SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Mobilegeddon has come and gone. Did your site landslide down the rankings? Did your online presence erupt like a volcano? Did your ranking shoot up like a shooting star?Okay – enough with the weather-related puns. In all seriousness, all the news surrounding Google’s most recent mobile-friendly update got me thinking. Yes, this is the type of thing copywriters think about in our spare time. Depressing, I know.
Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else.But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table.There’s a better way.
You may have read my article ‘How to Get Started in Social Media and Content Marketing’ that offered my personal advice for new grads. I’m kicking things up a notch. Some of the marketing industry’s leading professionals I admire generously offered their expert advice on how to make it. Read on for their inspirational and motivational quotes.“People are going to look at what jobs pay the most, what the best opportunities are and what jobs are out there.
When your company is beginning to think about expanding your brand overseas, you’ll need to consider how to structure your website or websites in order to maximize your online presence overseas as well. One of the most important considerations when building new multilingual or multi-country websites is how to optimize your international website(s) for SEO.
As an industry, financial services was slow to adapt to the marketing changes brought about by the Internet.Although much of this was due to uncertainty in regards to compliance – the U.S. Security and Exchange Commission (SEC) and Financial Industry Regulatory Authority (FINRA) were very slow to move or to clarify their rules, and large brokerages found it easier to say “no” then to help develop a solution for their advisors – some of the blame goes to the advisors as well.
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.
A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
Links continue to be fundamentally important to the web as a whole.The perception of links within the SEO industry isn’t always the most positive, largely due to the spammy connotations associated with link building in the Pre-Penguin era.SEOs always seem to be looking for the “next big ranking factor” to supplant links as the primary ranking signal for search engines, and because of this we tend to overreact every time Google introduces a new ranking signal.