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SEO

Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
SEO
Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
SEO
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.
SEO
A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
SEO
Guest blogging has been somewhat abused in recent years, until Matt Cutts, the previous head of the spam team at Google, announced that it was to be banned for SEO purposes. Before that, we saw a lot of fluff around the web which were created purely for link building and offered very little in the way of useful information. I still get plenty of requests to post guest blogs daily and the vast majority of these are searching for a link; they’re very easy to spot.

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

SEO
Companies are still struggling in web localization: Should we translate the whole lot? Should we hire native copywriters? And how do we measure the content’s success?This guide will show you how to plan for marketing localization, and how to get the most out of it.
SEO
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
SEO
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.We put in all the right meta tags, make sure that your page is about what you tell search engines it’s about in your description and generally try to streamline things so that spiders won’t be caught in traps or leave pages entirely.
SEO
SEO seems to be an evolving game of cat and mouse. Sure, the tactics used change, but the goal of upping your rankings is constant, and achieving that goal is often like trying to catch a very small, quickly moving mouse. Some people may have read up on the trend – SEO is dying  and while you may be convinced of it, the 1400% growth I achieved in simply 4 months by strictly adhering to white hat tactics demonstrates otherwise.
SEO
Every day, marketing professionals deal with mistakes. When you write an e-mail, you do a grammar check before sending it; when you find a mistake in your report, you recount it; when you see gaps in your quarterly results, you create a plan for filling them next quarter.This is what we do every day – checking, redoing and improving.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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