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Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and how to apply what you have learned in this detailed article.
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.
The new round of Keyword Kombat is here! Our keyword guessing game is back and is better than ever. Test out your skills and see if you can win a medal!
Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What should you be doing to take advantage? Find out in this article.

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?
There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.
Getting started in the SEO industry can be incredibly overwhelming. It‘s easy to get lost when you are constantly flooded with information using terms like Penguin, Panda, and Fred. In this article, I will teach you about getting started with identifying Google penalties and how to move forward with the clean-up process to get your SEO efforts back on track.
You probably know the well-documented techniques for getting position 0. In this article I will show you several little-known techniques to gain a decisive advantage over your competition and get the featured snippets / answer boxes you deserve.
Magento is the most popular and fast-growing, open-source e-commerce platform on the planet, and there is no doubt that Magento is a necessity in today’s e-commerce marketplace due to its innovative and extensive customized features. Here are SEO tips to improve your Magento 2 E-Commerce website rankings. Implement these killer tips for better Search Engine Results Page (SERP) rankings.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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