SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
In the last few weeks, we have a lot of new features and tools launched by Google that will make our work lives more manageable. This seems to be a focus for Google; a few weeks ago at Google I/O 2018 we learned that some features, like Google Assistant and Duplex, will be performing tasks that will help millions every day. We are going to go into all the exciting developments...
Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. This article offers strategies for using promo codes to help make sales while enhancing optimization techniques.
To get expert insights on local SEO we invited a special guest, Greg Gifford, to join us in our latest #SEMrushchat. Greg is a pro at local SEO and has assisted more than 2,000 businesses across the US and Canada to improve their sales. Greg, along with our chat participants, shared some great insights with our community on the usual mistakes with local SEO and how to rectify them.
The countdown for the implementation of the New European General Data Protection Regulation (GDPR) has begun. You may not be fully aware of how this regulation will affect your work, but if you work in marketing and you manage lead generation campaigns, you should certainly take the new procedures and measures seriously. You will need to implement these procedures in all of your strategies - check them out.
Though Google, Bing, and Yahoo! have all been supporting video schema markup for almost 6 years now, many companies still aren’t aware of its benefits. And that’s a shame! The use of on-page markup is one of the most powerful ways you have to assist the search engines in understanding what you’re offering on your video landing page in more detail.
We analyzed 10 million mobile keywords and dissected 1.3 million featured snippets on Google. Check out the results and find out what you have to do obtain some featured snippets for your site.
Page load speed is both a very important user experience factor and a Google ranking factor. SEMrush studied 150,000 websites to find out which website performance mistakes are the most common, and which should get extra attention. Keep reading to find out what you can do to improve your website‘s performance.
Our #semrushchat community recently conducted a live-site audit of Visiondirect.co.uk. During the latest chat, they discussed various aspects that could be hindering this site’s ranking and gave suggestions on how to rectify it.Although the discussion focused on a specific site, the points discussed can be useful to your site as well.