SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Steve will join SEMrush on February 24 for a free webinar, “How to Win with Competitive Intelligence.” All webinar attendees will receive 30% off BuzzSumo Pro for 3 months. Learn more about the webinar after the jump!One of the key reasons for business failure is not keeping up with competitors. However, competing effectively requires competitive intelligence, not simply watching competitors and copying their actions.
What actually started as a basic blog tool is now used by more than 74.6 million websites — and counting. Its flexibility and impressive library of tools have even convinced some of the world’s biggest brands, Like Techcrunch and Sony Music.Don’t even get me started on all the reasons why you should use WordPress — the list is long!If, like me, you’re already convinced and want to go a step further in mastering the art of WordPress, this article is for you.
It annoys me when I hear people describe SEO as a spammy practice. But you know what? Sometimes we as an industry are to blame. And outreach is one area where collectively we can get better.At the start of my career, I was a journalist — so I’ve been on the receiving end of a lot of outreach approaches. And most of them were lamentably bad. Often my name would be misspelled or wrong, the emails would clearly be from a template, or there was nothing of benefit offered to me as a writer.
What do customers want?A consumer wants to be satisfied. He wants to spend money and get a good return on his investment.All the pressure underneath the excitement of buying new things and making purchases comes together on the keyboard while making queries on the SERPss and finding reviews through countless sources.We want clues. We want signs of satisfaction. We look for a thumbs-up.
Competitor analysis is a vital part of marketing. Whether it's organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI.A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting.
Someday, the semantic web will make web browsers capable of understanding everything on your website without you doing any keyword research. But we aren’t there yet. Keywords are still necessary to tell Google what your website is about, and failing to plan accordingly will cost you valuable rankings in Google search results.Since they were lauded for last year’s Super Bowl ad, I’ve been tracking RadioShack’s flailing fortunes.
Portions of this post are from lesson one of Nick's course, Master Keyword Research in 7 Days. He will join SEMrush on February 12 for a free webinar, "Competitor Keyword Research for SEO." Webinar attendees can save 50% off Nick's comprehensive keyword training course, and one lucky attendee will win the entire seven-part course. Learn more about the webinar after the jump.
As we all know, the field of SEO is constantly evolving, and the individuals who work in it need to do so also. I believe it is vital to be proactive with your development, not reactive. You need to use your instincts with regards to where you see this practice going and acquire the perfect skill set for your employers and/or clients.Below is my opinion of what the 2015 SEO Lead will look like.
Throughout my years of working in the digital marketing world, one thing that has become apparent is that a lot of business owners don’t really understand what SEO is. You’ve probably heard the term thrown around, and chances are you know that Google looks for specific keywords, but SEO has moved well beyond the days of basic keyword research.
When it comes to online marketing, there’s no shortage of strategies to implement. Knowing which avenue to take can be downright confusing, especially with new marketing trends emerging all the time. While newer methods like content marketing and social media strategy have received a lot of attention recently, they can all be about as effective as a clogged drain if your basics aren’t in order first.Local SEO should be a key foundation of your overall digital marketing strategy.