SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
With the busy holiday season ahead, Google is working hard to keep up with the constantly evolving requirements of advertisers and the users of its search engine. While some of the updates included in our news digest may appear minor, most of them are quite important because of their potential impact on advertisers, webmasters, and users. See all the latest changes and updates.
Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc. Who search your brand name. Wrong. Here is how you can take back control!
Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Researching local keywords can be a time consuming process, but not with this guide. Turbo charge your research using Keyword Magic and Position Tracking to hack your competitors‘ rankings and discover the local keywords they rank for. This process gives you the ability to quickly evaluate large keyword sets so you apply the appropriate SEO strategy from the start.
I am seeing more and more questions about how to appear in Google’s local travel guide, so let‘s dive in. The first thing you will notice is that the travel guide is not available to all localities, primarily because the travel guides are data-driven; as data builds up for a locality, Google adds the travel guide.
Google has produced a steady stream of announcements and updates recently, including phasing out Google+, a possible algo update, new SERP site link format and local pack features, a new Google Ads interface, a 15-year AdSense plan, an expanded character count for Google Posts, and public testing of GA ‘s Duplex.