SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.
Every two weeks, we share the top news and updates that Google rolls out for advertisers, marketers and the users of Google tools. From Google Suggest navigational buttons within Google‘s Featured Snippets to the introduction of Optimization Score in Google Ads to the newly introduced features in the new Google Search Console, there are a bunch of updates to look into and talk about.
To understand whether or not traditional, manual, and human-centered SEO is threatened or augmented by AI, we invited Shannon K. Steffen onto last week‘s #SEMrushchat to share her tactics on targeting the right audience, increasing traffic, qualifying leads, and selling more with Human SEO marketing solutions. Here is what Shannon and the rest of our chat participants had to say:
Data-driven marketing is the most reliable way to optimize an ecommerce store and its marketing plans. This article aims at exploring how Google‘s Enhanced Ecommerce analytics facilitates data-driven marketing, in what ways it can be configured, and our personal experience with setting it up. Find out what you need to know
See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.
What more can you do to boost traffic to your website and increase conversions? We tried to answer this question plus more in our latest #SEMrushchat where we did a real-time site analysis for the website, gulfphotoplus.com. During the chat, the participants spotted certain aspects of the site that needed to be changed immediately. Here is what our chat participants had to say...
What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.