SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
An interview with “Dr. Pete“, aka Pete Meyers (MOZ data scientist and creator of MOZCast where he talks about Google algorithms, mobile indexing and actionable SEO tips for local small businesses. If you own an online business, especially a small mom and pop, I guarantee you are going to want to pay attention to what he has to say regarding Mobilegeddon, Google algorithms, and Local SEO.
The mobile-first index is here! You would expect that with this news, everything else would not seem important, but there were some other noteworthy developments, like Google’s new Shopping Program which appears to be Google’s response to the financial world valuing Amazon over the search giant. And, the end of our favorite goo.gl links.
In this interview with 20 highly experienced SEO professionals, you will find out how they would start their careers from scratch in 2018, what they think are the most important skills for the future success and how they educate themselves and keep up with the constant updates in the industry of search engine optimization.
Most apartment marketing professionals have a hyper-local focus to their business. They‘re trying to rent properties in a specific community, neighborhood or city. Trouble is, many have no idea where to start. In this article, find out how to strengthen your local search engine optimization (SEO) efforts, and put a full marketing strategy into place.
Mobile has made a tremendous impact across the globe: 5.1 billion unique people now own a smartphone and the largest technology firms are developing their platforms with a mobile-first future in mind. In this post I‘ll review the financial benefits of desktop traffic relative to mobile traffic and attempt to clarify how a mobile-first approach to Google search will affect you.
A lot can happen in two weeks, and Google has been making a lot of changes. Find out about the new algorithm update, how the SERPs have been impacted by instant answers, what Google is doing for women-led companies, see what you should know about AI and machine learning, and review other important Google news and search engine updates.
Setting up Custom Alerts within Google Analytics is a quick and easy way to keep tabs on any potential onsite issues which might impact your clients organic search performance and web revenue. Discover 6 essential Google Analytics Custom Alerts that SEO and Web Agencies can use to make their lives easier!