SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Twitter has recently agreed to make its tweet data accessible to Google search. The merger is set to happen in the first half of 2015, and although Google has had the ability to search for keywords in Twitter profiles before this deal, the partnership will make the search apply to tweets quicker and more directly.Since no Twitter account is required to view tweets on Google search, Twitter will see increased traffic and visibility.
There has been quite the debate going on in the online world. It’s something you may have noticed if you work or play around in the online industry as a business owner or marketer. The debate is whether or not keywords (and how they rank) are worth tracking. Some people say it’s vital, while others think it is no longer necessary.I believe that rank tracking your money-making keywords is still as important as it was before.
A local SEO audit helps tell the story of where a business has been, but more importantly where they can go with an effective plan and strategy. Conducting a comprehensive audit for any local SEO client is a no-brainer. But, sometimes, you just need to take a quick look at the top-level items to see where a business is at with local search.When new leads come into our LocalSpark service we gather some basic information from the prospect.
One of the most relevant new terms for online marketing and business is "SEO growth hacks."Although this is a relatively new term, the idea behind it is simple: startups were looking for a way to differentiate themselves from competition online to raise their rankings in the major search engines. However, most of these companies do not have the budget to compete with their competition in a traditional way.
Getting people to discover your content is not easy, especially when you’re just starting out your blog. Yet, Roojoom, an early stage startup, managed to get to 12,000 monthly visits to their blog without spending any money on distribution.Want to learn how to multiply your blog’s traffic with no extra budget? Read this post.
When you are trying to persuade a client about the merits of SEO, it can be useful to give an approximate indication of how much a prominent Google ranking could potentially mean in terms of revenue.We used the wonderful SEMrush API to design a free tool to help business owners and marketing professionals gauge an approximate valuation for any given keyword on the top 10 SERP positions.
Steve will join SEMrush on February 24 for a free webinar, “How to Win with Competitive Intelligence.” All webinar attendees will receive 30% off BuzzSumo Pro for 3 months. Learn more about the webinar after the jump!One of the key reasons for business failure is not keeping up with competitors. However, competing effectively requires competitive intelligence, not simply watching competitors and copying their actions.
What actually started as a basic blog tool is now used by more than 74.6 million websites — and counting. Its flexibility and impressive library of tools have even convinced some of the world’s biggest brands, Like Techcrunch and Sony Music.Don’t even get me started on all the reasons why you should use WordPress — the list is long!If, like me, you’re already convinced and want to go a step further in mastering the art of WordPress, this article is for you.
It annoys me when I hear people describe SEO as a spammy practice. But you know what? Sometimes we as an industry are to blame. And outreach is one area where collectively we can get better.At the start of my career, I was a journalist — so I’ve been on the receiving end of a lot of outreach approaches. And most of them were lamentably bad. Often my name would be misspelled or wrong, the emails would clearly be from a template, or there was nothing of benefit offered to me as a writer.
What do customers want?A consumer wants to be satisfied. He wants to spend money and get a good return on his investment.All the pressure underneath the excitement of buying new things and making purchases comes together on the keyboard while making queries on the SERPss and finding reviews through countless sources.We want clues. We want signs of satisfaction. We look for a thumbs-up.