Our search engine optimization articles cover SEO 101 to advanced technical SEO expert content. From basic on-page factors to in-depth log file analysis. Local SEO, international SEO, link building and everything you need to know about keyword research.
From the US to Australia! Mike van der Heijden, SEO Director for search agency Atomic Search talks about Hummingbird. Get ready to know more about the new algorithm. Spoiler alert: be prepared to work hard on changes!
Growing up, I never thought I would find a career I’d fall in love with. In college I had friends who were passionate about practicing medicine, law, accounting, music — but not me. I figured I was destined to punch a clock, collect a check and complain about my job. Fortunately, I got lucky and ended up finding my stride in search marketing. From day one, I was infatuated with my search marketing career.
We continue to collect answers from SEO specialists all around the world about the new Hummingbird algorithm. Today, we have an interview with Morgan Vawter. Morgan is the VP of Analytics & Optimization at Piston Agency in San Diego. She has been named a top digital strategist by the Online Marketing Institute.
Content marketing, online reputation management, search engine optimization — beneath the umbrella of those who work in search, there seems to be any number of subsets and niches, with more of them popping up all the time. To the novice, these subsets may seem to be more or less identical. But of course, those of us who work in search know this to be untrue.
URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference).
Have you drunk the social signals Kool-Aid? It seems that more and more SEOs are moving away from building links... and replacing them with pins, likes, Google +‘s and tweets. I‘m the first to admit that I‘m very skeptical about social signals‘ role in SEO. I simply haven‘t seen them make any long-term difference in search engine traffic.