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Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.When new leads come into our LocalSpark service we gather some basic information from the prospect.
Getting people to discover your content is not easy, especially when you’re just starting out your blog. Yet, Roojoom, an early stage startup, managed to get to 12,000 monthly visits to their blog without spending any money on distribution.Want to learn how to multiply your blog’s traffic with no extra budget? Read this post.
When you are trying to persuade a client about the merits of SEO, it can be useful to give an approximate indication of how much a prominent Google ranking could potentially mean in terms of revenue.We used the wonderful SEMrush API to design a free tool to help business owners and marketing professionals gauge an approximate valuation for any given keyword on the top 10 SERP positions.
Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI.A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.
Portions of this post are from lesson one of Nick's course, Master Keyword Research in 7 Days. He will join SEMrush on February 12 for a free webinar, "Competitor Keyword Research for SEO." Webinar attendees can save 50% off Nick's comprehensive keyword training course, and one lucky attendee will win the entire seven-part course. Learn more about the webinar after the jump.

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

When it comes to online marketing, there’s no shortage of strategies to implement. Knowing which avenue to take can be downright confusing, especially with new marketing trends emerging all the time. While newer methods like content marketing and social media strategy have received a lot of attention recently, they can all be about as effective as a clogged drain if your basics aren’t in order first.Local SEO should be a key foundation of your overall digital marketing strategy.
Google has been drastically updating its algorithms for the past few years. These updates were implemented to give users the best possible answers to their search queries and provide the best user experience (UX) possible. The resulting Google Penalties became necessary as Search Engine Optimizers like myself grew more sophisticated at finding ways to leverage things like links and targeted content to boost rankings and organic traffic.
It should go without saying that a company’s Google+ Page signals (ie. any Google property’s signals) have a significant impact on its organic — and more specifically, local pack — results. And while many discredit the “influence“ of Google+, the simple fact is that studies of SERP ranking factors continue to highlight the influence Google My Business signals (and therefore Google+) have on your company’s organic rankings.
Having SEO knowhow is one thing, but being able to implement this knowledge effectively is on a completely different level. The right information does wonders for running a successful SEO strategy.With my experience in SEO, I’ve discovered and experimented with a variety of tools that have each used different techniques for improving the way you approach SEO. While few have stood the test of time, there are a particular few that I am constantly going back to.
With Google coming out with its new international targeting feature, I’ve seen more poorly implemented Hreflang annotations than good ones.These 5 easy steps will help you avoid mishaps and implement Hreflang tags correctly across your multilingual website.

Expand Your Knowledge

Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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