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SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

Mastering local SEO may sound daunting, but it’s one of the most important marketing strategies your small business can employ to find success. Fortunately, great SEO essentially boils down to delivering quality content that’s valuable to customers. Here are seven tips to help you along your journey of becoming an SEO master.1. Get OrganizedAny winning strategy, regardless of type, begins with preparation and the same is true for winning at SEO.
Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.Here’s the rundown on how Google’s Sitelinks search box works, both sides of the controversy about its usefulness, and how to maximize your own benefit.
Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.Google may not view them any better than .com. .net, or .org, but the authority factor .gov links hold gives them extra SEO power.
Contests and competitions can be great ways to stimulate an interest in your brand brand. When properly used, they can also maximize your SEO value.This article highlights the ways you should execute competitions for direct SEO benefits.Select a TargetBefore creating a contest, you need have your goals in mind and what you want to achieve. The concept needs to be built around this.
The ever-increasing use of smart phones means that mobile search should be a high priority for web marketers. Google thinks so too.The Google mobile update rolled out on April 21, 2015, with the main goal of providing more mobile-friendly results to its users.

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"How do you manage to be so prolific?"Whether I'm writing poems, academic term papers, websites, marketing copy or blogs, this is a question I've heard consistently throughout my career as a writer. When I compare my habits and routines to those of other writers, the only difference I find is that I don't really obsess over word choices and tone and what the audience will think. The post might go viral. It might get trolled. It might reach an audience of five.
SEMrush’s main goal is to provide the best insights and help professionals from all over the world to grow. We pursue this goal through our blog and the services that we provide.And we found another great way to share this knowledge with you.Next month we are supporting a big digital marketing conference – Web Marketing Festival in Rimini, Italy, where you can dive into the depths of SEO and marketing knowledge with the greatest speakers from all over the world.
It's a relatively hard-to-define and heavily underutilized term, but micro-content is something that we all know and use on a day-to-day basis even though we not be aware that we have it in our lives. In a nutshell, micro-content can be defined as the opposite of long-form content.
When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results.However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam. Since then, Google has experimented and launched several updates like EMD, PMD, LSI, Penguin,and Panda with anti-spam algorithms.
 Mobilegeddon has come and gone. Did your site landslide down the rankings? Did your online presence erupt like a volcano? Did your ranking shoot up like a shooting star?Okay – enough with the weather-related puns. In all seriousness, all the news surrounding Google’s most recent mobile-friendly update got me thinking. Yes, this is the type of thing copywriters think about in our spare time. Depressing, I know.

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SEO experts share their knowledge in different fields of Search Engine Optimization

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