SEO

Our search engine optimization articles cover SEO 101 to advanced technical SEO expert content. From basic on-page factors to in-depth log file analysis. Local SEO, international SEO, link building and everything you need to know about keyword research.
What Kind of Content Appears in Google Discover
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Gain Access to Keyword Data

SEO

3 min read

Keyword: Provided. Three Ways To Gain Access to Keyword Data

Recently, Google announced they will be changing all searches to encrypted search within the next few months. Soon there will no longer be keyword data in Analytics packages. This change has left the online marketing industry stunned and devastated, as they flounder to understand how to recover from such a massive loss of data and, consequently, insights into their consumers and target audience.
Marcela DeOct 15, 2013
One Ring To Unite Us All

SEO

9 min read

One Ring To Unite Us All

I was watching “The Lord of the Rings” on TV the other day and thought to myself, “We (the search community) could use that, one ring that would unite us all.” We could use a single approach that binds together a search community that is victimized by the fear, uncertainty and doubt perpetrated by the search engines with a UX community that fears technology more than bad color combinations.
Marianne SweenyOct 08, 2013
Online Reputation Management

SEO

3 min read

SEOquake for Online Reputation Management

In today’s highly competitive online world, you’ll need the cutting edge to keep your brand on top. This holds especially true when it comes to helping your name or brand rank with the specific keywords you’d like to target. SEO is never an easy task thanks in part to its ever-changing requirements.
Krystal ShannonOct 01, 2013
Hummingbird

SEO

3 min read

Hummingbird: Google’s Kinda-New Algorithm

We all know that Google and every other search engine on the planet uses an algorithm to rank websites for their search engine results pages. Algorithms determine what your site is about, how fast it is, how important it is in the scheme of the Web (how many links it has from other sites), and whether or not your Web pages are properly prepared to be presented to their search clientele.
Pat MarcelloSep 30, 2013
How To Get Started with Keyword Research

SEO

4 min read

How To Get Started with Keyword Research

Keyword research is fundamental to any SEO or SEM campaign. But how do you go about selecting keywords? Keyword selection is all about trying to find the words and phrases your potential customers are using as search queries, then leveraging those words organically or targeting them in pay-per-click campaigns. Keywords can be defined by two categories: broad and narrow.
Thom CraverSep 19, 2013
Google Penalty Box

SEO

3 min read

Five Steps To Getting Out of the Google Penalty Box

Has your website received a manual action in Google? Have you tried to submit a reconsideration request and failed? In this infographic created as a collaboration between Marcela De Vivo and Brian Dean, the process of going through the reconsideration process is outlined so you can understand how to get the manual action lifted with a successful reconsideration request.
Marcela DeSep 11, 2013