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In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.

SEO

5 min read

SEO A/B Split-Testing — Any Result Is a Good Result

There are no hard-and-fast rules when it comes to SEO. Each niche is different, and how Google understands intent changes based on a number of factors. In order to win in search, SEOs need to stop following trends and start doing more testing and research themselves. This is where split-testing comes in.
Ryan ShelleyJun 11, 2021