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Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

“Are you lactating?” - Mexico“You’ll definitely eat your fingers.” - China“Pepsi bring your ancestors back from the dead!” - China“Every car has a high quality corpse.” - Belgium“Female horse stuffed with wax” or “Bite the wax tadpole.” – ChinaIf you haven’t figured it out yet, these are advertisements gone horribly wrong through translation. Can you guess which U.S. marketing campaigns go with which?
Testing is a crucial part of SEO, as the effects of implementing best practices differ from brand to brand (i.e Amazon may see a bigger effect from a title tag change than a start up in competitive niche), and you need data to push on with your plans and resource correctly.I’m a fan of the SEO tests created and shared by Rand Fishkin and Dejan, but their experiments tend to be quite grand, which can be difficult to replicate.
The nofollow tag was never meant to be applied to editorial links the way it is today.A decade has passed since nofollow’s introduction, and it would seem that through a combination of Google’s campaigns against low-quality guest blogging, link spam and 10 years of hearsay, something terrible has happened.Some people really believe that nofollowing every external link in all blog content on their domain is a good idea. Currently, SEMrush nofollows most external links in a given blog post.
The advancement of SEO has been influenced by a number of different things, from social media to content marketing. In fact, it’s as if all marketing practices mixed together yield great SEO.Moz founder Rand Fishkin shared a similar sentiment:When you have a collection of best practices, you can learn a lot from the older practices that led to this point. The same is true with SEO.SEO isn’t just a modern practice.
As search engine marketers, we know that the best time for us to be involved with a web design or redesign project is right at the beginning, so that SEO can be 'baked in' to the process right from the start. However, sometimes a website will be built and SEO will be a later consideration (usually if it's because it doesn't rank).

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

One thing an SEO must do is monitor KPIs. What is that?KPIs are your “Key Performance Indicators.” If you’re new to SEO, you probably wonder what those are, or you may think that the only KPI that’s important is involved with traffic. Or you saw KPI when you did some keyword research at a particular site, and wondered what it meant then or if it was important. Right?In my mind, each situation is different. A keyword may have a KPI, but that doesn’t mean that it will for your page.
NAPs, Citations, IYPs? Welcome to the world of local SEO, and this world is in a constant state of flux.In this post we’ll focus on how to improve your local search rankings and cover some best practices. By the end, you’ll be rocking the pack listings like an SEO rock star.
Getting visitors to your website is a challenging job for many business these days. In fact, the competition for grabbing user attention has never been fiercer.A blog is arguably the most effective tool to summon the desired attention and interest from your users, increase website traffic, generate leads and develop long-lasting, happy customers. eMarketer reveals these trends are expected to maintain an upward course as blogs continue to gain influence in the mainstream media.
Mastering local SEO may sound daunting, but it’s one of the most important marketing strategies your small business can employ to find success. Fortunately, great SEO essentially boils down to delivering quality content that’s valuable to customers. Here are seven tips to help you along your journey of becoming an SEO master.1. Get OrganizedAny winning strategy, regardless of type, begins with preparation and the same is true for winning at SEO.
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.Here’s the rundown on how Google’s Sitelinks search box works, both sides of the controversy about its usefulness, and how to maximize your own benefit.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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Our SEMrush community rank reflects the level of your professional recognition in our community. We value quality contributions, so highly ranked members will get valuable incentives. Take part in discussions, write posts and speak on webinars, be friendly and helpful, and you will eventually get to the top of the ladder.

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