SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Every marketer knows that winning at SEO means keeping Google happy — a challenging task at times, since the search engine giant is continually changing its algorithms. This April 21 marks the largest Google search algorithm update in years, and now it’s official: Your website must be mobile-friendly or no one’s going to see it.Beginning on April 21, Google’s search ranking algorithm will incorporate mobile-friendly factors.
SEO seems to be an evolving game of cat and mouse. Sure, the tactics used change, but the goal of upping your rankings is constant, and achieving that goal is often like trying to catch a very small, quickly moving mouse. Some people may have read up on the trend – SEO is dying and while you may be convinced of it, the 1400% growth I achieved in simply 4 months by strictly adhering to white hat tactics demonstrates otherwise.
As the rollout of Google’s widely discussed mobile ranking algorithm update on April 21st draws closer, you’re probably either looking forward to a validation of your SEO prowess, or freaking out about how much search traffic you’re about to lose.Either way, it’s probably a good idea to assess your level of preparedness, and understand the most common issues and what it takes to fix them. Before we jump into that, let’s take a quick look what’s going to happen and why it matters.
Marketing consultant and author Don Purdum advocates building your brand around your quality content. He recently visited us at the SEMrush office and joined us on a podcast about creating content with clarity and providing meaning to your digital community. We discuss content strategy, community building and even Google algorithms and the consequences of their awareness.Don advises content creators to "be your own Google" to provide content that offers value to your community.
“Internet Will Disappear!” That’s right, those are the exact words of Google Chairman Eric Schmidt. His main premise behind the quote, however, is that people will get used to the Internet to such an extent that we won’t even think about it as a fine commodity but as an inseparable part of our everyday life.
Every day, marketing professionals deal with mistakes. When you write an e-mail, you do a grammar check before sending it; when you find a mistake in your report, you recount it; when you see gaps in your quarterly results, you create a plan for filling them next quarter.This is what we do every day – checking, redoing and improving.
In the year since the death of guest blogging, SEOs have made a mass exodus out of link building and into content marketing. Don’t worry: I’m not knocking content marketing – my team has embraced it too. However, content strategy and creation isn’t always enough.I can’t tell you the amount of SEO-turned-content-marketing articles I’ve read simplifying the issue of link acquisition. Does content need to be high quality to attract backlinks, media coverage, citations, etc..
Ever since I became involved in the SEO industry, my focus has always been on content. I didn’t come to the industry from a communication background (although I’ve always loved reading and writing), and didn’t hear SEO ‘gurus’ or ‘masters’ all saying that you need to focus purely on great quality content (in fact, it was usually the opposite — huge volumes of backlinks are good, mmkay!).Yet I’ve always had this belief that content plays a vital role in SEO.
Every local business needs a local SEO strategy. Do you have tested local SEO techniques in place for your local business? If you’re not, you’re not alone. Most of the local businesses that I meet with in a given month have not thought about their mobile SEO strategy let alone their local SEO strategy.SEO is a pretty complicated beast.
Fancy a quick takeout dinner? Bet you googled for a good Chinese / Mexican / Indian / Thai place in your neighborhood at least once. Who among us has not checked the opening hours of our nearest grocery store? How many can claim to never have looked up reviews for a restaurant on Yelp before making a reservation.