SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Throughout my years of working in the digital marketing world, one thing that has become apparent is that a lot of business owners don’t really understand what SEO is. You’ve probably heard the term thrown around, and chances are you know that Google looks for specific keywords, but SEO has moved well beyond the days of basic keyword research.
When it comes to online marketing, there’s no shortage of strategies to implement. Knowing which avenue to take can be downright confusing, especially with new marketing trends emerging all the time. While newer methods like content marketing and social media strategy have received a lot of attention recently, they can all be about as effective as a clogged drain if your basics aren’t in order first.Local SEO should be a key foundation of your overall digital marketing strategy.
After almost every algorithm update from Google, most of the websites find it hard to keep their place in the search engine results. Getting deindexed on Google surely isn’t a good news for any business having online presence. In recent times, it’s essential for websites to have a solid presence on the search engines.Researches have shown that 60% of the direct traffic come from organic searches. Hence, if Google deindexes your website, it will surely have a negative impact on your sales.
Google has been drastically updating its algorithms for the past few years. These updates were implemented to give users the best possible answers to their search queries and provide the best user experience (UX) possible. The resulting Google Penalties became necessary as Search Engine Optimizers like myself grew more sophisticated at finding ways to leverage things like links and targeted content to boost rankings and organic traffic.
It should go without saying that a company’s Google+ Page signals (ie. any Google property’s signals) have a significant impact on its organic — and more specifically, local pack — results. And while many discredit the “influence“ of Google+, the simple fact is that studies of SERP ranking factors continue to highlight the influence Google My Business signals (and therefore Google+) have on your company’s organic rankings.
Having SEO knowhow is one thing, but being able to implement this knowledge effectively is on a completely different level. The right information does wonders for running a successful SEO strategy.With my experience in SEO, I’ve discovered and experimented with a variety of tools that have each used different techniques for improving the way you approach SEO. While few have stood the test of time, there are a particular few that I am constantly going back to.
Keyword research, competitor keywords, blogging, content marketing, posting to Quora and Linkedin to generate traffic to your website… Wait a sec.Have you looked at your main website lately?Of all the ways you can get SEO to help your top-of-the-funnel traffic, I’m surprised over and over again that very few companies take advantage of the easiest and most logical win of all.Real, fundamental SEO doesn’t require cutting-edge or tricky SEO smarts. It’s actually a really easy thing to do.
In a continued effort to clean up the Internet and rid search results of low quality, spammy links, Google has released another algorithm update to its Penguin filter.The holiday release, confirmed by Google, launched a series of new updates to Penguin that will continue to penalize brands using black-hat SEO techniques to increase authority online through external links. The update began in late October but continued to roll out over the following weeks through December.
How do you get top search engine rankings?That’s what everybody really wants to know, right? It’s amazing how often that question is posed and, to this day, nobody has been able (or willing!) to provide a definitive answer. When asked, SEOs dance all around it, never quite giving you something to grasp on to.You hear answers like, “There is no magic formula,” “The search engines look at a lot of different factors” and “The search results are different for everyone.