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SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table.There’s a better way.
SEO
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
SEO
Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
SEO
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.

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SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
SEO
Guest blogging has been somewhat abused in recent years, until Matt Cutts, the previous head of the spam team at Google, announced that it was to be banned for SEO purposes. Before that, we saw a lot of fluff around the web which were created purely for link building and offered very little in the way of useful information. I still get plenty of requests to post guest blogs daily and the vast majority of these are searching for a link; they’re very easy to spot.
SEO
Companies are still struggling in web localization: Should we translate the whole lot? Should we hire native copywriters? And how do we measure the content’s success?This guide will show you how to plan for marketing localization, and how to get the most out of it.
SEO
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
SEO
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.We put in all the right meta tags, make sure that your page is about what you tell search engines it’s about in your description and generally try to streamline things so that spiders won’t be caught in traps or leave pages entirely.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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