SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.

What is SEOKeyword ResearchOn-page SEOSEO CopywritingLink BuildingTechnical SEOWebsite ArchitectureSEO Tools

SEO

12 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Mordy ObersteinJan 24, 2022

SEO

24 min read

Picking Apart the December 2021 Product Review Update Page by Page What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

SEO

4 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth AvenuesWe invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Eka EbralidzeDec 14, 2021

SEO

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization TipsLanding Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

SEO

7 min read

How to Choose the Right Link Building Services

Backlinks are a vital part of your SEO campaign, but how should you choose the right backlink building service? We’ll share 5 tips to help you find the right one.

Harry SandersJul 26, 2021

SEO

6 min read

How Marketing Experts are Increasing a Bakery's Online Visibility with Semantic SEO Research

So far on our SEO Reality Show journey, we’ve been partnering an expert agency with a Florida-based artisan bakery to help the bakery get more results through search. In this episode, you‘ll see how the agency conducted semantic research to find the right terms to optimize for in order to beat competitors in Google.

Anna KocheguraJul 20, 2021

SEO

9 min read

How to Choose the Right SEO Software for Your Business

If you want to improve your SEO, it might be wise to invest some time (& money) into the right SEO software for your business. Find out which SEO tool is best.

Connor LaheyJul 19, 2021

SEO

3 min read

How an Artisan Bakery Is Gaining a Competitive Advantage with a New Site Structure

In episode three of the SEO Reality Show series, we’re putting site structure under the spotlight for Florida-based European bakery, Edelweiss. Our expert agency is tasked with devising the best possible structure for the small business’ website to help it gain a competitive advantage and appeal to more customers.

Anna KocheguraJul 14, 2021

SEO

6 min read

50 Google Search Statistics & Facts

A selection of Google search statistics that show how much Google has grown, how often it’s used, and some Google statistics about the economic impact in the US and the UK.

Shelley WalshMay 26, 2021

SEO

9 min read

Google Maps Marketing: The Full Guide

Try these tips to personalize your Google My Business listings and improve your local reach via Google Maps.

Blake DenmanMar 16, 2021