SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Voice search is quickly becoming the preferred way to conduct online searches. Is your SEO strategy ready to drive traffic to your site with voice search? Here is all you need to know about voice search, and how to optimize your content to close more sales in a mobile world. Check out these tips to position yourself for future success!
What do your users search for in your website search bar? On-site search is a clear indicator of user intent and can be a conversion multiplier for your website if done right. In last week’s #SEMrushchat, we discussed the best ways to use onsite search as a conversion multiplier with JP Sherman. JP, along with our other chat participants, had valuable insights to share. Check them out!
As a UX and CRO analyst, after having spent my previous years in customers‘ acquisition, I have become a proponent of analytics and user experience. In this article I will answer the following questions: Can better UX influence ranking for a page? How can you measure it? And if so, what should we do?I hopefully can persuade you that UX is necessary for SEO.
Building a solid backlink profile can help you ensure the success of your SEO campaign. But how can you find reputable backlink sources? For our new research, we decided to analyze backlink portfolios of the leading real estate, law, and accounting firms and discover where they get their most valuable backlinks.
As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.
With the enormous data that Google Analytics provides, knowing how to navigate its complex platform and getting past the basic vanity metric reports is critical to your success. In this guide, we go into detail to explain each Google Analytics insight and how you can implement it right away on your website to skyrocket your search visibility.
If you are looking to dominate your local search listings, then there are important strategies you should be undertaking in regards to SEO and marketing. Learn what some of these strategies are as I chat with well respected local search expert, David Mihm.
For SEOs that lack the necessary experience, trying to optimize a website for users speaking different languages or located in different countries can be an overwhelming task. This in-depth guide on international SEO will support them in the process. The guide covers what international SEO is and when it‘s necessary, and it provides lots of technical tips on how to optimize sites.
I help out on the GMB forum and see lots of people claiming to have fake reviews on a daily basis. Google‘s language is confusing, so I am going to spell out what makes a fake review and how you can go about reporting it.