SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
In the last two weeks, we have been busy looking watching the amazing updates from Google, including the launch of Dataset Search which is one of a chain of initiatives taken by the search engine giant to bring datasets more prominently into their products. Keep reading to see all the latest news and changes Google has made.
Last week, SEO consultant Peter Mead joined us to discuss SEO audits and on-page tweaks yet again (we never seem to have enough of technical SEO here on #SEMrushchat!). He had a lot to share on quick-win tactics, keeping up with trends, tracking performance, and other SEO nuances. Here are some of the key takeaways from the chat, so, grab a coffee and read on…
Understanding and matching the searcher‘s intent has become fundamental for SEOs. This article focuses on how to identify intent by dissecting queries into their component parts, to glean meaning and segment queries by intent stage. This is the first of three articles in this series.
We frequently do technical SEO audits of selected sites. This time, we chose thebbqdepot.com, and we brought Arsen Rabinovich, SEO expert, speaker, and founder of Los Angeles-based agency TopHatRank to examine the site and share his perspective on how to improve the SEO elements on the website. Our other chat participants jumped in with their suggestions, here‘s what they had to say:
Do you want to earn more money from your website by generating more leads and sales while making the best use of your resources? In this article, we show you how to use your own data to find the profit centers of your website and where you need to focus your resources to make more money from your SEO efforts.
Marking its 14 years as a public company, Google celebrates the occasion with...the way it always celebrates all major occasions, with the release of new tweaks and updates. From a major revamp of Google Drive that now turns into Google One and more experiments with Featured Snippets, to a restyle of Display ads and many new features for advertisers. keep reading to see all the changes.
This week we dive into Local SEO with Andrew Shotland, who most of you know by the twitter handle @localseoguide.Along with being a valued member of the SEO community, Andrew helped launch Showtime Networks first website, and with NBC’s Internet division, launched some of the first TV to Web experiences. Since then he has been guiding SEO clients big and small at his company Local SEO Guide.