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SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

SEO
The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are some things you should be aware of before the year ends.
SEO
Working on SaaS product? Then you are probably craving for signups. Traffic to your website is good, but conversations are even better. Today we are sharing our super secret tip that converts our organic visits at 10%. Forget about creating ebooks, guides, webinars and other lead magnets. Follow our actionable advice and enjoy the steady stream of emails.
SEO
When everybody uses content (marketing) to build links, it is easier to reverse engineer how they did it. SEMrush has some neat features we can use to reverse engineer how competitors got backlinks. I am going to show you how to do this and get the insights you need to beat your competitors
SEO
In a study conducted with SEMrush, we analyzed 1.6 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.
SEO
The madness of Black Friday has passed and now everyone is preparing for the Christmas and New Year holidays. And Google is no stranger to that. We can see how the search giant is preparing for the festive season with #SmallThanks to small businesses, richer product knowledge panels for mobile and a more comprehensive and advanced functionality in AdWords.

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SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
During last week‘s #SEMrushchat, we invited Scott Levy to join us. During this recap, we are going to go over everything you don’t know about mobile SEO but should. With industry experts like Bill Slawski and Dawn Anderson sharing their insights, this is one that you won’t want to miss.
SEO
In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor. We invited expert, Jennifer Slegg - founder & editor of The SEM Post, and speaker. We focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.
SEO
Our Google News Digest reviews all the changes and updates made by Google in the past two weeks. So check out all the changes and ensure you are staying as informed as possible.
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SEO
Direct website visits are usually assumed to be the result of higher SERP positions, not vice versa. And yet site visits is exactly what our study named the most important Google ranking factor among those we analyzed. Moreover, we traded correlation analysis for the Random Forest algorithm. We would like to reveal the details of our methodology and bust some popular misconceptions, so that you can safely rely on our takeaways.
SEO
Last week‘s special edition #SEMrushchat was dedicated to SEO questions that marketers need to answer before the end of 2017. While at Pubcon in Las Vegas, the SEMrush team had the chance to speak to many experts about backlinks, “nofollow“ attribute, AMP, and other SEO topics that digital marketers deal with every day.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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