SEO is often called the backbone of any digital marketing activity. In this category you can find useful and interesting articles on Search Engine Optimization written by experts for experts.
If you’re looking to grow your search engine rankings, you’re going to need to master the art of writing headlines. A lot of people think headlines should be left to the writers and are only important in relation to a content marketing strategy. However, within the constantly changing game of SEO, you’ll need every advantage in your court.Great content is always going to be a cornerstone of great SEO.
Headlines are to your blog posts, as covers are to books. Everyone tells you not to judge a book by its cover, but they do it anyway.Everyone also judges your blog posts by their headlines.Why wouldn’t they?There’s more content published than ever before, and people scan headlines to see if something is actually worth their time to read.So it makes sense that writing the best headlines has never been more important: Last month, 6 million posts published on WordPress alone. That’s like 1.
The Internet provides consumers with powerful resources to use in order to research companies before deciding to do business with them. Before buying a product, one of the first things that many consumers now do is to check Google to see what their peers may be saying about this business or product. If a user sees anything negative, he or she may have second thoughts about making the purchase.
Link building is one of the most important SEO skills. However, successful link building changes on a consistent basis, and it's important you adapt and upgrade your skills on a regular basis.Link building is much more than simply finding the right links; it's actually a unique blend of knowledge, content creation and understanding the psychology behind linking. In order to obtain high-quality links today you have to be much more creative.
SEO is a marketing game whose rules are always changing. What worked once upon a time will send your brand to the bottom of the results page today. Fortunately, with a little effort your business can stay on top of the trends and adjust to the iteration of SEO that works for today. Each new revolution of SEO is not an entirely redesigned protocol, but rather a tweak to the existing system that improves the searching experience for end users.
If you recall from my first article, the first bullet point I mentioned covered navigational elements. I’ve found that, for as important as these elements are, they can also be one of the most overlooked.I mean it’s fine to have a simple menu system, but many folks either stop there, or go too far and have convoluted menus that overwhelm the user with too MUCH choice. Sure, while lots of choice is fantastic, you don’t want to overwhelm the user by putting too much in their face.
Making the decision that you want to hire an SEO company is an exciting one, but unfortunately it only gets more complicated from there. Not only do SEO companies come in all types and sizes, but there are also many companies out there that claim to be something they’re not. Between false ranking promises and outdated practices, saying that you have to be careful when choosing an SEO company is an understatement.
One of my clients is having a horrible time with bounce rate, which has been running around 80% for weeks. The problem? The site is too “me” centered and not enough “you” centered.When people come to your site, they’re looking for information, something to help them or something cool to buy. When they come from a search engine, they’re looking for something specific.But let’s back up a minute and talk about what bounce rate is.
What is Search Engine Saturation?Search engine saturation is the amount of space that search results occupy on a single search engine result page (SERP). This includes everything from images and advertisements to organic results.Search engine saturation is a tactic used not only in lieu of high ranking results, but also in conjunction with them; providing the searcher with multiple opportunities to reach your site.