SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Link Building is ranked one of the most important SEO tactics by the experts, and while there are numerous guidelines and ‘best practices’ for getting quality links, link building is not a simple task. Julie Joyce joined us last week to address the challenges that come with link building. In case you missed it, here is what Julie and the rest of our chat participants had to say:
As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.
With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.
If you are looking to dominate your local search listings, then there are important strategies you should be undertaking in regards to SEO and marketing. Learn what some of these strategies are as I chat with well respected local search expert, David Mihm.
For SEOs that lack the necessary experience, trying to optimize a website for users speaking different languages or located in different countries can be an overwhelming task. This in-depth guide on international SEO will support them in the process. The guide covers what international SEO is and when it‘s necessary, and it provides lots of technical tips on how to optimize sites.
I help out on the GMB forum and see lots of people claiming to have fake reviews on a daily basis. Google‘s language is confusing, so I am going to spell out what makes a fake review and how you can go about reporting it.
An interview with “Dr. Pete“, aka Pete Meyers (MOZ data scientist and creator of MOZCast where he talks about Google algorithms, mobile indexing and actionable SEO tips for local small businesses. If you own an online business, especially a small mom and pop, I guarantee you are going to want to pay attention to what he has to say regarding Mobilegeddon, Google algorithms, and Local SEO.
The mobile-first index is here! You would expect that with this news, everything else would not seem important, but there were some other noteworthy developments, like Google’s new Shopping Program which appears to be Google’s response to the financial world valuing Amazon over the search giant. And, the end of our favorite goo.gl links.
Building a new SEO strategy never starts out of the blue. Planning begins with looking at your competitors in organic and referral traffic. Learn how to do it in a fast and simple way.