SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
Location, location, location!This is one of the quintessential business statements that is as true today as it was when it was first uttered. The difference between then-and-now is the context for why it’s still true.Originally it was meant to describe the natural foot traffic of a city. If your retail operation was off the beaten path, there would be no foot traffic, and thus none of that traffic would ever convert to customers.
Backlink auditing has been a vital tool in any good online marketer's arsenal for a good number of years now. It’s a diverse practice that can be utilized throughout a campaign for various reasons, whether that be proactive clean up, penalty recovery, or competitor analysis.Auditing your own, a client’s or a competitor’s, backlink profile is all well and good. But without a complete dataset, you could be wasting your time and effort and not getting the results you really desire.
Everyone has a story to tell. Still, imagination often overpowers content writers and their love for the written word can make them get ahead of themselves. Focusing all available efforts on thoroughly optimizing a website is imperative before embarking on any content marketing journey, no matter how provoking it might be.But how do you know which SEO metrics offer you the best value when formulating a content marketing campaign for your site?
As we end a very tumultuous year of major updates in key SEO algorithms and many significant changes in marketing strategy with popular social media platforms, I thought it would be a good idea to review the essential basic facts of SEO and website optimization.After all, in order to maximize the ROI of your digital marketing investment, a w3c compliant, mobile responsive and adaptive website that is fully optimized with the latest white hat SEO tactics, is absolutely necessary.
As an avid researcher, I always keep an eye on Google’s behavior to analyze the way they keep on changing their search results.One of the more recent developments to the SERPs is Google's answer box. I find it to be a useful addition by the search engine giant to enhance the accuracy of its search results.But, before we dig into the answer box, let’s have a short intro about Google's Knowledge Graph.Google Knowledge Graph was introduced by the search giant in May 2012.
Bounce rate really is an important metric to track when you’re trying to analyze the performance of your website. It’s one of a number of metrics that can help you understand how engaging your site is and whether or not your audience approve.A high bounce rate always means fewer conversions, which nobody wants.So how do you go about reducing the bounce rate of a site, which in turn, should help you boost conversions?
It’s no secret to most SEOs and web content writers that Google seems to release a never-ending amount of updates to their search algorithm these days.Although most SEO experts agree that the major changes that really shifted the web marketing landscape (and began to mold it into what we know today) started in 2011, the most recent update, Google Pigeon (so-named by Search Engine Land), has thrown many local search enthusiasts and SEO copywriters into a tizzy trying to keep up with it.
SEMrush offers a wide range of functions for analyzing webpages and their performance in search engines. In this article, I am going to explain how you can perform an SEO audit with SEMrush tools and identify opportunities for optimization, as well as how you can determine how your competitors are doing.For this analysis, we’ve chosen to look at the Spanish version of Samsung.com and see how it is applying Google-quality guidelines.
When identifying growth strategies for any business I like to start by focusing on two things.First, what data can I find that supports specific actions? Second, what are the influencers doing in their own businesses?This holds true for all growth strategies I test, but it’s especially important within the world of SEO. There are so many differing opinions among SEO practitioners that it can be difficult to know what actions will have the most impact.Follow the data.