SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere.The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well.
Building an effective landing page requires understanding quite a few components (and can take quite a bit of testing).Even for experienced marketers, it can be easy to leave key aspects out – and it’s understandable, especially since there are a lot of moving parts when it comes to putting together an effective page right out of the gate.There are a lot of things to keep in mind, and it’s easy for some points to be remembered more than others.
Now that Google’s latest update is in full swing, many business owners have either updated their websites to be mobile friendly, or are well on their way to making those changes. But what if you’re in need of an entirely new site? If you’re not design savvy, chances are you’d just hand over the keys to a third party, but there is a lot more to creating a new company website than slapping on a fresh coat of paint.
A well-designed website is a fantastic way for a small or medium-sized business to reach new customers and get a foothold in the marketplace. Of course, customers will have to find the website for it to be effective. As you are probably well aware, the modern customer uses search engines when looking for the products or services that they need; therefore, your website must be easy to find via search engines.
Links continue to be fundamentally important to the web as a whole.The perception of links within the SEO industry isn’t always the most positive, largely due to the spammy connotations associated with link building in the Pre-Penguin era.SEOs always seem to be looking for the “next big ranking factor” to supplant links as the primary ranking signal for search engines, and because of this we tend to overreact every time Google introduces a new ranking signal.
Guest blogging has been somewhat abused in recent years, until Matt Cutts, the previous head of the spam team at Google, announced that it was to be banned for SEO purposes. Before that, we saw a lot of fluff around the web which were created purely for link building and offered very little in the way of useful information. I still get plenty of requests to post guest blogs daily and the vast majority of these are searching for a link; they’re very easy to spot.
“So it’s not surprising then that they get bitter, they cling to guns or religion or antipathy … as a way to explain their frustrations.” - Barack Obama, Oct. 2008Lately, I have been thinking of this quote in light of the painful transition that the SEO community has been experiencing for the last few years.Since Panda, Google’s strategy seems to be that of misdirection, or 'cloaking' as they would call it.
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
The prophetic howls from the cyber soothsayers about Google’s looming update make for great headlines.But what you are not being told is probably much more interesting and far more pedestrian than all the windy, doom-laden bleating now darkening the technological horizon.The update, dubbed 'mobilegeddon' by its critics, is scheduled for release on April 21 and is fairly straightforward.