SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
What more can you do to boost traffic to your website and increase conversions? We tried to answer this question plus more in our latest #SEMrushchat where we did a real-time site analysis for the website, gulfphotoplus.com. During the chat, the participants spotted certain aspects of the site that needed to be changed immediately. Here is what our chat participants had to say...
What do you need to do if you don‘t have enough knowledge about UX? What if you don‘t have the skillset? The problem is that normally UX analysis is not part of the SEO skillset. But UX is not more than just focusing on the visitor. If you want to get your hands dirty with UX and analytics, the 4 principles explained below will be a good starting point for you.
Competition in the today’s e-commerce marketplace is a tough race. To stay ahead of the competitors, online stores need to up their SEO and PPC game and find new ways to increase conversions. Read about workable tips tried by Google, BigCommerce and CommerceHub to improve your online business performance and refine your e-commerce marketing strategy.
Glenn Gabe of GSQi explains how to use SEMrush‘s new organic research reporting with live graphs. Live graphs provide immediate visual feedback while enabling SEOs to analyze sites at a granular level. In this post, he will walk you through what you can do with the new organic research section, including specific examples of drilling into the new reporting.
Understanding how Google identifies quality content is crucial to staying competitive. Tying together synonyms & similar phrases were the beginning of a smarter Google algorithm, but now Google can tie together related concepts to understand which content provides the greatest breadth & calculate how often those concepts appear on a page to identify which piece provides the most significant depth.
Looking to land editorial links from top-tier publications to support your SEO campaign? Of course you do! Here‘s a simple formula to evaluate your ideas and concepts and push out stories to journalists with a solid strategy which increases the likelihood of success in the form of outstanding link acquisition.
Winning high-quality links is unfortunately not as easy as it sounds. Which is why we invited James Brockbank, MD of Digitaloft, a top SEO and content marketing agency, to share his insights on how to make it simpler for you. James, along with our other chat guests, discussed how to successfully execute content marketing for link building. In case you missed out, here is what they had to say:
Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.
We have an extra special treat for the awesome SEMrush community. Google penalty and algorithm changes expert, Marie Haynes, is here to answer questions regarding how to diagnose and fix search engine penalties you may be incurring on your website. Since 2008, Marie has spent the majority of her time helping site owners who have been negatively impacted by Google algorithms; don‘t miss her tips.