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Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.Google may not view them any better than .com. .net, or .org, but the authority factor .gov links hold gives them extra SEO power.
Contests and competitions can be great ways to stimulate an interest in your brand brand. When properly used, they can also maximize your SEO value.This article highlights the ways you should execute competitions for direct SEO benefits.Select a TargetBefore creating a contest, you need have your goals in mind and what you want to achieve. The concept needs to be built around this.
The ever-increasing use of smart phones means that mobile search should be a high priority for web marketers. Google thinks so too.The Google mobile update rolled out on April 21, 2015, with the main goal of providing more mobile-friendly results to its users.
"How do you manage to be so prolific?"Whether I'm writing poems, academic term papers, websites, marketing copy or blogs, this is a question I've heard consistently throughout my career as a writer. When I compare my habits and routines to those of other writers, the only difference I find is that I don't really obsess over word choices and tone and what the audience will think. The post might go viral. It might get trolled. It might reach an audience of five.
SEMrush’s main goal is to provide the best insights and help professionals from all over the world to grow. We pursue this goal through our blog and the services that we provide.And we found another great way to share this knowledge with you.Next month we are supporting a big digital marketing conference – Web Marketing Festival in Rimini, Italy, where you can dive into the depths of SEO and marketing knowledge with the greatest speakers from all over the world.

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

It's a relatively hard-to-define and heavily underutilized term, but micro-content is something that we all know and use on a day-to-day basis even though we not be aware that we have it in our lives. In a nutshell, micro-content can be defined as the opposite of long-form content.
When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results.However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam. Since then, Google has experimented and launched several updates like EMD, PMD, LSI, Penguin,and Panda with anti-spam algorithms.
 Mobilegeddon has come and gone. Did your site landslide down the rankings? Did your online presence erupt like a volcano? Did your ranking shoot up like a shooting star?Okay – enough with the weather-related puns. In all seriousness, all the news surrounding Google’s most recent mobile-friendly update got me thinking. Yes, this is the type of thing copywriters think about in our spare time. Depressing, I know.
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table.There’s a better way.
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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