SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Before you even consider doing SEO, it's important to have a fundamental understanding of how search marketing works. For starters, it has a lot to do with keywords and I am sure you have all heard that term before. Keywords are basically just search queries; some search queries are popular like "insurance company" and others are not so popular like "business insurance agency in Hollywood, Florida.
In 2013, AdAge confirmed LinkedIn as a major force in the content publishing world (“Watch Out Publishers: Here Comes LinkedIn, With Original Content”). Since that time, nearly constant changes on the world’s largest professional networking platform have spun the heads of the most prolific marketers. Two years later, the importance of content for LinkedIn search – and, in some cases, Google search – cannot be denied.Your Profile Headline, OptimizedTake the profile, for starters.
If you ask me about the core item needed for ranking a website, I would recommend link building. Search engine optimization (SEO) is now a master game of backlinks. If you play smartly, then you‘ll win higher rankings. If not, Google will use its latest algorithm update to slap you hard with penalties and throw you off of the initial SERP (search engine results page).
Small business pages need to index for local search results and relevancy. Usually, a search engine user will look for a specific type of business and location, like “auto mechanic in Brooklyn.”However, users also search for answers to their problems while they have location search turned on. Imagine a user searching for “how do I fix a flat tire?” and getting a local search result for an auto mechanic offering towing services.This can happen for small businesses on a local level.
Blogging is an effective tool to drive customer engagement and brand recognition to increase sales. In fact, 34 percent of Fortune 500 companies implement a blog strategy to boost website traffic and conversions according to Charlton College of Business Center for Marketing Research. Although blogging is known to generate nearly six times higher website conversions, many businesses still fail to implement an effective blogging strategy, which includes the use of author bylines.
It’s generally understood that website testing is crucial. However, it’s often seen as a boring part of a project. You must test your website on different browsers, operating systems, computers and mobile devices. Most website projects and small businesses do not have the resources to cater to every device configuration and test on them all.Want a way to make your website testing a real priority? Think of it as a crucial part of your SEO activities.
The WP Summit brings together 28 world-leading experts on WordPress and fields related to online marketing.The speaker line-up includes Jason Cohen (founder of WP Engine), Rand Fishkin (founder of Moz), Oli Gardner (co-founder of Unbounce), Dan Norris (founder of WP Curve) and many more.The interviews air for free from March 15 - 26, and two of those interviews are our focus today, as they are on SEO.
Hello dear SEMrush Blog readers!Do you like good content as much as your users? On a previous Twitter chat we were joined by special guest Content Marketing Institute (@CMIContent), the organizer of Content Marketing World event and publisher of the Chief Content Officer Magazine. Along with hundreds of our participants, we determined that great content is a high-priority task for a lot of marketers.
Business owners and enterprise executives can become successful through demonstrated expertise with their product and services. Some also grow because they begin to fully understand their customers’ likes and dislikes, and cater to them.For many, it is difficult to use the Internet to truly explain the value of why someone should become clients.
Yeah, weird question, huh? And your answer probably is, "My IT team doesn't do my marketing. They run the technology, but I do the marketing. The messaging is completely mine!"But what if I asked you about your website search results page? Do you let your IT team run that?Most of you will sheepishly answer, "Yes." You know the marketing messages being sent by your search engine don't really measure up to the rest of your site.