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SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

When it comes to traffic to a business website, quality beats quantity. It is therefore important that you don’t lose focus on targeted web traffic, even as you engage in a search engine optimization (SEO) campaign.Here are several tips that will help increase the conversion rate of your business’ website.
Join Eric Van Buskirk for his SEMrush webinar on July 8, "Beyond Keyword Research: Deep Data Dives with SEMrush API Modules." Sign up today!If you are optimizing a web page for one or two keywords, you missed the news about the Hummingbird algorithm that affected 90% of all web pages. Furthermore, compared to three years ago, Google now ranks far more keywords from one contextually strong page than from many smaller pages versus.
Whenever I'm pitching to a new lead, one question they always ask is, “How can you guarantee ROI or value?”Sure, they understand the value of content as a whole – practically everyone in marketing they’ve ever spoken to has told them they need to start considering it a crucial part of their marketing strategy. They also know how content can make their company more visible on search engines and social networks.
After reading hundreds of articles, organizing tens of Twitter chats and having thousands of conversations with SEO experts in social media, I’ve learned a lot about search engine marketing. Local businesses need SEO the most, yet often don’t know how to do it or who to call for help. In this post, I will share gold nuggets of information that I’ve learned from famous experts or discovered myself.
Last week we featured posts about International SEO, Game of Thrones-style business mistakes and another Google Panda refreshDid you miss it? See what you missed below the jump!

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SEO experts share their knowledge in different fields of Search Engine Optimization

Google’s evolution not only affects the inner logic of search, but also the way page results look. It’s already not enough to just provide users with information; it has to be relevant, easy to reach in less time and easy to perceive.Local listings, maps, knowledge graphs, advertising – the list goes on. This recap of the latest SEMrush Twitter Chat will divulge the secrets of adapting to the new Google SERP, and getting the benefits of it.
Launching your first link building campaign can be daunting.Getting your site operational can be difficult enough, and finding ways to acquire links for your new site can seem impossible. However, links are essential to online visibility and improving visibility is crucial to the success of a new website — you must take links into account when marketing your site.
This is a continuation of the previous article, What In The World Is API and How Do I Use It? If you have read the first API article, you have a general idea of what API is and how to use it. But now, you will want to understand how to make sure when enough is enough and how to organize this data. It is important to know this information so that you do not run out of API units and that you know what to do with your raw data.
Welcome to the SEMrush Podcast! This week, we speak with Michael Stricker, Marketing Director here at SEMrush. Mike uses his background in SEO to describe how and why many businesses should consider implementing an international SEO strategy.
Normally, domain authority is the key to a high-ranking in Google searches. However, for local results, Google shakes up the rankings in an attempt to give you the best local options.When Does Google Offer Local Results?Google reworks searches for local results when your query appears to be asking for a service instead of information.Here‘s an example: When I search for “oven repair tips,” Google assumes I am looking for advice on how to fix my oven myself.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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