SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
What do your users search for in your website search bar? On-site search is a clear indicator of user intent and can be a conversion multiplier for your website if done right. In last week’s #SEMrushchat, we discussed the best ways to use onsite search as a conversion multiplier with JP Sherman. JP, along with our other chat participants, had valuable insights to share. Check them out!
As a UX and CRO analyst, after having spent my previous years in customers‘ acquisition, I have become a proponent of analytics and user experience. In this article I will answer the following questions: Can better UX influence ranking for a page? How can you measure it? And if so, what should we do?I hopefully can persuade you that UX is necessary for SEO.
Building a solid backlink profile can help you ensure the success of your SEO campaign. But how can you find reputable backlink sources? For our new research, we decided to analyze backlink portfolios of the leading real estate, law, and accounting firms and discover where they get their most valuable backlinks.
Link Building is ranked one of the most important SEO tactics by the experts, and while there are numerous guidelines and ‘best practices’ for getting quality links, link building is not a simple task. Julie Joyce joined us last week to address the challenges that come with link building. In case you missed it, here is what Julie and the rest of our chat participants had to say:
With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.
If you are looking to dominate your local search listings, then there are important strategies you should be undertaking in regards to SEO and marketing. Learn what some of these strategies are as I chat with well respected local search expert, David Mihm.
There has been a lot of redesign in various Google products and services lately. It seems that over the past few weeks, the search giant has put a lot of emphasis on looks and functionality. Google has also released a new tool for running high-performing video ads. Between our podcast and this digest, you will be caught up on any Google headlines you might have missed.
For SEOs that lack the necessary experience, trying to optimize a website for users speaking different languages or located in different countries can be an overwhelming task. This in-depth guide on international SEO will support them in the process. The guide covers what international SEO is and when it‘s necessary, and it provides lots of technical tips on how to optimize sites.
I help out on the GMB forum and see lots of people claiming to have fake reviews on a daily basis. Google‘s language is confusing, so I am going to spell out what makes a fake review and how you can go about reporting it.