SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Blogging is an effective tool to drive customer engagement and brand recognition to increase sales. In fact, 34 percent of Fortune 500 companies implement a blog strategy to boost website traffic and conversions according to Charlton College of Business Center for Marketing Research. Although blogging is known to generate nearly six times higher website conversions, many businesses still fail to implement an effective blogging strategy, which includes the use of author bylines.
It’s generally understood that website testing is crucial. However, it’s often seen as a boring part of a project. You must test your website on different browsers, operating systems, computers and mobile devices. Most website projects and small businesses do not have the resources to cater to every device configuration and test on them all.Want a way to make your website testing a real priority? Think of it as a crucial part of your SEO activities.
The WP Summit brings together 28 world-leading experts on WordPress and fields related to online marketing.The speaker line-up includes Jason Cohen (founder of WP Engine), Rand Fishkin (founder of Moz), Oli Gardner (co-founder of Unbounce), Dan Norris (founder of WP Curve) and many more.The interviews air for free from March 15 - 26, and two of those interviews are our focus today, as they are on SEO.
Hello dear SEMrush Blog readers!Do you like good content as much as your users? On a previous Twitter chat we were joined by special guest Content Marketing Institute (@CMIContent), the organizer of Content Marketing World event and publisher of the Chief Content Officer Magazine. Along with hundreds of our participants, we determined that great content is a high-priority task for a lot of marketers.
Business owners and enterprise executives can become successful through demonstrated expertise with their product and services. Some also grow because they begin to fully understand their customers’ likes and dislikes, and cater to them.For many, it is difficult to use the Internet to truly explain the value of why someone should become clients.
Yeah, weird question, huh? And your answer probably is, "My IT team doesn't do my marketing. They run the technology, but I do the marketing. The messaging is completely mine!"But what if I asked you about your website search results page? Do you let your IT team run that?Most of you will sheepishly answer, "Yes." You know the marketing messages being sent by your search engine don't really measure up to the rest of your site.
Did you ever stop to think about the importance of the content you publish online? It is the bridge that you build between your company and the audience that you are trying to reach.Sometimes, by refusing to hire a professional who can guide your content creation strategy (or by welcoming the wrong people on board), you can make it increasingly difficult for yourself and the rest of your team to lift your brand off the ground and support its growth.
Finding keyword opportunities is becoming more and more difficult, with the markets we work in becoming even more competitive.I recently wrote a post that went through my five steps to spotting keyword opportunities using a piece of campaign management software, but there are lots of tools that can help you to spot keyword opportunities.
An effective outreach strategy not only ensures that you receive backlinks to your website but also helps bring in new traffic sources and builds relationships with other website owners. Implementing and maintaining a strong outreach strategy can create an exceptional online presence and ensure your brand’s visibility.
As we already determined on our previous SEMrush Twitter Chat, SEO does not compete with any marketing activities, rather it complements them. Content marketing is a part of the process, and it‘s probably one of the most important parts.Last week we were discovering SEO copywriting tips on our chat with Stephen Kenwright, Head of Search at Branded3.