SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
The technical side of SEO is something that I always find interesting and am always learning more and more about. Recently as SEO has developed, following Google’s Algorithmic developments, the technical side of SEO has become a much more important area of focus. You can tick all the On-Page SEO Checklist boxes and have the most natural and authoritative link profile but compromising on the technical areas of your sites SEO strategy can render all that effort useless.
The first step to ranking in search engines is to have a webpage that is optimized with great SEO practices. Building your webpage to be SEO-friendly is an art and that is why we want to provide you with this in-depth look at the anatomy of a perfect SEO page from head to toe. You see what I did there?The basis of this article centers around being able to rank higher in search engines, and to do that, you have to pick the correct keywords to rank.
On Monday, March 16, Google on their Webmaster Central blog announced that they would be making algorithmic changes in regard to what they call “Doorway Pages.” We often call them portals, landing pages and any number of other things, but their purpose is simple – they’re created to get visitors back to a specific page on your website.In building backlinks for my clients, I have seen this happening on massive scale with one competitor.
Not everyone has the technical knowledge necessary to properly optimize WordPress. When thinking about search engine optimization, it seems like the rules keep changing every few months. With this in mind, many new blog owners have no idea what to do. Many of the tutorials online will tell you contradictory things, so who can you trust?While there are so many mistakes that can negatively impact your on-page SEO (and even your off-page SEO), some are much more common than others.
Hi, dear SEMrush Blog readers!How was your April’s Fool day? Ours was just great! I hope that all of our participants are in a good mood after our last SEMrush Chat – “What I Hate About SEO.”Yes, SEOs discussed what they hate about their daily jobs. Don’t worry – the chat didn’t turn into a depressing psychotherapy session. It was a pretty decent conversation full of constructive criticism and even irony.
The news coming about the official implementation of Google mobile algorithm is creating great surge in the web design industry and will affect the search engine ranking of millions of sites already doing quite well. Google has announced that the new algorithm will officially release on April 21, 2015. The major query resulting from these announcements is the extent of impact the websites will face after the release.
Great content ideas can come out of nowhere – in the shower, while you’re out jogging, watching the TV – but having flashes of inspiration isn’t really a solid content marketing strategy.To make content marketing work and produce positive SEO results, the key is consistently finding the right topics to write about, and that means having a proactive plan to find new ideas on a regular basis.
When entering a new market with a new website, you are chasing the best keywords for every single search.While building your list of the most relevant search terms, keep in mind: At this very moment, your competitors are doing the same! Moreover, your strongest online rivals have already ranked not only on the first page of a search engine results page, but in its top positions.Do you have any chance of overrunning your competition? Definitely, yes!Just be careful when choosing your keywords.
If you have been creating search engine optimized (SEO) content for some time now, you may have heard that all of your hard work is down the drain....that your mad skills might as well sit in a box on a dusty shelf and you just need to curl up in a ball and die already.Well, I am not sure that is exactly true. There are many places in social media that your skills are still vitally important and today we are going bust that “SEO is dead myth” once and for all.
Many small business owners are aware of the importance of SEO marketing, but may wonder if it’s really worth the investment. While pleasing your readers is most important, optimizing that same content for search engines can significantly boost your brand’s visibility and bottom line. Here are a few suggestions to put those pesky algorithms to work for your business.