SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Most apartment marketing professionals have a hyper-local focus to their business. They‘re trying to rent properties in a specific community, neighborhood or city. Trouble is, many have no idea where to start. In this article, find out how to strengthen your local search engine optimization (SEO) efforts, and put a full marketing strategy into place.
Mobile has made a tremendous impact across the globe: 5.1 billion unique people now own a smartphone and the largest technology firms are developing their platforms with a mobile-first future in mind. In this post I‘ll review the financial benefits of desktop traffic relative to mobile traffic and attempt to clarify how a mobile-first approach to Google search will affect you.
A lot can happen in two weeks, and Google has been making a lot of changes. Find out about the new algorithm update, how the SERPs have been impacted by instant answers, what Google is doing for women-led companies, see what you should know about AI and machine learning, and review other important Google news and search engine updates.
Setting up Custom Alerts within Google Analytics is a quick and easy way to keep tabs on any potential onsite issues which might impact your clients organic search performance and web revenue. Discover 6 essential Google Analytics Custom Alerts that SEO and Web Agencies can use to make their lives easier!
In last week’s #SEMrushchat, we discussed all things local SEO with Geek Powered Studio’s director of SEO, Jesse McDonald, including strategies to improve your site’s local SEO and how to stay in the race on a limited budget. Check out what Jesse and our other chat participants had to say in this recap.
Are you hoping the right kind of SEO clients will come to you? The process is really simple, as I will reveal in this article. It is exactly how I got started as an SEO consultant - with no contacts or connections, with no marketing budget or assets, without even having to pick up the phone and call prospects to drum up fresh business. Read on to find out more.
Oh look another outreach email, how exciting...said no one in 2018. We‘re reaching the point where most webmasters are completely fed up with outreach, so it‘s time to get creative and look for unique opportunities. Building links like a business networker is one strategy that‘s worked for us recently.
Whatever new ways of increasing websites’ visibility come out, link building isn‘t going away anytime soon. To reveal the outreach strategies and content types that specialists from different areas of digital marketing choose to achieve their link building goals, SEMrush surveyed over 500 SEO and digital marketing professionals.
Are you ready to win at Local SEO? Here is a case study on a small business, that’s in a so-called “boring industry”, that captured hundreds’ of top keyword rankings, social media shares and backlinks from college websites – and is now generating 100‘s of high-quality leads on Google every single day, organically. How did they do it? By using these 7 simple steps! This strategy has been tested on over 30 location pages.