SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.
Building a strong backlink profile of reputable authority sites is challenging, requiring hard work and patience. In this blog post, you will learn five proven strategies for creating relevant, useful and research-based content to attract high-caliber links from the leaders in your industry niche.
This post will describe the phenomenon of keyword cannibalization, show you how to see if it is occurring using SEMRush, and how to protect against it in the future to maintain high rankings in the SERPs.
Find out how to measure the impact Google For Jobs is having on your business, how many of your jobs can be indexed by Google, and learn three things you might not know about Google’s relatively young product.
Struggle with getting local traffic? Want to get an unprecedented visibility to your website? In this post you will find a step-by-step guide on how to win at Local SEO and get as many local traffic as it gets.
In the last two weeks, we have been busy looking watching the amazing updates from Google, including the launch of Dataset Search which is one of a chain of initiatives taken by the search engine giant to bring datasets more prominently into their products. Keep reading to see all the latest news and changes Google has made.
Last week, SEO consultant Peter Mead joined us to discuss SEO audits and on-page tweaks yet again (we never seem to have enough of technical SEO here on #SEMrushchat!). He had a lot to share on quick-win tactics, keeping up with trends, tracking performance, and other SEO nuances. Here are some of the key takeaways from the chat, so, grab a coffee and read on…
Understanding and matching the searcher‘s intent has become fundamental for SEOs. This article focuses on how to identify intent by dissecting queries into their component parts, to glean meaning and segment queries by intent stage. This is the first of three articles in this series.
Pruning is a powerful method to improve organic traffic to your site and raise overall user experience. In this tutorial, I explain how to prune your site with SEMrush.