Our search engine optimization articles cover SEO 101 to advanced technical SEO expert content. From basic on-page factors to in-depth log file analysis. Local SEO, international SEO, link building and everything you need to know about keyword research.
Using links to determine online authority is what set Google up to be the search giant that it is today. The idea behind PageRank was simple; just like an authoritative paper in the real world gets cited by other papers, an authoritative site should get links from other sites online.
Some not-so-nice people from all over the world delight in hacking websites. They see defacing someone else’s property as climbing Mt. Everest. They do it because they can. Sometimes, it’s a protest move. Other times, it’s just plain rotten and dangerous, such as when they grab your site for phishing or they install malware that messes with your visitors’ computers. People don’t think too much about this.
Do you blog for your business? If so, don’t worry about using keywords in the copy, the article’s title or meta tags. Those things are only important if you want your prospects to find your articles on Google. Hold on a minute. You want your articles to get found in Google? Oh. Well, that’s a different story.
Brian Spero is a contributing team member of Money Crashers, where he helps run online marketing campaigns and writes about business, technology, and finance. With billions of consumers shopping and spending money online every day, there‘s no wonder businesses small and large are jostling to jump-start an effective online marketing campaign.
CTR stands for Click-Through-Rate. This is the percentage rate at which people click on a particular ad when online. Achieving a high page CTR is essential for achieving PPC success, because it directly affects both the quality score as well as how much a business pays every time someone clicks on their search advert.
If you aren’t familiar with Google’s Adwords Preview tool, then slide over and check it out. AdWords is a really good advertising tool and one could say that it is an internet marketer’s dream since it helps you keep track of your search campaign in the SERP results. For obvious reasons, you would want to view the ads that are run for you on Google.