SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
To figure out the effectiveness of your efforts, you need to regularly measure and analyze your content performance. However, that is not always easy to understand what kind of data you should take into account to assess and improve your Content Marketing strategy. In this article, you‘ll find 23 essential content metrics and learn how you can interpret, analyze and measure it.
Don‘t plan your next event without proper SEO research and preparation. Learn how to organize your event page, find potential outreach sources, and track success. This guide offers a variety of strategies, resources, examples and a Google Sheets template that can be used to keep your organized. Check it out!
The year is coming to an end, and Google has been working on all the tweaks and changes it can make before beginning the new year afresh. We haven’t seen any dramatic updates or game-changing additions to Google over the past few weeks, but there are some things you should be aware of before the year ends.
Working on SaaS product? Then you are probably craving for signups. Traffic to your website is good, but conversations are even better. Today we are sharing our super secret tip that converts our organic visits at 10%. Forget about creating ebooks, guides, webinars and other lead magnets. Follow our actionable advice and enjoy the steady stream of emails.
In a study conducted with SEMrush, we analyzed 6.9 million featured snippets. Furthermore, we analyzed 80 million keywords. The goal was to break down featured snippet percentages by keyword group. Study shows: 1. What type of featured snippet to optimize for 2. The exact lengths your featured snippets should be 3. Insights into featured snippet hubs. Read to learn what else we discovered.
The madness of Black Friday has passed and now everyone is preparing for the Christmas and New Year holidays. And Google is no stranger to that. We can see how the search giant is preparing for the festive season with #SmallThanks to small businesses, richer product knowledge panels for mobile and a more comprehensive and advanced functionality in AdWords.
In last week’s #SEMrushchat, we talked about an exceptionally important topic: how brand authority interacts with SEO as a ranking factor. We invited expert, Jennifer Slegg - founder & editor of The SEM Post, and speaker. We focused on questions like how to identify a good brand authority, how authority influences rankings, and how PR and SEO can, and should, interact.