SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.
Search engine optimization and reporting go hand in hand. Clients need proper reports which help them understand the ROI achieved from SEO. In the past, a metric like keyword rankings was enough to make a client happy, but things have changed, and most importantly they have changed for the better.So, what are the most important metrics that every SEO must consider in 2018?
There is nothing inherently wrong with the old way of generating sales leads. Personally, I am sure it strengthens the character of individuals. You built a sales team. Had them make cold calls and sales by phone by letters or by email.But from the standpoint of the technology we have at our fingertips today, it is, unfortunately, an inefficient way to find new business and sell.
We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podcast called Search Marketing Scoop – a new podcast on Facebook Live regarding Google Updates.