SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
There are so many e-commerce SEO strategies posted all over the web; which do you choose and what do you do when strategies are not working? To help you find the right SEO and marketing strategies for e-commerce, we invited Kate Morris, a digital marketing consultant, to do just that. Kate and our other chat participants offered fabulous tips that you don‘t want to miss.
Ranking on Google has never been harder. The competition gets tougher each year as more websites rush to claim their spot on the results page. It‘s exactly because of this growing competition that you need to take advantage of every hack and tool you can find. In this post, I go into detail on ten often ignored tasks that will boost your rankings.
Melanie Nathan interviews Lee Odden regarding content ideas, content promotion, and understanding your customer for successful marketing. Lee is an accomplished author, and one of the most respected people in the entire SEO industry. Period. In this interview, you will find numerous strategies every marketer needs.
Promo codes are a valuable marketing tool for any size e-commerce store. They help create buzz about your products, attract traffic, encourage people to buy, and more. But many don’t realize the real power promo codes have to improve SEO as well. This article offers strategies for using promo codes to help make sales while enhancing optimization techniques.
To get expert insights on local SEO we invited a special guest, Greg Gifford, to join us in our latest #SEMrushchat. Greg is a pro at local SEO and has assisted more than 2,000 businesses across the US and Canada to improve their sales. Greg, along with our chat participants, shared some great insights with our community on the usual mistakes with local SEO and how to rectify them.
The countdown for the implementation of the New European General Data Protection Regulation (GDPR) has begun. You may not be fully aware of how this regulation will affect your work, but if you work in marketing and you manage lead generation campaigns, you should certainly take the new procedures and measures seriously. You will need to implement these procedures in all of your strategies - check them out.
Though Google, Bing, and Yahoo! have all been supporting video schema markup for almost 6 years now, many companies still aren’t aware of its benefits. And that’s a shame! The use of on-page markup is one of the most powerful ways you have to assist the search engines in understanding what you’re offering on your video landing page in more detail.