change alongside exactly what you need to do to fix it if this is looking like a negative change for your site.
This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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