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SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

Before you even consider doing SEO, it's important to have a fundamental understanding of how search marketing works. For starters, it has a lot to do with keywords and I am sure you have all heard that term before. Keywords are basically just search queries; some search queries are popular like "insurance company" and others are not so popular like "business insurance agency in Hollywood, Florida.
Small business pages need to index for local search results and relevancy. Usually, a search engine user will look for a specific type of business and location, like “auto mechanic in Brooklyn.”However, users also search for answers to their problems while they have location search turned on. Imagine a user searching for “how do I fix a flat tire?” and getting a local search result for an auto mechanic offering towing services.This can happen for small businesses on a local level.
It’s generally understood that website testing is crucial. However, it’s often seen as a boring part of a project. You must test your website on different browsers, operating systems, computers and mobile devices. Most website projects and small businesses do not have the resources to cater to every device configuration and test on them all.Want a way to make your website testing a real priority? Think of it as a crucial part of your SEO activities.
Hello dear SEMrush Blog readers!Do you like good content as much as your users? On a previous Twitter chat we were joined by special guest Content Marketing Institute (@CMIContent), the organizer of Content Marketing World event and publisher of the Chief Content Officer Magazine. Along with hundreds of our participants, we determined that great content is a high-priority task for a lot of marketers.
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive.I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.

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SEO experts share their knowledge in different fields of Search Engine Optimization

An effective outreach strategy not only ensures that you receive backlinks to your website but also helps bring in new traffic sources and builds relationships with other website owners. Implementing and maintaining a strong outreach strategy can create an exceptional online presence and ensure your brand’s visibility.
As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process, and it‘s probably one of the most important parts.Last week we were discovering SEO copywriting tips on our chat with Stephen Kenwright, Head of Search at Branded3.
Videos are rapidly becoming an integral part of the online marketing strategies of influential and innovative companies. They have taken center stage for businesses when it comes to communicating important concepts to their target audiences.However, the audience watching the video may not always click through to the business’ website. There might be multiple reasons for that: The content is irrelevant. They might not be able to find your video easily.
Jeremy will join SEMrush on March 5 for a free webinar, “Find the Words That Stick: Make Your Brand Googleable." Learn more about the webinar after the jump!Nothing will accelerate your brand, or your clients’ brands, more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.When you achieve Simple Clarity, it makes your brand easier to remember, easier to refer and easier to talk about.
Design is important. Search engine optimization is important. So, how the hell do we get them to play nicely together?The answer is that it takes cooperation from both sides. What most people don’t realize is that SEO and design already fit together fairly nicely. The challenge lies in communication and teamwork.Let’s start by jumping into the minds of each role.

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SEO experts share their knowledge in different fields of Search Engine Optimization

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