SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Glenn Gabe of GSQi explains how to use SEMrush‘s new organic research reporting with live graphs. Live graphs provide immediate visual feedback while enabling SEOs to analyze sites at a granular level. In this post, he will walk you through what you can do with the new organic research section, including specific examples of drilling into the new reporting.
Struggling with YouTube video marketing? Learn how to get started with a new channel, learn simple steps & techniques on how to do keyword research, create & upload videos, grow your channel with organic video views, and find out which video equipment we use. Here is how to achieve the 1,000 YouTube subscribers & over 4,000 hours of video watch time.
Understanding how Google identifies quality content is crucial to staying competitive. Tying together synonyms & similar phrases were the beginning of a smarter Google algorithm, but now Google can tie together related concepts to understand which content provides the greatest breadth & calculate how often those concepts appear on a page to identify which piece provides the most significant depth.
Looking to land editorial links from top-tier publications to support your SEO campaign? Of course you do! Here‘s a simple formula to evaluate your ideas and concepts and push out stories to journalists with a solid strategy which increases the likelihood of success in the form of outstanding link acquisition.
Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.
We have an extra special treat for the awesome SEMrush community. Google penalty and algorithm changes expert, Marie Haynes, is here to answer questions regarding how to diagnose and fix search engine penalties you may be incurring on your website. Since 2008, Marie has spent the majority of her time helping site owners who have been negatively impacted by Google algorithms; don‘t miss her tips.
There are so many e-commerce SEO strategies posted all over the web; which do you choose and what do you do when strategies are not working? To help you find the right SEO and marketing strategies for e-commerce, we invited Kate Morris, a digital marketing consultant, to do just that. Kate and our other chat participants offered fabulous tips that you don‘t want to miss.
Ranking on Google has never been harder. The competition gets tougher each year as more websites rush to claim their spot on the results page. It‘s exactly because of this growing competition that you need to take advantage of every hack and tool you can find. In this post, I go into detail on ten often ignored tasks that will boost your rankings.
Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.