SEO

Search engine optimization is the backbone of any digital marketing strategy. From SEO basics to keyword research to link building, we’ll cover everything you need to know to craft an organic search strategy for your website.

What is SEOKeyword ResearchOn-page SEOSEO CopywritingLink BuildingTechnical SEOWebsite ArchitectureSEO Tools

SEO

12 min read

Why Google’s 10 Blue Links Will Have to Go (Eventually)What does the future hold for the Google SERP? Here’s a look at why the way Google goes about showing organic results might undergo serious renovations in the not too distant future.

Mordy ObersteinJan 24, 2022

SEO

24 min read

Picking Apart the December 2021 Product Review Update Page by Page What kind of content was Google looking to reward with its December 2021 Product Review Update? See first-hand what kind of product review content won and lost rankings so that you can be prepared for the next time Google releases a Product Review Update.

Mordy ObersteinJan 12, 2022

SEO

4 min read

SEO Clinic Episode III: How to Analyze Your Place in the Online Market and Unwrap New Growth AvenuesWe invited 5 digital marketing experts to share their ideas on how a brand can use insights from competitive and SEO analysis to evaluate market gaps and close them. Go through the videos below and learn how to explore the competitive landscape, use keyword analysis to discover untapped keyword opportunities and seize them, and more.

Eka EbralidzeDec 14, 2021

SEO

4 min read

SEO Clinic Episode II: Hands-on Landing Page Optimization TipsLanding Page Optimization Tips: this is what the second episode of our “SEO Clinic” series is dedicated to.

Eka EbralidzeOct 29, 2021

SEO

5 min read

Increase Website Speed Using .htaccess

Are you challenged by slow page load times? You can shorten the time it takes to load your page and possibly improve your Google search ranking by altering your .htaccess file.What is an .htaccess file?An .htaccess file is a file used on Apache webservers to configure the server software.

Chris SimmanceDec 22, 2020

SEO

4 min read

Best Practices for Content Delivery Networks (CDN) SEO

A content delivery network (CDN) definitely wins the SEO battle when it comes to page speed optimization techniques. Server location does matter a lot for search engine rankings and there are issues with internal web hosting. Plenty of discussions, how-to-guides and articles supporting CDN usage are already all over the Internet. So, let us not add one more to it.

William JohnsonDec 11, 2020

SEO

6 min read

Semrush Chat: Twitter Tips

Need help getting started on a marketing strategy for Twitter in 2020? This Semrush Chat recap can help you discover tactics and options that could work for you.

Melissa FachDec 08, 2020

SEO

6 min read

What Is Bot Traffic and How Is it Used to Scam Traffic Reports

No agency can guarantee you rankings or traffic, especially certain numbers or timelines. No one can predict Google rankings, algorithm updates, competitor activities and movements, or any of the other hundreds of factors that come into play with SEO. Here‘s how and why you should look out for bot traffic — especially if you’re paying a marketing agency expecting real, genuine traffic.

Austin SandefurDec 04, 2020

SEO

10 min read

The Future of SEO: Understanding, Credibility, & Deliverability

Google (and Bing) use understanding and credibility to ensure that they guide their users quickly and simply to the best available result.

Jason BarnardDec 03, 2020

SEO

10 min read

What Is Content Localization? How To Build a Strategy

Failing to localize a website‘s content is one of the biggest mistakes that marketers make when launching into new international markets, and in this guide, we‘ll help you to understand how you should approach localization as well as when it makes sense to do so and the reasons why it‘s so important.

Martin KuraDec 01, 2020