SEO

Our search engine optimization articles cover SEO 101 to advanced technical SEO expert content. From basic on-page factors to in-depth log file analysis. Local SEO, international SEO, link building and everything you need to know about keyword research.
What Kind of Content Appears in Google Discover
seo blog
cartoon man writing about the Google Algorithm on a yellow chalkboard
htaccess file
Hummingbird Q&A with Mike van der Heijden
Why Keywords Are Still Important

SEO

5 min read

5 Reasons Why Keywords Are Still Important

Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing. From day one, I was infatuated with my search marketing career.
Adam DinceNov 26, 2013
SEOs Around the World

SEO

3 min read

SEOs Around the World: Hummingbird Q&A with Morgan Vawter

We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm. Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.
Elena TerentevaNov 19, 2013
What Content Marketers Can Learn from ORM

SEO

2 min read

What Content Marketers Can Learn from ORM

Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time. To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
Amanda ClarkNov 18, 2013
URL Shorteners

SEO

4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
Amanda DiSilvestroNov 13, 2013
Social Signals and SEO

SEO

3 min read

Social Signals and SEO: Results from Five Case Studies

Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.
Brian DeanOct 18, 2013