Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.
Why Google’s 10 Blue Links Will Have to Go (Eventually)What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.
Picking Apart the December 2021 Product Review Update Page by Page What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.
A selection of Google search statistics that show how much Google has grown, how often it’s used, and some Google statistics about the economic impact in the US and the UK.
Search Engine Optimization (SEO) is all about making websites better understood by search engines instead of merely hoping they would figure it all out by themselves. It’s both an art and a science.While many algorithm updates and policies remain obscured, Google does provide some performance indicator insights into future search engine visibility of large sites in Google Search Console.
Ever since Google’s Mobilegeddon, page load time has been a hot topic for website improvement, not simply because of the increased demand from mobile visitors but because of potential lead and customer losses.
Keyword research, link-building, online content, on-page and off-page SEO form part of the vocabulary of every smart SEO team. However, being aware of what should be done and knowing the best way to do it are two different things. Marketing teams and professionals can significantly simplify as well as improve their work taking advantage of practical tips and strategies.
What you should be doing right now to make your pages rank higher. AMP, PWAs, voice search, responsive vs adaptive and the featured snippet of tomorrow.