SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Search engine optimization is critical for everyone and anyone that has a website. An SEO-ready site is much more likely to outrank competitors in search engines, and search engines still dictate at least 50% of online traffic. In last week’s #SEMrushchat, we discussed all the different elements that make a solid SEO strategy. We were joined by Sam McRoberts, CEO of SEO agency VUDU Marketing.
See how the SEMrush Keyword Magic Tool can help you find the perfect keywords to use in your content, SEO planning, and PPC. We will show you how it works, how to use it with other tools, and all the features the tool has to offer. Plus, you get a step-by-step guide on using keywords in your content.
Over the past few weeks, Google prepared a little something for each and every one of us. For those who are early HTTPS adopters, we heard the news about some big changes awaiting everyone in July 2018. For those who are still speculating on the future of AdWords, Google has a new feature within its advertising service. And there is so much more! Read on to see all the Google changes...
The ultimate goal is money. A key element of working on SEO with large organizations is getting SEO projects anchored at the top of the organization. When you speak to multi-million dollar clients about SEO, speaking the right language is critical. You need to use the language of leadership. You must focus on what really matters. Money, revenue, and profit. This is what CEOs care about.
While link building is still important, public relations (PR) is currently taking center stage in the outreach efforts that can help build brand awareness, drive relevant traffic to your site, and improve your search rankings. In last week’s #SEMrushchat, and we were joined by Gini Dietrich had a lot of great advice about how to create and utilize great PR content to improve your SEO.