SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Every day, marketing professionals deal with mistakes. When you write an e-mail, you do a grammar check before sending it; when you find a mistake in your report, you recount it; when you see gaps in your quarterly results, you create a plan for filling them next quarter.This is what we do every day – checking, redoing and improving.
In the year since the death of guest blogging, SEOs have made a mass exodus out of link building and into content marketing. Don’t worry: I’m not knocking content marketing – my team has embraced it too. However, content strategy and creation isn’t always enough.I can’t tell you the amount of SEO-turned-content-marketing articles I’ve read simplifying the issue of link acquisition. Does content need to be high quality to attract backlinks, media coverage, citations, etc..
Ever since I became involved in the SEO industry, my focus has always been on content. I didn’t come to the industry from a communication background (although I’ve always loved reading and writing), and didn’t hear SEO ‘gurus’ or ‘masters’ all saying that you need to focus purely on great quality content (in fact, it was usually the opposite — huge volumes of backlinks are good, mmkay!).Yet I’ve always had this belief that content plays a vital role in SEO.
Every local business needs a local SEO strategy. Do you have tested local SEO techniques in place for your local business? If you’re not, you’re not alone. Most of the local businesses that I meet with in a given month have not thought about their mobile SEO strategy let alone their local SEO strategy.SEO is a pretty complicated beast.
Fancy a quick takeout dinner? Bet you googled for a good Chinese / Mexican / Indian / Thai place in your neighborhood at least once. Who among us has not checked the opening hours of our nearest grocery store? How many can claim to never have looked up reviews for a restaurant on Yelp before making a reservation.
The technical side of SEO is something that I always find interesting and am always learning more and more about. Recently as SEO has developed, following Google’s Algorithmic developments, the technical side of SEO has become a much more important area of focus. You can tick all the On-Page SEO Checklist boxes and have the most natural and authoritative link profile but compromising on the technical areas of your sites SEO strategy can render all that effort useless.
The first step to ranking in search engines is to have a webpage that is optimized with great SEO practices. Building your webpage to be SEO-friendly is an art and that is why we want to provide you with this in-depth look at the anatomy of a perfect SEO page from head to toe. You see what I did there?The basis of this article centers around being able to rank higher in search engines, and to do that, you have to pick the correct keywords to rank.
On Monday, March 16, Google on their Webmaster Central blog announced that they would be making algorithmic changes in regard to what they call “Doorway Pages.” We often call them portals, landing pages and any number of other things, but their purpose is simple – they’re created to get visitors back to a specific page on your website.In building backlinks for my clients, I have seen this happening on massive scale with one competitor.
Not everyone has the technical knowledge necessary to properly optimize WordPress. When thinking about search engine optimization, it seems like the rules keep changing every few months. With this in mind, many new blog owners have no idea what to do. Many of the tutorials online will tell you contradictory things, so who can you trust?While there are so many mistakes that can negatively impact your on-page SEO (and even your off-page SEO), some are much more common than others.
Hi, dear SEMrush Blog readers!How was your April’s Fool day? Ours was just great! I hope that all of our participants are in a good mood after our last SEMrush Chat – “What I Hate About SEO.”Yes, SEOs discussed what they hate about their daily jobs. Don’t worry – the chat didn’t turn into a depressing psychotherapy session. It was a pretty decent conversation full of constructive criticism and even irony.