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SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

SEO
A warning to SEO agencies involved in digital marketing: the online trend is to offer more user control. Here’s an indicator.Gradually we’re passing the age of television advertisements. Last year cable television spots were outspent by online ads, and Forbes declared we’d embarked into the age of paid digital, where advertising is now worth over $42 billion dollars, or almost two-thirds of the approximate $66 billion dollars spent on cable and broadcast television combined.
Not more than five years ago, asking a question to a phone, a car or any other hardware device and getting a useful answer only happened in sci-fi movies. (Raise your hand if you’ve never dreamt of driving a talking car.
If traffic to your website has been falling, your search engine rankings may be the cause.Updates rolled out by Google over the past few years have caught many website owners off guard and SEO activities that once helped websites to rank better can now earn you a penalty. Here are seven of the SEO practices you should stop instantly.
If you’re looking to grow your search engine rankings, you’re going to need to master the art of writing headlines. A lot of people think headlines should be left to the writers and are only important in relation to a content marketing strategy. However, within the constantly changing game of SEO, you’ll need every advantage in your court.Great content is always going to be a cornerstone of great SEO.
Hello, and Happy New Year! Welcome back to the first full work week (well, for many of us) of 2015.We asked the top professionals in SEO today for their thoughts on the industry in 2015. We assembled 9 of their responses and included them in an infographic.Check it out after the jump.

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SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
Headlines are to your blog posts, as covers are to books. Everyone tells you not to judge a book by its cover, but they do it anyway.Everyone also judges your blog posts by their headlines.Why wouldn’t they?There’s more content published than ever before, and people scan headlines to see if something is actually worth their time to read.So it makes sense that writing the best headlines has never been more important: Last month, 6 million posts published on WordPress alone. That’s like 1.
The Internet provides consumers with powerful resources to use in order to research companies before deciding to do business with them. Before buying a product, one of the first things that many consumers now do is to check Google to see what their peers may be saying about this business or product. If a user sees anything negative, he or she may have second thoughts about making the purchase.
Link building is one of the most important SEO skills. However, successful link building changes on a consistent basis, and it's important you adapt and upgrade your skills on a regular basis.Link building is much more than simply finding the right links; it's actually a unique blend of knowledge, content creation and understanding the psychology behind linking. In order to obtain high-quality links today you have to be much more creative.
SEO
SEO is a marketing game whose rules are always changing. What worked once upon a time will send your brand to the bottom of the results page today. Fortunately, with a little effort your business can stay on top of the trends and adjust to the iteration of SEO that works for today. Each new revolution of SEO is not an entirely redesigned protocol, but rather a tweak to the existing system that improves the searching experience for end users.
If you recall from my first article, the first bullet point I mentioned covered navigational elements. I’ve found that, for as important as these elements are, they can also be one of the most overlooked.I mean it’s fine to have a simple menu system, but many folks either stop there, or go too far and have convoluted menus that overwhelm the user with too MUCH choice. Sure, while lots of choice is fantastic, you don’t want to overwhelm the user by putting too much in their face.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

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