SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Hi, dear SEMrush Blog readers!How was your April’s Fool day? Ours was just great! I hope that all of our participants are in a good mood after our last SEMrush Chat – “What I Hate About SEO.”Yes, SEOs discussed what they hate about their daily jobs. Don’t worry – the chat didn’t turn into a depressing psychotherapy session. It was a pretty decent conversation full of constructive criticism and even irony.
The news coming about the official implementation of Google mobile algorithm is creating great surge in the web design industry and will affect the search engine ranking of millions of sites already doing quite well. Google has announced that the new algorithm will officially release on April 21, 2015. The major query resulting from these announcements is the extent of impact the websites will face after the release.
Great content ideas can come out of nowhere – in the shower, while you’re out jogging, watching the TV – but having flashes of inspiration isn’t really a solid content marketing strategy.To make content marketing work and produce positive SEO results, the key is consistently finding the right topics to write about, and that means having a proactive plan to find new ideas on a regular basis.
When entering a new market with a new website, you are chasing the best keywords for every single search.While building your list of the most relevant search terms, keep in mind: At this very moment, your competitors are doing the same! Moreover, your strongest online rivals have already ranked not only on the first page of a search engine results page, but in its top positions.Do you have any chance of overrunning your competition? Definitely, yes!Just be careful when choosing your keywords.
If you have been creating search engine optimized (SEO) content for some time now, you may have heard that all of your hard work is down the drain....that your mad skills might as well sit in a box on a dusty shelf and you just need to curl up in a ball and die already.Well, I am not sure that is exactly true. There are many places in social media that your skills are still vitally important and today we are going bust that “SEO is dead myth” once and for all.
Many small business owners are aware of the importance of SEO marketing, but may wonder if it’s really worth the investment. While pleasing your readers is most important, optimizing that same content for search engines can significantly boost your brand’s visibility and bottom line. Here are a few suggestions to put those pesky algorithms to work for your business.
Before you even consider doing SEO, it's important to have a fundamental understanding of how search marketing works. For starters, it has a lot to do with keywords and I am sure you have all heard that term before. Keywords are basically just search queries; some search queries are popular like "insurance company" and others are not so popular like "business insurance agency in Hollywood, Florida.
In 2013, AdAge confirmed LinkedIn as a major force in the content publishing world (“Watch Out Publishers: Here Comes LinkedIn, With Original Content”). Since that time, nearly constant changes on the world’s largest professional networking platform have spun the heads of the most prolific marketers. Two years later, the importance of content for LinkedIn search – and, in some cases, Google search – cannot be denied.Your Profile Headline, OptimizedTake the profile, for starters.
If you ask me about the core item needed for ranking a website, I would recommend link building. Search engine optimization (SEO) is now a master game of backlinks. If you play smartly, then you‘ll win higher rankings. If not, Google will use its latest algorithm update to slap you hard with penalties and throw you off of the initial SERP (search engine results page).
Small business pages need to index for local search results and relevancy. Usually, a search engine user will look for a specific type of business and location, like “auto mechanic in Brooklyn.”However, users also search for answers to their problems while they have location search turned on. Imagine a user searching for “how do I fix a flat tire?” and getting a local search result for an auto mechanic offering towing services.This can happen for small businesses on a local level.