SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Google continues to challenge us with an ever-evolving digital landscape that we all have to catch up with. And while we were away enjoying the holiday season, Google made some tweaks and released some new features. So, if you feel like you have been left behind and might have missed some updates, here is everything you need to know in Google News from the previous month.
Magento is the most popular and fast-growing, open-source e-commerce platform on the planet, and there is no doubt that Magento is a necessity in today’s e-commerce marketplace due to its innovative and extensive customized features. Here are SEO tips to improve your Magento 2 E-Commerce website rankings. Implement these killer tips for better Search Engine Results Page (SERP) rankings.
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. SEO focuses on driving traffic to your site, while CRO focuses on increasing conversions like lead generation, event registration, and sales. The two are very different focuses, but they are most effective when their efforts are combined.
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.
Google’s mobile-first index is in progress, and once it goes live, page speed is going to be one of the most crucial ranking factors for mobile search queries.If you still haven’t made your site faster, it is time to do so! Here are some little-known ways that you can easily implement to boost your site speed like never before:
In SEO, everyone has their opinions, but what I love about SEO is that at the end of the day, data wins the argument; either it worked, or it didn’t. That is why Will Critchlow of Distilled, and I got together to talk about some SEO experiments, hopefully, some surprising ones, and some you may have tried yourself. Some of these crazy experiments will blow your mind.
Clients often have false expectations when working with SEO agencies. When these false expectations are not clarified from the beginning, they can be problematic and ruin the relationship between a SEO agency and client. In this post you will learn the most common misconceptions SEOs had when working with clients.
You know people are finding your website because you are getting sign-ups from your pop-up in exchange for the best free guide you have ever created. There is only one problem: despite your sign-ups, your bounce rate is really high. People sign up for your guide, but they rarely make it past your home page. Find out how to apply SEM And SEO principles to your website to Improve site search.