SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Commercial intent keywords have the power to drive targeted traffic which ultimately converts to more sales and revenue. So, how do we find commercial intent keyword phrases? The process is really simple, and I am going to break down several ways to research these keywords and offer insights you can use.
Google and Bing love Semantic HTML5, so it is great for SEO! This article provides a simple guide to the essential semantic HTML5 tags that content writers and copywriters should be using. Your competitors probably do not even come close to best practices, so correct use of semantic HTML5 tags in your content will give you the opportunity to be one step ahead in 2018 and beyond. Read on...
What’s the current state of link building? It turns out it’s still alive and kicking! Naturally, the question then becomes how do SEOs build links these days? To answer that question, my team and I recently created a brand new industry survey. We polled 628 SEO experts to learn about the link building methods that work best for them. Key fundings are summarized in this article.
Proper keyword research is still one of the most valuable activities in search marketing. To help you learn how to do an effective keyword research for SEO, we invited Stoney deGeyter, to our SEMrush Chat. He and our other chat guests gave us some great suggestions.
I will cover 5 potentially unknown features in Google Analytics, how to use them, examples, and my personal opinion on their limitations. This won’t be a completely comprehensive post but is meant to open the door for discussion or potential use cases.
SERP features, especially Featured Snippets are the focal point of many SEOs. Let’s look at how the SEMrush toolkit can assist you on the path to achieving SERP features, and how you can keep an eye on your competitors.
With travel season in full swing, SEMrush decided to collect and analyze search engine query and web traffic data to figure out what destinations travelers are looking for and which websites are attracting the greatest number of users. Check out what we found! We have some great insights for digital marketers.
Our latest SEMrush Chat was special because we dedicated it to some big changes to our Backlink Audit Tool. Recently SEMrush and Majestic combined forces to increase the scope of links that users are auditing. During the chat, our special guest Dixon Jones from Majestic and our other chat participants discussed the successful link building workflow.
Sometimes SEO and Affiliate Marketing tactics are put against each other when determining poor campaign performance. Instead of doing this, see the different types of tactics and approach you can use for the perfect balance.