SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.
With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.
If you are looking to dominate your local search listings, then there are important strategies you should be undertaking in regards to SEO and marketing. Learn what some of these strategies are as I chat with well respected local search expert, David Mihm.
There has been a lot of redesign in various Google products and services lately. It seems that over the past few weeks, the search giant has put a lot of emphasis on looks and functionality. Google has also released a new tool for running high-performing video ads. Between our podcast and this digest, you will be caught up on any Google headlines you might have missed.
I help out on the GMB forum and see lots of people claiming to have fake reviews on a daily basis. Google‘s language is confusing, so I am going to spell out what makes a fake review and how you can go about reporting it.
An interview with “Dr. Pete“, aka Pete Meyers (MOZ data scientist and creator of MOZCast where he talks about Google algorithms, mobile indexing and actionable SEO tips for local small businesses. If you own an online business, especially a small mom and pop, I guarantee you are going to want to pay attention to what he has to say regarding Mobilegeddon, Google algorithms, and Local SEO.
The mobile-first index is here! You would expect that with this news, everything else would not seem important, but there were some other noteworthy developments, like Google’s new Shopping Program which appears to be Google’s response to the financial world valuing Amazon over the search giant. And, the end of our favorite goo.gl links.
Building a new SEO strategy never starts out of the blue. Planning begins with looking at your competitors in organic and referral traffic. Learn how to do it in a fast and simple way.
In this interview with 20 highly experienced SEO professionals, you will find out how they would start their careers from scratch in 2018, what they think are the most important skills for the future success and how they educate themselves and keep up with the constant updates in the industry of search engine optimization.