SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Jeremy will join SEMrush on March 5 for a free webinar, “Find the Words That Stick: Make Your Brand Googleable." Learn more about the webinar after the jump!Nothing will accelerate your brand, or your clients’ brands, more than achieving Simple Clarity. This is the ability to describe your business and what makes it unique in ten words or less.When you achieve Simple Clarity, it makes your brand easier to remember, easier to refer and easier to talk about.
Design is important. Search engine optimization is important. So, how the hell do we get them to play nicely together?The answer is that it takes cooperation from both sides. What most people don’t realize is that SEO and design already fit together fairly nicely. The challenge lies in communication and teamwork.Let’s start by jumping into the minds of each role.
Nick will join SEMrush on February 26 for a free webinar, “Data Mining with SEMrush — Unlocking SEMrush for the Serious SEO'er.” Learn more about the webinar after the jump!If you want to be a mini SEO data scientist, it's a case of simply shifting your mindset from accepting what you're told to challenging assumptions based on rational thinking.Irrational thinking is accepting everything Google tells you without validating it. Most people never question why something is the way it is.
Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015, and although Google has had the ability to search for keywords in Twitter profiles before this deal, the partnership will make the search apply to tweets quicker and more directly.Since no Twitter account is required to view tweets on Google search, Twitter will see increased traffic and visibility.
There has been quite the debate going on in the online world. It’s something you may have noticed if you work or play around in the online industry as a business owner or marketer. The debate is whether or not keywords (and how they rank) are worth tracking. Some people say it’s vital, while others think it is no longer necessary.I believe that rank tracking your money-making keywords is still as important as it was before.
A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.When new leads come into our LocalSpark service we gather some basic information from the prospect.
One of the most relevant new terms for online marketing and business is "SEO growth hacks."Although this is a relatively new term, the idea behind it is simple: startups were looking for a way to differentiate themselves from competition online to raise their rankings in the major search engines. However, most of these companies do not have the budget to compete with their competition in a traditional way.
Getting people to discover your content is not easy, especially when you’re just starting out your blog. Yet, Roojoom, an early stage startup, managed to get to 12,000 monthly visits to their blog without spending any money on distribution.Want to learn how to multiply your blog’s traffic with no extra budget? Read this post.
When you are trying to persuade a client about the merits of SEO, it can be useful to give an approximate indication of how much a prominent Google ranking could potentially mean in terms of revenue.We used the wonderful SEMrush API to design a free tool to help business owners and marketing professionals gauge an approximate valuation for any given keyword on the top 10 SERP positions.
Steve will join SEMrush on February 24 for a free webinar, “How to Win with Competitive Intelligence.” All webinar attendees will receive 30% off BuzzSumo Pro for 3 months. Learn more about the webinar after the jump!One of the key reasons for business failure is not keeping up with competitors. However, competing effectively requires competitive intelligence, not simply watching competitors and copying their actions.