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Search Engine Optimization is the backbone of any digital marketing strategy. On this page you'll find top SEO articles built for industry experts by industry experts. Covering all the hot SEO topics of the moment, explore our news, views and in-depth studies.

A warning to SEO agencies involved in digital marketing: the online trend is to offer more user control. Here’s an indicator.Gradually we’re passing the age of television advertisements. Last year cable television spots were outspent by online ads, and Forbes declared we’d embarked into the age of paid digital, where advertising is now worth over $42 billion dollars, or almost two-thirds of the approximate $66 billion dollars spent on cable and broadcast television combined.
If traffic to your website has been falling, your search engine rankings may be the cause.Updates rolled out by Google over the past few years have caught many website owners off guard and SEO activities that once helped websites to rank better can now earn you a penalty. Here are seven of the SEO practices you should stop instantly.
Headlines are to your blog posts, as covers are to books. Everyone tells you not to judge a book by its cover, but they do it anyway.Everyone also judges your blog posts by their headlines.Why wouldn’t they?There’s more content published than ever before, and people scan headlines to see if something is actually worth their time to read.So it makes sense that writing the best headlines has never been more important: Last month, 6 million posts published on WordPress alone. That’s like 1.
What is Search Engine Saturation?Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with them; providing the searcher with multiple opportunities to reach your site.
Location, location, location!This is one of the quintessential business statements that is as true today as it was when it was first uttered. The difference between then-and-now is the context for why it’s still true.Originally it was meant to describe the natural foot traffic of a city. If your retail operation was off the beaten path, there would be no foot traffic, and thus none of that traffic would ever convert to customers.

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Backlink auditing has been a vital tool in any good online marketer's arsenal for a good number of years now. It’s a diverse practice that can be utilized throughout a campaign for various reasons, whether that be proactive clean up, penalty recovery, or competitor analysis.Auditing your own, a client’s or a competitor’s, backlink profile is all well and good. But without a complete dataset, you could be wasting your time and effort and not getting the results you really desire.
SEMrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with SEMrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing.For this analysis, we’ve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines.
I’ve done a few pieces about Budweiser, particularly related to their over reliance on ads and generally poor social media presence. This is a company that has seriously faltered in the internet age.Growing up, Bud was the biggest beer in the world and the king of TV. They were known for their clever ads, like the talking frogs.However, when social media exploded, Bud never adapted.
 Link building is certainly not a static industry.Throughout the years link building has seen numerous shifts and changes. Strategies have changed as search engines have gotten better at detecting manipulative practices.The spammy and automated tactics that worked tremendously well in the past are no longer as effective today.
You know what grokking is, right? Grok is a term that Robert A. Heinlein used in his sci-fi classic, “Stranger in a Strange Land.“ For you non-sci-fi types, it means to really understand something so well that it becomes part of you, or vice versa. Here’s what Heinlein wrote:“Grok means to understand so thoroughly that the observer becomes a part of the observed — to merge, blend, intermarry, lose identity in group experience.”- Robert A.

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Industry experts share their wealth of knowledge across a variety of different fields in our top SEO articles.

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