SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
“So it’s not surprising then that they get bitter, they cling to guns or religion or antipathy … as a way to explain their frustrations.” - Barack Obama, Oct. 2008Lately, I have been thinking of this quote in light of the painful transition that the SEO community has been experiencing for the last few years.Since Panda, Google’s strategy seems to be that of misdirection, or 'cloaking' as they would call it.
A proper SEO strategy backed by a perfectly optimized PPC campaign is necessary to drive targeted traffic to your website. After all, that’s what everyone is trying to do. While it sounds simple in theory, we all know that getting traffic to our site alone is not enough. You need to convert visitors into leads and sales if you want to boost revenue and profits. Herein lies the challenge for present day digital marketers.
The prophetic howls from the cyber soothsayers about Google’s looming update make for great headlines.But what you are not being told is probably much more interesting and far more pedestrian than all the windy, doom-laden bleating now darkening the technological horizon.The update, dubbed 'mobilegeddon' by its critics, is scheduled for release on April 21 and is fairly straightforward.
Lots of folks think that SEO is about “gaming the system.” Well… that’s true of “black hat” SEO, but those of us who are trying to make pages easy for Google to crawl and evaluate are working towards what I like to think of as “natural” SEO.We put in all the right meta tags, make sure that your page is about what you tell search engines it’s about in your description and generally try to streamline things so that spiders won’t be caught in traps or leave pages entirely.
Before you even consider prospective service providers, you need to know what your goals are and whether or not a particular company will be able to help you accomplish them. Whether you’re looking to increase your conversion rate or decrease your conversion cost, you need to have a goal before you blindly invest in SEO services.
Even though Matt Cutts is on his break from work, Google updates continue to roll in. Are you aware of all the latest updates? Do you know where SEO is going and how you should be optimizing your site for the rest of the year?Years ago, Google began releasing the first “animal” updates (hint: it was Panda that started revolutionizing the SEO world back in February of 2011). Panda gave priority to higher-quality sites and demoted sites that Google deemed as low quality.
Mobilegeddon, mobilepocalypse – call it what you will – Google's mobile algorithm update is happening this coming Tues., Apr. 21. Some of our favorite bloggers offer expert advice and opinions on how to prepare and what to expect. Read all about it below the jump.
There are so many mobile statistics out there that it’s not hard to ignore them. For example: 50% of all mobile searches will lead to a purchase (Rocket Post) Mobile search is anticipated to overtake desktop search this year (ComScore) This past Thanksgiving, mobile traffic was higher than PC traffic for the first time (BM)And even some funny ones – I read on one blog that in Great Britain, more than 100,000 mobile phones go down the loo every year.
Every marketer knows that winning at SEO means keeping Google happy — a challenging task at times, since the search engine giant is continually changing its algorithms. This April 21 marks the largest Google search algorithm update in years, and now it’s official: Your website must be mobile-friendly or no one’s going to see it.Beginning on April 21, Google’s search ranking algorithm will incorporate mobile-friendly factors.