SEO

Our search engine optimization articles cover SEO 101 to advanced technical SEO expert content. From basic on-page factors to in-depth log file analysis. Local SEO, international SEO, link building and everything you need to know about keyword research.
Free SEO Tools

SEO

23 min read
The 51 Best SEO ToolsLearn about our favorite SEO tools, both free and paid. Whether you’re in need of technical solutions, keyword research assistance, or local SEO tools, there’s something that will work for your business.
Kelly LyonsNov 08, 2021
SEO Clinic Episode II: Hands-on Landing Page Optimization Tips
google website analytics
Detective using a magnifying glass on a laptop
Most Effective Content Marketing Formats

SEO

6 min read

Which Content Marketing Formats Are Most Effective?

There are many reasons to love content marketing. There’s the audience engagement and sharing potential. There are the SEO benefits, and the reduced marketing costs. And then there is the work. Despite all the benefits of content marketing, there’s no denying it’s a lot of work. Creating content takes time and requires a well-thought out strategy behind it to work.
Pamella NeelyNov 24, 2014
What’s Inbound Marketing

SEO

4 min read

What’s Inbound Marketing?

Have you ever had an interview that was really uncomfortable? You know, the interview during which everyone fired questions at you and watched with blank expressions as you squirmed in your seat. The interview where it wasn’t just your suit that was making you sweat and you couldn’t wait to get away.
Jonathan WickhamNov 21, 2014
Make Your Ecommerce Site User-Friendly
How To Measure SEO Results

SEO

5 min read

Semrush Twitter Chat #3: How To Measure SEO Results

When working toward a goal, it helps to experience small victories every day. Measuring the results of each step of your marketing and SEO activities can be tough and time-consuming, but it’s the only way to know if you‘ve chosen the right way. How can you measure your SEO results? We asked this question to participants of our third Semrush Twitter Chat.
Elena TerentevaNov 12, 2014
Guide to the Semrush Keyword Difficulty Tool

SEO

6 min read

Your Guide to the Semrush Keyword Difficulty Tool

Any experienced digital marketer will tell you keyword research is at the foundation of everything: Choosing keywords for organic SEO, using keywords for content titles, choosing keywords for PPC campaigns, using keywords for persona and psychographic research, and much more. The current landscape for paid tools is limited in the types of data they provide, and almost always rely on Google AdWords data.
Marcela DeOct 23, 2014
Competitive Metrics in AdWords

SEO

3 min read

How To Get the Most Out of Competitive Metrics in AdWords

According to the IAB Internet Advertising Revenue Report, internet advertising revenues hit an all-time, first quarter high of $11.6 billion in Q1 of 2014 in the United States alone. This 19 percent year-over-year increase came to no surprise for Pricewaterhouse Coopers Partner David Silverman “with consumers increasingly relying on digital screens for everything from information to entertainment.