logo-small logo-small_halloween

SEO

SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.

Page titles. Check. Meta description. Check. Keywords. Check. Backlinks. Check.It is not easy to build a high performing website and get top rankings on all the search engines. Winning the SEO game is not just about enabling the search engines find your pages, but also ranking them at the top of the search results page.You can optimize your website to improve its performance in the SERPs, but this optimization requires continuous maintenance, testing and monitoring.
The Google Pigeon update has reinforced that global brands must rethink their global SEO strategies to be competitive among local businesses in the countries they are targeting.Is it even possible to compete locally as a global brand? Of course it is. Although, you can’t do it without a good local SEO strategy.Now, the way to proceed depends on the type of global business.
I had to laugh at a recent Digital Third Coast (DTC) “Renegade Search” blog video. It was about an extortion email the company received. The letter writer — poor grammar and all — stated he or she would "do NEGATIVE SEO to (their) website by giving it 20,000 XRumer forum profile backlinks (permanent and mostly do follow) pointing directly to (their) website and hence (their) website will get penalised & knocked off the Google Search Engine Result Pages…” forever, no less.
SEO
 The term “evergreen” is used for methods that will simply always work. This can be applied to many aspects of our SEO efforts, such as content, on-page SEO and user experience.Google's Panda and Penguin algorithms continue to shape how we define quality SEO. This is really nothing new.
The 4.0 version of Google’s Panda Algorithm Update impacted many sites. There have been hundreds, maybe thousands of articles about why and how Panda affected those sites in the context of the SERPs. But how do falling SERPs impact a company’s bottom-line.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

SEO
Search is still the main driver of relevant traffic to websites more than any other digital marketing channel. In fact, it drives up to 300% more traffic than social media marketing, and much more than other internet marketing channels. So, as a business owner, you should expect to get better results in terms of attracting highly targeted traffic of potential buyers and customers – if people can find your business or your website in front of search results. This is where holistic SEO comes in.
SEO
SEO isn’t a set it and forget it system. You must constantly monitor the effectiveness of the actions you take on and around your website. Why? Because you need to know what’s working and what’s not!If something is working really well, do more of it! Right?If something isn’t working within a reasonable time, get rid of it or modify it and start over!If you don’t monitor stats, you’re just costing yourself time and money.
A common problem for both small and mid-sized businesses is their branded website failing to rank where they would like it to on the SERPs. That's when they call in the digital marketing consultants.
Google is the authority when it comes to search rankings. Like most everyone else, chances are your digital marketing team goes into panic mode and works a little bit harder every time the search engine giant changes or updates its algorithm.All of this begs the question, though: Are there other ways to generate traffic and boost a website’s online presence without relying heavily on Google? 
While Google has certainly done a good job giving small businesses the tools they need to succeed online, there almost always comes a time when you have a technical question or want to talk with someone in person. This is where Google Partners and Apps come into play. Now, Google has made it easier to find both by combing the two into one place where users can search — The Google Analytics Partner Gallery.New features debuted this summer. Let's take a look.

Expand your knowledge

SEO experts share their knowledge in different fields of Search Engine Optimization

Featured tags