SEO
SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
We have listed all the latest Google updates you need to know about. Read on to see changes Google has made with AMP, Google My Business, PageSpeed Insights Tool, the Google My Business Website Builder, AdWords and more! Also, check out our new Podcast called Search Marketing Scoop – a new podcast on Facebook Live regarding Google Updates.
Getting started in the SEO industry can be incredibly overwhelming. It‘s easy to get lost when you are constantly flooded with information using terms like Penguin, Panda, and Fred. In this article, I will teach you about getting started with identifying Google penalties and how to move forward with the clean-up process to get your SEO efforts back on track.
You probably know the well-documented techniques for getting position 0. In this article I will show you several little-known techniques to gain a decisive advantage over your competition and get the featured snippets / answer boxes you deserve.
Google continues to challenge us with an ever-evolving digital landscape that we all have to catch up with. And while we were away enjoying the holiday season, Google made some tweaks and released some new features. So, if you feel like you have been left behind and might have missed some updates, here is everything you need to know in Google News from the previous month.
Search engine optimization (SEO) and conversion rate optimization (CRO) each focus on two very different aspects of marketing. SEO focuses on driving traffic to your site, while CRO focuses on increasing conversions like lead generation, event registration, and sales. The two are very different focuses, but they are most effective when their efforts are combined.
Search intent, sometimes also known as keyword intent, is the ultimate goal of the person using a search engine. With the Google Hummingbird and Google RankBrain algorithms, the search engine can interpret search intent and display results that meet that search intent. In this article, you will learn the different kinds of search intent & how to optimize for them.
Google’s mobile-first index is in progress, and once it goes live, page speed is going to be one of the most crucial ranking factors for mobile search queries.If you still haven’t made your site faster, it is time to do so! Here are some little-known ways that you can easily implement to boost your site speed like never before:
In SEO, everyone has their opinions, but what I love about SEO is that at the end of the day, data wins the argument; either it worked, or it didn’t. That is why Will Critchlow of Distilled, and I got together to talk about some SEO experiments, hopefully, some surprising ones, and some you may have tried yourself. Some of these crazy experiments will blow your mind.
Clients often have false expectations when working with SEO agencies. When these false expectations are not clarified from the beginning, they can be problematic and ruin the relationship between a SEO agency and client. In this post you will learn the most common misconceptions SEOs had when working with clients.