SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Whether you are working at an agency or on the client side, in all likelihood, you are spending at least one day a month pouring over your Google Analytics (GA) account to pull together reports for various parts of your site. It is time to automate! Learn 5 simple ways to automate now.
Learning technical SEO isn‘t easy, but necessary. Find out all the aspects of SEO you need to know to be great at technical SEO, where to learn these things and how to apply what you have learned in this detailed article.
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
The new round of Keyword Kombat is here! Our keyword guessing game is back and is better than ever. Test out your skills and see if you can win a medal!
Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result. What should you be doing to take advantage? Find out in this article.
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?
There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.
We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podcast called Search Marketing Scoop – a new podcast on Facebook Live regarding Google Updates.